Category Archives: Windows Blog

Windows Blog

New and updated PC accessories for Windows 10

Following the launch of Windows 10 last week, we’re excited to announce new and updated PC accessories that take advantage of the latest Windows 10 features and functionality. Don’t forget to download our Mouse and Keyboard Center to further customize your keyboard and mouse settings and take advantage of all Windows has to offer.

Wireless Desktop 900:


The new Wireless Desktop 900 features a simple, modern design with quiet-touch keys for comfortable typing and easy plug-and-play wireless capability with a 30-foot range. It also comes with an ambidextrous mouse. You can download Mouse and Keyboard Center to take advantage of the best of Windows 10, including one-touch access to Cortana, OneNote and virtual desktops.”The Wireless Desktop 900 also features AES encryption so you can enjoy safe and secure wireless connectivity. You’ll be able to pick-up the Wireless Desktop 900 for $49.95 (U.S.) at the Microsoft Store starting October 1st. The Wireless Mouse 900 will be available separately for $29.95 (U.S.).

Bluetooth Mobile Mouse 3600:

3600-black_Comp - Copy

An update to the best-selling Wireless Mobile Mouse 3500, the Bluetooth Mobile Mouse 3600 works great with Windows 10 and features new Bluetooth 4.0 SMART technology and a 4-way scroll wheel for navigating up, down, left and right. It has a compact and comfortable design that makes it great for carrying around with you on the go. The Bluetooth Mobile Mouse 3600 will be available at the Microsoft Store starting October 8th for 29.95 (U.S.).

Additionally, we’re updating these popular desktop sets, which include both a keyboard and mouse, to include AES encryption and take advantage of Windows 10 features such as Cortana, OneNote, and virtual desktops:

Sculpt Comfort Desktop – Now available at the Microsoft Store for $79.95 (U.S.).

Wireless Desktop 850 and Keyboard 850: (formerly the 800) – The Wireless Desktop 850 will be available at the Microsoft Store on September 23rd for $39.95 (U.S.) and the Wireless Keyboard 850 will be available at the Microsoft Store on September 23rd for $24.95 (U.S.).

Wireless Desktop 3050 (formerly the 3000) – Will be available at the Microsoft Store on October 7th for $59.95 (U.S.).

Wireless Comfort Desktop 5050 (formerly the 5000) – Will be available at the Microsoft Store on October 7th for $69.95 (U.S.).

Recapping the July 2015 TC39 Committee meeting in Redmond

For most of Microsoft, the end of July means the excitement of our //OneWeek celebration and welcoming tens of millions of new users to Windows 10 and Microsoft Edge! Some who follow JavaScript closely are excited for another reason – the July TC39 meeting in Redmond. ECMA’s TC39 is the committee responsible for developing the JavaScript language – officially called ECMAScript – and since times immemorial (c. 2008) the committee descends on Redmond during the warm summer months to hash out contentious language design issues (and enjoy some high-quality campus cafeteria food).

July TC39 meeting in Redmond

A few proposals were advanced to later stages of the new agile TC39 process, signaling a great amount of progress by the committee and feature champions. Notably, the Array.prototype.includes and the exponentiation operator were advanced to “Candidate” status (signaling the proposal is ready for implementations to gather further feedback), and Async Functions advanced to “Draft” status (formalizing the proposal in a precise specification). Additionally we discussed and resolved a number of technical issues in both ES6 (adding a few more errata to the list) and the upcoming ES2016.

Another outcome of this meeting is that Allen Wirfs-Brock, the long-time editor of the ECMAScript specification, has stepped down as editor. We would like to extend our thanks to Allen for his innumerable contributions over the last several years. I’m honored to have been elected, and look forward to working closely with TC39 and the rest of the community on making the next versions of ECMAScript even more awesome!

Stay cool out there, and don’t forget your semicolons!

Brian Terlson, Senior Program Manager, Chakra Team

Windows 10 – The First 24 Hours

It has been an incredible 24 hours for Windows and our fans. We’re humbled and grateful to see the response to Windows 10. We have seen unprecedented demand for Windows 10, with reviews and customer feedback overwhelmingly positive around the globe. We are doing everything we can to upgrade the world to Windows 10 as quickly as possible over the coming days and weeks ahead.


From Sydney to Nairobi to London to New York City, yesterday we celebrated with fans all over the world. We had so much fun seeing your appreciation for Windows 10, we thought we’d share a few of our favorite photos.

We also love seeing the response to #UpgradeYourWorld. Thank you for sharing what you’re doing to #UpgradeYourWorld. Many have already voted for organizations to be our 10th global non-profit partner by tagging their favorite organization and using #vote and #UpgradeYourWorld on Facebook, Instagram, and Twitter. Keep it coming! This is a year-long initiative and we want to do great things – together – all over the world.

We also want to provide an update on the upgrade experience to Windows 10 and ensure people know how to easily get technical support if needed. Read on for more details.

terry-msftstore Beijing-Image-1 DSC_7647 G9B2481 Nairobi-Image-1 New-Delhi-Image-21

The team has appreciated reading the positive product reviews and seeing the reaction to Windows 10 on social media. When Windows 10 began development, we could only dream of some of these headlines:

Update on Windows 10 Upgrades

As we’ve shared, our top priority has been ensuring that everyone has a great upgrade experience, so, we are carefully rolling out Windows 10 in phases, delivering Windows 10 first to our Windows Insiders. While we now have more than 14 million devices running Windows 10, we still have many more upgrades to go before we catch up to each of you that reserved your upgrade. Rest assured we are working 24×7 to continue the upgrade process and are prioritizing the quality of your upgrade experience over anything else. We are grateful for your excitement and enthusiasm and we appreciate your patience over the days and weeks ahead as we carefully roll out Windows 10 in phases to all of you that have reserved.

If you reserved your upgrade of Windows 10, we will notify you once your PC is ready for Windows 10 and it has been downloaded on your PC. The best way to know your upgrade is ready is to look for this notification in your system tray.


If you didn’t reserve your upgrade to Windows 10, you can still use the Get Windows 10 app on your Windows 7 or Windows 8.1 PC to reserve your free upgrade. We’ll notify you when it’s time to upgrade. If you don’t have the Get Windows 10 app on your PC, your device might be missing an update, so run Windows Update and install any available updates. If you still don’t see the Get Windows 10 app on your PC, take a look at this article.

Support Options Available

We care deeply about your upgrade experience with Windows 10. If you need help at any time while you are upgrading to Windows 10, we offer a great set of support options listed below. As a reminder, these options are to help you once you have started or completed your upgrade. If you have questions about how to upgrade, please visit here.

  • Our Answer Desk offers one-on-one technical support from Microsoft for you during the upgrade process. You can schedule an appointment or connect immediately with a dedicated expert via chat, phone, or in a retail store to get the personal help you need. The Answer Desk offers up-and running support from real people – to get you off to a great start with Windows 10. Unfortunately, Answer Desk representatives can’t tell you when your upgrade is coming – your upgrade will be seamlessly delivered to you when it is ready, so look for the notification in your system tray. For more information on Answer Desk, go here.
  • We’ve also worked closely with retailers, including Best Buy, Bic Camera, Croma, Currys/PC World, Elkjøp, Jarrir, Incredible Connection, Media Markt, Staples, Wal-Mart, Yamada, Yodobashi, and many more leading retailers from around the world on programs to help you upgrade. Tech Bench services offer support for your upgrade to Windows 10 and data migration services can help you move files from old PCs to new PCs.
  • Microsoft Stores offer Answer Desk services to assist you with your upgrade. For more information on Microsoft Stores Answer Desk services, go here.

Thank you to everyone who celebrated with us this week, in particular our fans, Windows Insiders, and partners. We appreciate everyone who has upgraded to Windows 10 – and we appreciate everyone who will upgrade in the days and weeks ahead as we make our way toward one billion devices running Windows 10 in the next few years. Windows 10 is the best Windows ever and we are committed to making it better and better with ongoing innovations and security updates.


Dev Center open for Windows 10 app submissions, adds new features

The new unified Windows Dev Center is now open for Windows 10 app submissions. Dev Center launched a number of new features yesterday, summarized by Todd Brix. In this post I’ll share more details about what’s new:

  • App submissions
    • New submit Windows 10 app packages
    • Update manage app packages and package numbering
    • Update App & Games category list expanded
    • New mark your app eligible for distribution to organizations for volume purchasing (distribution available at a later date)
  • Simplify development
    • New beta testing
    • New hardware and software analysis section
    • Update policy requiring apps to manage location permissions
  • Improve app marketing and promotion
    • New promotional codes to market, test and support your apps
    • New campaign tracking
    • New app and IAP discounts
    • New Affiliate program for Windows Store
    • Update promotional artwork

App submissions

Submit Windows 10 packages

Dev Center is now accepting Windows 10 app packages, built using the Windows 10 SDK released July 29. These apps can be created to work on all devices across the Windows 10 family.

All of your existing apps will continue to be available to users.  Apps in Dev Center can have multiple packages targeting different operating systems, so just update your existing app by adding Windows 10 packages. You can also continue to publish packages targeting previous operating systems (Windows Phone 7, Windows Phone 8, Windows Phone 8.1, Windows 8 or Windows 8.1). Keep in mind that if you provide packages targeting the Windows 10 device family, every customer who already has your app on any earlier operating system and then upgrades to Windows 10 will be updated to your Windows 10 package. If you don’t want every previous customer to get your new Windows 10 package, be sure to update the TargetDeviceFamily element in your appx manifest to include only the particular device family you wish to support. 

This is just the start. As you explore, send us feedback on areas you’d like to see us invest in or improvements needed via the Windows Feedback tool or MSDN forums.

Managing app packages and package numbering

  1. The process for submitting a Windows 10 package is the same as submitting any other package in Dev Center, though there are two key things to keep in mind:If you already have an app in the Store and you want to update your app for Windows 10, update your submission and upload the Windows 10 package. The Store will automatically add this package to your app. When a customer chooses to get your app, the Store will select the best match for a customer’s device from your available app packages. Visit the Package submission docs for more information.
  2. For Windows 10 customers, Windows Store will deliver the highest-versioned package that is applicable to the customer’s device. You can manage your packages’ version numbers in order to deliver the best possible package to a specific customer. Also remember that the version number for a Windows 10 package should be higher than the version number of any of your app’s packages for previous operating systems. See Package version numbering for more information.

App & Games category list expanded

As we announced in May, the Windows Store catalog categories have been consolidated and updated to create a single, unified list of categories across all devices. Learn more about how previous categories map to the new ones.

There are four new categories for apps. If one of the new categories is a better fit, consider submitting an update to recategorize it. As these are new, apps that are displayed there first may have an advantage in the top lists. The new categories are:

  1. Developer Tools
  2. Multimedia & Design
  3. Medical
  4. Personalization

1 - Categories - NEW

Games categories have also been updated with the addition of new Fighting and Word subcategories.

2 - Categories - NEW

Windows Store may move apps and games into these new categories if it is determined that they are a better fit than where they reside currently. We will notify you after we move your app to a new category.

Make your apps eligible for volume licensing by organizations

Organizations that deploy Windows 10 will be able to acquire and distribute apps in volume in a future release.

It’s easy to make your app available to these organizations, you can start today. In Dev Center, expand the “Organizational licensing” section and select the options you wish to enable. (Note that the first box is checked by default.)

3 - Organizational licensing - NEW

Note that this does not guarantee that your apps will be available to all organizations. We will share more information about markets, qualifications, and requirements closer to the launch of the new storefront to organizations.

Simplify development

Beta testing and limited distribution

The unified Dev Center dashboard provides several new options to distribute and test your apps during app submission, in the “Distribution and visibility” section.

  1. Anyone can find your app in the Store: Makes your app visible to all eligible customers.
  2. Hide this app in the Store. Customers with a direct link to the app’s listing can still download it, except on Windows 8 and Windows 8.1: This option is for Windows Phone or Windows 10 customers, and hides the app from search and browse. This is most useful for limiting your app’s availability, as with testing scenarios. Note that anyone who has the link to your app can download it with this option, so don’t use this option if confidentiality is critical.
  3. Hide this app in the Store. Only customers with the email addresses you enter below can download it, via a direct link on Windows Phone 8.1 and earlier: Allows distributing apps to Windows Phone 8.x customers, controlled through a whitelist of email addresses that you provide here. Only those customers can download the app, and no one can see its listing by searching or browsing the Store. This option is frequently used for beta testing with a specific list of testers.
  4. Hide this app in the Store: Prevents new customers from acquiring the app or finding its Store listing. This can be used to “unpublish” your app, but is also a way to conduct beta testing on Windows 10 devices, since you can provide your testers a promo code to download and test the app.

4 - Beta Testing

Keep in mind that whichever option you choose, the app’s Store listing can still be seen by customers who have a direct link to the app.

For more info about beta testing options, see Beta testing and targeted distribution.

Windows and Store trends analysis

Dev Center now features a public information page with graphs detailing current Windows and Store trends. The information is similar to the information provided in the quarterly store trends blog, and will help you make more informed decisions about your apps.

New information includes:

  • Device, hardware and operating system trends: Installs by OS, memory of devices running apps, storage (hard drive) of devices running apps, DirectX level support, screen resolution and screen size
  • Windows Store trends: Downloads by app category, gross sales by app category, paid downloads by OS and revenue mix (IAP, Paid, Ads)


5 - Store Trends

Location settings policy elimination

Windows 10 location access settings are automatically managed by the OS. For Windows 10 apps that use location, apps no longer need to provide in-app settings to enable or disable the app’s access to location. This is described in the Windows Store Policies, section 10.5.1.

Improved app marketing and promotion

Promotional codes

This highly-requested feature is now available, enabling you to request up to 250 promotional codes per app every six months.

These promo codes are to be redeemed by a customer or app tester for specific content (paid app or specific IAP item) in lieu of payment. Each code is unique, has no cost, and generates no revenue. You can request promo codes as soon as you’ve begun your app submission in Dev Center. Please note, these codes automatically expire after six months.

6 - Promo Codes

Typical uses for promo codes:

  • Provide to customers to try a new app
  • Distribute to app reviewers
  • Mitigate customer support scenarios
  • Beta testing on Windows 10

Note: these promo codes cannot be sold, and usage should follow the guidelines in the App Developer agreement, section 3.k. 

Campaign Tracking

Campaign tracking allows you to track the referral source of customers visiting your app’s product description page in the Windows Store. This provides invaluable information on where app downloads are coming from to help you optimize for the most effective marketing programs (e.g. email, ad campaign, app promotion, website). The feature is available and can be implemented today, and the channels and conversions report will be available in the coming weeks.

7 - Campaign Tracking

Tracking campaigns is done in three steps:

  1. Add a campaign name to each URL that you use to point to your apps, for example for a mail campaign, modify the URL from to
  2. Update all the links in your email, websites, advertising.
  3. Go to Dev Center and view the Channels and conversion report (available soon).

Additionally, apps can use a campaign tracking API to detect the referral of the download, and for example, enable you to provide a special feature when a customer downloads the app via a link on your website.

App and IAP discounts

You can now schedule a discount for paid apps or IAPs up to 30 days in advance. In the app submission Pricing and availability section, select “Sale pricing” and set the price and duration of the sale. Note that the price change will be only be available to Windows 10 customers. Customers running Windows 8.x or Windows Phone 8.x will not see any discount, so we strongly recommend you change the base price of the app if you want to make the lowered price available for Windows 8 or Windows Phone.

8 - Sales

Affiliate Program now live

At Build 2015, we announced pre-enrollment for the Microsoft Affiliate Program for Windows Store. Operating in 50+ markets, the program makes it easy to earn commissions by referring customers to digital products in the Windows Store.

Affiliates are paid 7% commission for all new purchases of digital Windows Store content (apps, games, music, TV shows) within 24 hours after a customer follows the affiliate’s link to the Store. Additionally, we pay the same 7% commission on all in-app purchases related to content downloaded during the 24 hour-commissionable time frame for the first 14 days.*

Any company or individual can register for the program here. Once registered, create custom links in the Affiliate Portal and begin promoting content in the way that works best for you and your users. You can track the popularity of content you’ve promoted as well as your commissions via next day reporting.

To create a single unified Windows 10 experience, we’re transitioning to a single “Get it from Microsoft” badge for all partners that directs customers to the Store entry point most appropriate for the Microsoft product they are promoting.  Members of the affiliate program have first access to these new badges, which are now available in the Affiliate Portal.

9 - Affiliate

Promotional artwork

Dev Center provides the opportunity to submit promotional artwork. In the unified Dev Center you can now:

  • Submit all the artwork needed for both Windows and Windows Phone apps
  • Submit a new 2400×1200 image, used frequently in Windows 10 promotional layouts

These images are used by the Windows Store to promote your apps, such as in the “Spotlight” section. While this step is optional, we recommend it if you would like your app to be considered for promotion (though note that submitting an image doesn’t guarantee an app will be promoted).

11 - Promo Images

A single Dev Center and single Store catalog for many content types requires a few added steps for certification and publishing, which are currently driving longer app publishing turn-around. We ask that you take this into consideration as you plan to launch a new app. And please know optimization is currently underway to shorten the turn-around.


* New in-apps purchases for content previously downloaded by the user do not qualify for the 14 days commissions. Additional terms and conditions may apply.

It’s time to upgrade your world, and your apps

Today marks a huge milestone for Windows developers – Windows 10 and the related developer tools are now both available for download and for use in a production environment. Today, you can officially start building for Windows 10 in three steps:

  1. If you’re not already on Build 10240, update to the latest Windows 10 today
  2. Install Visual Studio 2015 plus the Windows 10 SDK, emulator, and tools
  3. Learn how Windows 10 provides new opportunities to engage with your users

Over the past four months we’ve discussed how Windows 10 and the Universal Windows Platform empower you to build mobile experiences – experiences that move with users seamlessly and easily across devices; experiences that are as mobile as the user and are not defined solely by the device they run on. We’ve also introduced an expanded vision of what it means to run Windows by introducing the Windows Holographic and Windows 10 IoT device families, enabling you to run your experiences on more than just PCs, tablets, phones, and the Xbox. We’ve also provided a few preview releases of the Windows 10 SDK; to the over half a million developers who installed the SDK and shared their experiences, we thank you for that and we hope you can see that we’ve taken your feedback to heart.

Windows is upgrading the world

Today we take the first step toward bringing this unified Windows core and unified app platform to one billion devices. Windows 10 is now available in over 190 markets for PCs and tablets. Our existing Windows 7 and Windows 8.1 users will be offered their free upgrade* via a notification in their taskbar, bringing them onto the 10240 build that the Windows Insiders have been on for a couple weeks now. Additionally, new devices will be available with Windows 10 pre-installed.

As a developer, you’ll want to ensure you’re running Windows 10 before you install the developer tools to get the best experience. If you’re already running Windows 10 Build 10240, you already have the version of Windows we’re making available today. If you’re not yet on Windows 10 and wish to expedite the upgrade, please visit

Visual Studio updates for the tools you love

Also available this morning is the final version of the Windows 10 developer tooling. Today’s tools release updates Visual Studio 2015 to provide everything you need to build, debug, and submit apps to run on any Windows device running the Universal Windows Platform. If you’ve already started working on a Windows 10 app using a prior version of the Windows developer tools, you will need to load up your Windows app using today’s release and rebuild the AppX package to submit it to the Windows Store.

In addition to being the final, production version of the developer tools, there are a few goodies in the RTM version that are new to today’s release and worth calling out. Soma released a blog post going into more detail about all the updates in Visual Studio tools for Universal Windows apps – here are my top picks:

  • Create a Universal Windows app in the language of your choice – C#, VB, C++ or JS – and deploy to a Windows 10 device.
  • New debugging and diagnostic tools including UI debugging tools for XAML apps and a network profiler.
  • Create app packages for submission to the unified Store.
  • The Windows 10 Mobile Emulator now takes advantage of your PC’s graphics hardware (GPU) to make the screen render faster. It provides a faster and more responsive debugging environment using Microsoft RemoteFx.
  • You can now use the NFC simulation feature in the Windows 10 Mobile Emulator to build and test NFC/proximity-enabled universal apps.
  • Rich XAML designer support for creating user experiences tailored for the device.
  • .NET Native compilation of .NET apps in the cloud.

If you already have Visual Studio 2015 RTM installed, you will need to go back to the installer and check the “Universal Windows App Development Tools” and click “Next” to install. If you currently have an RC version of Visual Studio installed, installing the RTM version will handle everything you need to do.

It’s time to start updating your apps

Windows 10 opens up a number of new capabilities that help you engage users in new ways. To get a feel for what you can do with the platform, check out the following resources while your developer machine is updating:

Over the next few weeks, we’ll be sharing our favorite Windows capabilities in Windows 10, not only looking at how they can help your apps and games, but also sharing pointers and sample code to help you get started fast.

We’ll also share more about our progress with the Windows bridges, and how these toolkits make it easier for a wide range of developers to bring their existing code to the Universal Windows Platform. Our bridge for web apps, ‘Project Westminster,’ was the first bridge to RTM, enabling web developers to quickly distribute and monetize their web experiences in the Windows Store.

Windows Store is open for submissions

The Windows Store is now accepting app submissions for Windows 10 – you can now submit your updated Windows 10 apps and games. Todd Brix talked about the new Store experience, enhanced discoverability and unified Store front earlier and we’ll have an additional post tomorrow on the Building Apps for Windows blog that digs into updates we’ve built out on the Windows Dev Center in more detail.

As Terry called out in his blog, we already have a number of new and updated Windows 10 apps, including “Minecraft: Windows Edition” beta, USA Today, and Candy Crush Saga, with many more coming in soon. It’s good company to join, and we are excited to see what you build.

Stay tuned to the blog here and follow @WindowsDev to stay up-to-date on what’s coming; we have some amazing content ahead.


*Limited time offer valid for qualified and genuine Windows 7 and Windows 8.1 devices (including devices you already own). See

Opening the Windows 10 Store for Developers

Today we’re making Windows 10 available to customers in over 190 markets and providing developers the tools they need to submit Universal Windows Platform apps and games to a single unified Windows Store.

The Windows 10 Store is the first app store in the industry designed to provide a single platform for delivering the full range of apps, games, software and services that generate an economy estimated at $300 billion annually to the many types of devices that people rely on today – PC, tablet, phone and soon IoT, console and holographic.1

As people rely on more types of devices they increasingly want experiences that are associated with them as users, not the hardware in their hand. The developer experience is becoming more device agnostic as well, which is why we’ve invested in a Universal Windows Platform that spans Windows 10 devices and bridges that enable developers to reuse code from other platforms to bring apps to Windows 10. Not only do we want to make it easy to bring apps and games to Windows, but we designed the Store experience to get those apps discovered and increase revenue opportunities.

Today I’ll summarize the biggest opportunities for the developer community in this initial Windows 10 upgrade (I have to learn to change my vocabulary now that the Store is an app), both for existing Windows developers and those checking out the platform for the first time.

One Store for all digital content

Those of you participating in the Windows Insider Program are already very familiar with the new Windows Store and what it offers a user, but allow me to highlight the changes that represent the most significant new opportunity for developers. If you haven’t had a chance to check out the Store, you may want to check out this short video.

First and foremost is the expected Windows 10 reach of 1 Billion Windows 10 devices across PC, tablet, phone, Xbox, HoloLens, Surface Hub and IoT over the next 2-3 years. Those 1 Billion customers will experience a single Store across their Windows 10 devices where they’ll enjoy new and updated apps built on the Universal Windows Platform.

Second, customers now have access to the largest library of Microsoft certified digital content in a “one-stop” shopping experience with a broad selection of over 40 million songs with Groove, over 400,000 movies and the latest TV shows, plus an existing and continually expanding catalog of over 670,000 Windows apps and games.2

Third, the Store itself is now an app built on the Universal Windows Platform, enabling more frequent updates to add new functionality, refine the experience and address issues quickly.

Fourth, the Store user experience is all new – designed to engage customers with media-rich content, curated collections, personalized recommendations and new algorithms tailored to the Store vs. standard web search to enhance discoverability and enable users to easily find the most relevant, high quality content in the Store. It will take some time to tune the new algorithms so you may see some variance in your results.


Finally, increased reach and discovery don’t equal opportunity unless customers have a payment instrument to conveniently purchase your apps. Today on Windows 10 we offer traditional debit and credit card options as well as PayPal, Alipay, app gifting, gift cards and Bitcoin (US only). Later this year we will enable PC and tablet customers to pay via their phone bill with carrier billing – now available for our Windows Phone customers via 100 carriers across 57 markets. This represents a reach of 3 billion mobile subscribers; an increase of 40 carriers YoY. This investment is especially important to the developer community as 88% of the world’s population does not have a credit card (Source: World Bank, 2014) and carrier billing will enable these customers for the first time to participate in storefront commerce across Windows 10 devices.

Enhanced app discoverability – outside of the Store

To help new Windows 10 customers discover the Store and the content relevant to them, we are investing in enhancing app discovery and engagement outside of the Store itself and across the Windows experience.  As Windows 10 learns more about every user it will suggest information and content to help customers DO more in a way that is personal and relevant to them. Cortana, for example, will engage millions of customers with app recommendations based on personal interests and the Start menu will make suggestions from time to time to match users with apps Windows thinks you will enjoy.


To help developers promote and market apps, we’re also adding a few new capabilities every developer can configure and optimize themselves via the Dev Center including promotion codes (consistently one of the most requested features), per market pricing, app discounting and campaign tracking.

To help other people promote and market apps, Windows Store is now a part of the Microsoft Affiliate Program, as announced in April at Build. Operating in 50+ markets, the program lets people and organizations earn commissions by referring customers to any paid and freemium digital content they acquire in the Store. Affiliates are paid 7% commission for purchases made within 24 hours and in-app purchases from those downloaded apps within 14 days.3  Register today to start using the program to earn more.

Windows SDK and Dev Center

Later today the Windows 10 SDK with go-live license will be available and the Dev Center will open to accept Windows 10 app submissions – both for new and updated apps and games.

In addition to the new unified storefront, we’ve converged and are now opening the unified Windows Dev Center to create a single end-to-end developer experience across all Windows device types. The final stage of that Dev Center unification was to provide a single app submission flow and dashboard. Over the last few weeks we’ve achieved that goal, migrating existing developer accounts and opening traffic to new developers. As part of the unification, we’re bringing popular features to the entire developer community, including ‘Respond to reviews’ which was previously only available for Windows Phone. And, we’ve added a few capabilities to help the developer community get ready for future updates, including the ability to make the apps you submit today eligible for distribution to organizations when that storefront is available later this year. 

This is just the start

One of the advantages of Windows as a service and the Store as an app is that we can rapidly iterate and add new capabilities. In the coming weeks we’ll be rolling out the Microsoft Universal Ad Client SDK with support for video interstitials and Windows ad mediation, and over the next few months we’ll bring additional updates to the Store and developer platform adding bridges, subscriptions, a new storefront for businesses and organizations and much more. I encourage everyone to install the Windows 10 upgrade, check out the latest tools and register with Dev Center.

Finally, I’d like to say ‘thank you’ to every one of our 5M Windows Insiders and over 700,00 developers over the last 6 months who have shared suggestions, reported bugs or simply remained patient as we worked to add the features and capabilities that will make a difference for you. It’s mattered a lot and really helped us deliver a better experience for customers and the developer community. Keep the feedback coming.


1 Microsoft internal estimate of 2015 global apps, games, software, and services revenue generated across PC, tablet, phone and gaming consoles.
2 Catalog size and content availability varies by market.
3 New in-app purchases for content previously downloaded by the user do not qualify for the 14 days commission. Additional terms and conditions may apply.

Windows 10 – Available for Business Today

As Terry shared, Windows 10 is available in 190 countries beginning today. This is a significant milestone we reached together, as more than 5 million Windows Insiders, 30% of them IT Pros, provided us with feedback and helped us build the best Windows ever.

We’re excited to begin to make Windows 10 available today to all of our customers. As we’ve shared, Windows 10 Home and Windows 10 Pro are available for business customers as a free* upgrade for genuine Windows 7 and Windows 8.1 PCs and tablets. Enterprises and organizations who have Volume Licensing can upgrade to Windows 10 Enterprise and Windows 10 Education starting on August 1. More details about Windows 10 editions can be found here.

Since we introduced Windows 10 last September, it’s been humbling to see customer support and anticipation of Windows 10. We were excited to see recent data from a survey conducted by Spiceworks, an independent IT community, noting that 60% of IT departments surveyed had already evaluated a preview version Windows 10, and 40% plan to adopt Windows 10 within the first year it is released, with 74% of those businesses planning to adopt Windows 10 by 2017. This would make Windows 10 the most quickly deployed version of Windows ever.

Windows 10: Protect your business, delight your employees, and innovate

  • Protection against modern cyber threats. We have studied data breach attacks in detail to build features in Windows 10 that protect against modern cyber threats and prevent them from happening. With Windows 10, companies can begin to replace passwords with more secure options, such as biometrics and hardware-based multi-factor credentials. With Microsoft Passport and Windows Hello, people can log into their Windows 10 device or a line of business apps without a password. With Credential Guard, Windows 10 protects corporate identities by containing them in the hardware-based secure execution environment. With Device Guard and Secure Boot, Windows 10 enables companies to help block attacks by only allowing devices to run trusted software. And with Enterprise Data Protection in Windows 10 and Microsoft Azure Rights Management (which is included with Microsoft Enterprise Mobility Suite), we help protect sensitive corporate data by enabling automatic data encryption and cloud-based rights management.
  • Delight their people and help them be more productive. Many IT executives tell me it is crucial that their employees approve of the technology that is rolled out to them. With Windows 10, IT departments have an opportunity to delight their users, and deliver an experience that feels natural and familiar, yet new and modern. Windows 10 delivers a range of new innovations that is more personal and productive. People can interact with a Windows 10 device in any way they want, whether using a mouse and keyboard, touch, pen & ink or voice. With features like Continuum, Windows 10 adapts to each person’s device and task so they get the best experience on every screen. And with Windows 10 experience being so familiar to Windows users, organizations will have little to no user training to undertake to move from Windows 7, 8 or 8.1.
  • Innovative devices for businesses. Windows 10 allows companies to bring the latest innovation to their existing PC fleet, as well as take advantage of the broad variety of innovative devices (such as 2-in-1s) to support their line of business scenarios. We’re introducing revolutionary new categories of devices (like HoloLens and Surface Hub) that redefine workplace productivity. We expect Windows 10 will enable the broadest range of innovative devices ever – from PCs and phones to Surface Hub and HoloLens.

When we started this journey almost 18 months ago, we heard feedback from enterprise customers that they wanted us to address the migration costs that have been associated with previous OS upgrades. With Windows 10, we believe the combination of support for in-place upgrades, Windows Update for Business and very strong application compatibility deliver what customers have been asking for by addressing both the cost associated with application testing as well as the cost of delivering the updates themselves. This is just one example of how customers helped us deliver better Windows 10 value, addressing the needs of the modern enterprise.

Customers Voicing Support for Windows 10

Customers of all sizes have started to voice their support and plans to adopt Windows 10 in their businesses, including SkyWest, Inc. who is eager to start adopting Windows 10 devices across its airline fleet in the coming months. Jim Jensen, Vice President of Information Technology shared, “Windows 10 provides the security and management we need in a highly regulated environment.”

And Litzky Public Relations, a firm in New Jersey who specializes in children’s toys and products is one of many businesses who has been testing Windows 10 as part of our Windows Insider program. Melissa Winston, their vice president shared, “I am always away from my desk, either helping a client or managing an event. With Windows 10, I know my data is available and protected at all times. It’s also really easy to move back and forth between my tablet, laptop, and desktop PC.”

How can you upgrade your business and get going with Windows 10?

We encourage businesses to start evaluating, piloting and deploying Windows 10 today. IT administrators can test their business applications and start their deployment planning now by downloading and installing the free 90-day Windows 10 Enterprise Evaluation. Starting August 1st, our Software Assurance customers can download Windows 10 Enterprise from Microsoft Volume Licensing site.

To support customer piloting and deployment, the latest service packs for System Center 2012 Configuration Manager and System Center 2012 R2 Configuration Manager include support for Windows 10 with existing Configuration Manager features, allowing customers to adopt Windows 10 while using their existing management infrastructure. Customers can also try out System Center Configuration Manager Technical Preview 2 for an early glimpse of the new functionality that we plan to release in Q4 of this calendar year.

Going forward, as we continue to deliver innovative features on an ongoing basis to customers, all new features will debut first in the Windows Insider Program, giving customers access to features that are on the horizon. To stay current with the most up to date features and security updates, we recommend businesses also enroll their devices into Windows Update for Business.

A huge heartfelt thanks go out to all our customers who have been testing new bits for the past nine months as we developed Windows 10. We’re excited to hear about your Windows 10 deployments and how we can continue to build and improve upon the features that are mission critical to your business. Start your Windows 10 deployment today.



*The free upgrade offer applies to Windows 10 Home, Windows 10 Pro, and Windows 10 Mobile for qualifying Windows 7, Windows 8.1 and Windows Phone 8.1 devices that upgrade in the first year after launch. More information about the free upgrade offer can be found at

Windows 10 Free Upgrade Available in 190 Countries Today

When we first unveiled Windows 10 in September, we outlined our plans for a new era of Windows. We wanted to create a Windows that empowered people and organizations to do great things. Our vision was one platform, one store, and one experience that extends across the broadest range of devices from the smallest screens to the largest screens to no screens at all.

For Microsoft, Windows 10 begins to deliver on our vision for more personal computing. In this world experiences are mobile, moving with you seamlessly and easily across your devices. Interacting with technology is as natural as interacting with people – using voice, pen, gestures and even gaze for the right interaction, in the right way, at the right time. And in our connected and transparent world, we respect your privacy and help protect your information.

From the beginning, Windows 10 has been unique – built with feedback from five million Windows Insiders, delivered as a service with ongoing innovations and security updates, and offered as a free upgrade* to genuine Windows 7, Windows 8.1 and Windows Phone 8.1 customers.

Over the months we’ve demonstrated how Windows 10 delivers new capabilities to PCs, tablets, phones, and Raspberry Pi, with innovations like Microsoft Edge, Cortana, Continuum and Windows Hello, and how entirely new categories of devices like Hololens and Surface Hub, will be enabled with Windows 10.

We are delighted to make Windows 10 available in 190 countries today. The launch of Windows 10 is being celebrated around the world with global fan celebrations and a new yearlong initiative to celebrate people and organizations making a difference around the world. We’d love to hear how you plan to help #UpgradeYourWorld. Starting today, you can vote for a global nonprofit to receive a cash donation by simply tagging their social handle and using #UpgradeYourWorld and #vote on Instagram, Facebook, or Twitter. More information on Upgrade Your World can be found at

Together with our partners, we’re ready for a new era of Windows – we hope you’ll join us.

Windows 10: The Best Windows Ever

As we begin to roll out Windows 10 to the world, we want to empower our customers to do great things. We will deliver this in four key ways:

1) First and foremost, we made Windows 10 fast and familiar:

8 - Start

  • Windows 10 is designed to be compatible with the hardware, software and peripherals you already own.
  • Free updates help keep you current on features and security updates.
  • With OneDrive online storage, you can easily share and keep your files up to date across all your devices, simply.

2) In a world of cyber threats, Windows 10 is the most secure Windows ever:

  • Offering enhanced Windows Defender and Smart Screen to help safeguard against viruses, malware and phishing.
  • Windows Hello** greets you by name, providing a fast, secured, password-free way to log in.

16 - Windows Hello

3) Aligned with our more personal computing vision, Windows 10 is more personal and more productive:

  • Voice, Pen and Gesture input allow you to more naturally interact with your PC.
  • Windows 10 is designed to run Office and Skype perfectly to increase your productivity. New Office Mobile apps on Windows 10 – Word, Excel, PowerPoint, and OneNote – are available today in the Windows Store. Built for on-the-go scenarios, the Office Mobile apps offer a consistent, touch-first experience for small tablets. Full featured OneNote comes installed with Windows 10 for your digital note-taking needs. The upcoming release of Office desktop apps (Office 2016) will offer the richest feature set for professional content creation, designed for the precision of a keyboard and mouse.
  • Cortana*** is your personal digital assistant making it easy to find the right information at the right time.

15 - Cortana

  • You can easily switch between apps and stay organized with Snap and Task View.
  • Continuum optimizes your apps and experience beautifully across touch and desktop modes.

4) Finally, only Windows 10 can offer innovative experiences and new devices:

  • New Microsoft Edge browser allows you to quickly browse, read, and even mark up and share the web.

14 - Microsoft Edge

  • The integrated Xbox App delivers the Xbox experience to Windows 10, bringing together your friends, games, and accomplishments across Xbox One and Windows 10 devices.
  • The Companion Phone app lets you set up your iPhone, Android or Windows phone to work seamlessly with your Windows device.
  • Windows powers the most innovative devices today and tomorrow – from phones to tablets to PCs to HoloLens.
  • Built-in apps including Photos, Maps, Microsoft’s new music app Groove, and Movies & TV, offer entertainment and productivity options.

Windows 10: Best for Business

Feedback from millions of IT Pros has helped shape our best enterprise version of Windows ever. Ready for corporate deployments, Windows 10 will help your company protect against modern cyber-attacks, deliver experiences your employees will love and enable continuous innovation with a platform that keeps your company up to date with the latest technology. Your business can control the frequency of your updates and select the features and functionality that is right for each group of your employees.

Windows 10 includes built-in enterprise grade security, so employees can replace passwords with more secure options, help protect corporate data and corporate identities, and only run the software you trust. New management and deployment tools simplify device management and help lower costs, and enable you to power your business with the enterprise strength of the Azure cloud.

We encourage small businesses to take advantage of the free upgrade offer to Windows 10 from genuine Windows 7 and Windows 8.1 PCs and tablets. And, we encourage all enterprise customers to begin testing and planning your deployment now. More information for business customers is available here.

Top Apps Available on Windows 10

The new Windows Store opens today and is now accepting new apps for Windows 10. The Windows Store offers one-stop shopping for popular free and paid apps, games, movies, TV shows and the latest music, which work across all Windows 10 devices. The new Windows Store is the only Store where you can use Cortana to control apps with your voice and get real-time notifications on your app tiles. All Windows Store content is certified by Microsoft to help keep your devices safer. In addition to existing Windows 8.1 apps such as Netflix, Flipboard,, Asphalt 8: Airborne and The Weather Channel, the Windows Store provides a constant stream of new and updated Universal Windows Apps and games, including Twitter, “Minecraft: Windows 10 Edition beta”, Hulu, iHeartRadio, USA Today, Candy Crush Saga, and others including WeChat and QQ, which will launch soon. Check out our new Windows Store today.

9 - Windows Store

Windows 10 provides a platform for great experiences and we’re excited to work with partners around the world on all new app experiences. The Windows 10 SDK is available to developers beginning later today, and we look forward to seeing what developers create for Windows 10. More information on the latest on developer tools for Windows 10 is available here.

Upgrading to Windows 10

We are excited to begin delivering Windows 10 to the world today. We’re really pleased with the strong response to Windows 10 since we kicked off upgrade reservations in early June, with millions of reservations. As we shared in early July, we want to make sure all of our customers have a great upgrade experience, so we’ll roll-out Windows 10 in phases to help manage the demand.

Upgrading to Windows 10 is easy if you have a genuine Windows 7 or Windows 8.1 PC or tablet. Starting today, a new notification on your taskbar will alert you when your upgrade is ready to be installed. For business customers, Windows 10 is available to start deploying within your work environments and starting August 1, organizations who have volume licensing can upgrade to Windows 10 Enterprise and Windows 10 Education. Windows 10 IoT is also available today.

Devices from our valued partners Lenovo, HP, Dell and Acer with Windows 10 pre-loaded are available for purchase today from retailers globally. Many more devices will follow in the coming weeks from a broad range of partners including new devices designed specifically for Windows 10 features like Windows Hello. Our OEM partners have over 2,000 distinct devices or configurations already in testing for Windows 10 upgrades, as well as hundreds of new hardware designs. By this holiday, we will be selling the widest range of Windows hardware ever available.

We’re grateful to our retail partners, who are ready to help people upgrade to Windows 10, including Best Buy, Bic Camera, Croma, Currys/PC World, Darty, Elkjøp, Fnac, Jarrir, Incredible Connection, Media Markt, Microsoft Stores, Staples, Yamada, Yodobashi and many more leading retailers from around the world. Upgrading to Windows 10 will be easy with the largest tech bench program ever, over 100,000 trained retailers, and tens of thousands of stores around the world.

Thank you to our Windows Insiders for helping us build Windows 10. If you’re a Windows Insider and running build 10240 – you already have the Windows 10 we are making available today. All you need to do is check Windows Update and make sure you have all the final updates. If you didn’t upgrade to the latest build as a Windows Insider, you can upgrade here. The Windows Insider Program will continue, and we will have more details to share soon about the next wave of the program.

Thank you to our partners for helping us deliver amazing Windows 10 experiences and devices to the world. And thank you for considering Windows 10 – whether a long-term Windows fan, or perhaps a new one. We’re just getting started – Windows 10 will continue to get better and better – and we’d love for you to join us.


* Limited offer. Details available at
** Hardware dependent.
*** Cortana available in select markets.

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Do one-stop shopping with the new Windows Store

We’re wrapping up our series of blog posts on awesome Windows 10 features by talking about the new Store in Windows 10, the largest Microsoft-certified, one-stop shopping experience for free and paid digital content for all your Windows devices. Find your favorites fast; the new Store has popular free and paid apps, games, movies, TV shows and the latest music all in one place*.

Get apps that work with unique Windows 10 features so you can get more done, faster. For instance, use Cortana,** your virtual assistant, to control apps with your voice*** and get real-time notifications right on the app tile. Acquire content with ease using your preferred payment method including paying with your phone bill****. And have confidence that everything you download from the Store is certified by Microsoft to help keep your devices safer with automatic updates to ensure your apps are always current.

W10_Laptop_Store_16x9_en-US (1)

The Windows 10 launch is just about here, we’re excited to make Windows 10 available, across 190 countries, as a free upgrade***** or with new PCs and tablets!

*Feature, app and content availability and experience may vary by region and device.
**Cortana available in select markets at launch; experience may vary by region and device.
***Hardware dependent
****Through participating mobile service carriers.
*****Limited offer. Details available at

Continuum on Windows 10

As we continue the countdown to our Windows 10 launch, we’re excited to talk about Continuum. Windows 10 combines the best of Windows 7 with the best of Windows 8 and Continuum is a great example of that; with Continuum you can use a keyboard and mouse when you choose, or you can optimize your screen for a great touch experience—it is up to you.

Continuum on your desktop

Windows 10 adjusts your experience for your activity, device and display, so you can do your thing in any mode anytime you want. Onscreen features, like menus and taskbars, adapt for easy navigation. Apps are built to scale smoothly from screen to screen so they look good from the smallest app window up to the largest 8k displays*. You can even change from desktop to tablet mode anytime you want – your screen will give you a smooth transition and a beautiful display. Available exclusively on Windows, Continuum is designed to ensure that the best screen is always the one you’re on.

We have one more post left in our Windows 10 feature series! Check back tomorrow to see what we’re talking about next.

*App experiences may vary.