Category Archives: NFL

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Super Bowl LII brings the culmination of “Create Change”

Congratulations to the Super Bowl Champion Philadelphia Eagles!

Each year, the Super Bowl offers a unique opportunity for Microsoft to highlight the season-long work that comes from our partnership with the NFL. We were proud to see the players, coaches, and officials using Microsoft Surface at pivotal moments during Sunday’s game. Super Bowl LII was an amazing game, but it is something that happened earlier in the week at our Microsoft Store at the Mall of America in Minneapolis that we’re most proud of.
Earlier this season, we launched the Create Change campaign with five NFL stars with the goal of supporting the philanthropic work they do off the field.

By partnering with these players and their foundations in providing both resources and awareness, we hope to make an impact on the lives of those in need and to use technology to create change in communities that need it most. Through a series of digital videos, social campaigns, and via integration with Microsoft Rewards, we told the stories of these special players and their work with Microsoft in strengthening their causes. In addition, fans were encouraged to share how they are creating change in their local communities on social media. Each player then selected his favorite Create Change story and presented that fan with a trip to Super Bowl LII in Minneapolis. And as part of a special Super Bowl LII edition of the campaign last week, we added Minneapolis native Larry Fitzgerald, highlighting the work he’s done in the local school district in helping close the digital divide. Whether on the field, in the classroom, or at the hospital, these players have demonstrated how Microsoft Surface can play an invaluable resource for changing lives and we are proud to have partnered with them on their missions.
Thank you, Larry Fitzgerald, Von Miller, Russell Wilson, Richard Sherman, Greg Olsen, and Martellus Bennett for the amazing and inspiring work you do off the field.
NFL players Larry Fitzgerald, Greg Olsen, Von Miller, and Russell Wilson pose with their custom designed helmets as part of Microsoft’s Create Change program at the Microsoft Store at Mall of America on Thursday, Feb. 1, 2018 in Minneapolis. (Doug Benc/AP Images for Microsoft)
This past week saw the culmination of the Create Change campaign at the world’s biggest sporting event, the Super Bowl. Four of the Create Change players (Larry Fitzgerald, Greg Olsen, Von Miller, and Russell Wilson) were joined by NFL legend Tony Gonzalez at a panel event at the Microsoft Store in the Mall of America.
In front of hundreds of fans, media, foundations, school children, and local civic leaders, the players talked about the positive role Microsoft technology has on the charity work they do off the field and gave inspiring words about how to best use the platforms available to you to empower others and create change. On display were the custom helmets for each player’s charity. As part of the event, Microsoft donated to Larry’s charity, the First Down Fund, which will go towards providing a Surface computer lab to the Hiawatha school in Minneapolis, five minutes from Larry’s childhood home.
To learn more about the Create Change campaign, please visit surface.com/nfl.

Super Bowl LII brings the culmination of “Create Change”
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Microsoft launches Create Change campaign with NFL stars and their charitable causes

At Microsoft, we’re inspired when we see individuals and groups step up to drive positive change in their communities and to empower people around them to achieve more. In this spirit, we’re proud to be collaborating with five extraordinary NFL players to support the philanthropic work they do off the field: Von Miller, Russell Wilson, Richard Sherman, Greg Olsen, and Martellus Bennett.
The charitable foundations created or supported by each player focus on areas that align with some of Microsoft’s own core missions and values, including education, accessibility, creativity, and health. By partnering with these foundations in providing both resources and awareness, we hope to increase their impact on the lives of those in need. Each NFL player has used Microsoft Surface technology on the field, and each sees technology as a way to improve their foundation’s work and create even greater change in communities that need it most.

Over the next few weeks, we’ll be rolling out the Create Change video series featuring each player discussing the inspiration for his cause and how Surface helps them impact more lives in a variety of ways. The first video in the series highlights Von Miller and his Von’s Vision Foundation, whose mission is to provide low-income Denver children with the eye care and corrective eyewear they need to be their best in the classroom and in life.

Fans can also get involved in the Create Change movement by sharing their own personal stories about creating a positive impact in local communities, using #CreateChangeContest on social media. Each of the five NFL players will select his favorite fan entrant and those five winners will receive a trip for two to Super Bowl LII in Minneapolis.
In support of the work these charitable causes are doing, Microsoft will be making a donation to each of the five non-profit organizations involved.
To learn more about the Create Change campaign, please visit surface.com/nfl.

Microsoft and the NFL: Exemplifying digital transformation in sports

In addition to the Sideline Viewing System that coaches and players use, there is a new way that Microsoft Surface will be transforming the game this season.
Surface Pro 4 is an integral part of the new Instant Replay system.
Instant Replay
Over the last four years, Microsoft Surface has helped empower players and coaches to make better, faster and more accurate decisions on the sidelines and in the coach’s booths.
Beginning this season, NFL referees will have a similar on-field experience as other NFL personnel by utilizing Microsoft Surface throughout the updated Instant Replay process.
As already seen during the preseason, in all NFL stadiums this season, there will be two portable instant-replay systems, one at each end of the field. Each will feature a Microsoft Surface Pro 4 and a headset that will be brought directly to referees on the field when they need to review a call or during a coach’s challenge, enabling faster access. Video will stream to the Surface devices via a wired connection, allowing the referee to review the play while conferring with the in-stadium instant replay booth as well as the NFL in New York. Final decisions will be made by the NFL officiating staff in New York in consultation with the referee.
An Instant Replay system is positioned at each end of the field, ready to be deployed.
Referees reviewing a play on the new Instant Replay system featuring Surface Pro 4.
With other aspects of the replay system already running on Windows 10, Microsoft is excited to support the NFL replay system from start to finish with the addition of Microsoft Surface on the field.
Surface as an end-to-end solution
The power and versatility of Microsoft Surface make it a valuable tool for players, coaches, referees and front office personnel as the game evolves. Surface and Windows 10 together offer unparalleled versatility that can adapt to handle the technology demands of an NFL game or organization.

Microsoft is proud to have every NFL team using Microsoft Surface within their organization in some capacity. Ranging from Surface devices serving as playbooks, to film reviews being conducted on Surface Hubs, to in stadium usage to business operations teams using Surface devices in their front office. It is clear that NFL teams have embraced Microsoft as a true technology partner.

Medical devices
In addition to the expanded use of Microsoft Surface in Instant Replay and the use of Microsoft products in team operations, this season, each NFL team’s medical staff will also be able to use Surface while making real-time decisions about player safety and health on the sidelines. Medical staffs will have access to the NFL’s Game Management System, an app that displays key moments in every game and allows for data collection and sharing across games.
As the official technology partner of the NFL, we are excited about the expanded role that our products will play this season. Both in the games themselves and in how NFL teams run their businesses. Here’s to a great season!