Now is the best time to be a Surface partner

Men and woman sitting around a conference table looking at a Surface Pro.

I love the energy of our partners and hearing about their successes with Surface. To every Surface partner: thank you. You are helping businesses around the globe create workplaces that harness the full power of their teams and unleash their people’s creativity. It’s meaningful work that inspires me personally and the Surface team daily.

It’s amazing to think about how far the Surface Commercial business has come in three years because of our partners – from one to over 15,000 partners worldwide. Partners have developed innovative delivery and service models, such as Surface as a Service, which in under a year has grown from one partner and one customer to over 50 partners in 15 markets worldwide. Another partner-led program, the Surface Hub Value Added Distributor Program for Opportunity Resellers (VADOR), in less than four months has grown to over 500 partners and now accounts for 15% of Surface Hub sales worldwide!

The momentum Surface has will continue to grow especially considering today’s announcement of Microsoft 365, which combines the best of Microsoft products across Office 365, Windows 10, and Enterprise Mobility + Security. Surface devices represent the best expression of the Microsoft 365 offerings, allowing individuals and organizations to take the fullest advantage of their Office and Windows investments.

Today, I am highlighting two new opportunities for partners and customers to get more value out of their Surface devices: a new Services and Support opportunity as well as previewing our new Surface Reseller Alliance.

Improvements to services and support

Pre and Post-sale Services and Support are essential for modern businesses to succeed. Enterprises need devices that not only help them transform digital workflows but also ensure that their employees are always productive. I am excited to share that since the announcement at Ignite last year, we have quite a bit of progress on our next-generation Services and Support. The partner program for Services and Support was successfully piloted and is now active in 10 countries: the US., U.K., Germany, France, Australia, New Zealand, Denmark, Sweden, Norway, and Finland. Japan and the expansion to other Surface markets are coming over the next few months.

That said, we know larger Enterprise customers expect services such as next business day replacement and next business day onsite support on a global scale.

With that in mind, today I’m announcing that Microsoft Surface is partnering with IBM Technology Support Services (TSS) – one of the world’s leading support providers – to enhance our Microsoft Complete extended warranty offerings and deliver technology services and support for Surface devices. 

These services, offered by our channel partners, will be available starting July 15th in the US and Canada, with other Surface markets coming online soon.

I’m also happy to share that next business day replacement and next business day onsite support services will be available for new and existing customers who have a Microsoft Complete extended service plan.

Now whether you’re a 100-person company with one location or a 5,000+ person organization spread across the globe, you can receive the best post-sale services and support, thanks to our updated offerings.

Surface Reseller Alliance

Our goal is to enable our Surface resellers the ability to provide a premium experience when they interact with our shared end customers. To ensure our Surface reseller partners have the latest information in training, set up and transactional assistance, we’ve created the Microsoft Surface Reseller Alliance. The goal of the Alliance is to provide the Surface partners easy access to product information, training, marketing support materials, end-customer assistance and help with and direct deal registration for Distributor Managed Partners (DMPs). The Alliance is currently in preview and is accessible via the current Surface Drumbeat site. We will launch it in full later this fall.

The Surface Reseller Alliance training program includes a revamped online portal with training modules, live webinars for newly launched Surface products, and will provide incentives for partner sellers to complete training curriculum. We’re also ramping up our marketing support by making significant investments in lead generation, providing assets, guidelines and assistance to help partners create fantastic marketing collateral and web experiences wherever Surface is sold.

An example of our efforts to unify our resellers experience is the Deal Registration Portal that we will launch in the coming months. The Deal Registration Portal will allow our DMPs to register their deals directly as opposed to through their distributor. This will save them time and energy so they can focus on winning new business.

We will continue to create additional Microsoft Surface Reseller Alliance programs like the Deal Registration Portal and make other subsequent updates to improve the portal over time. This is just the beginning. To learn more partners can contact their Microsoft Account Teams starting today.

The success of Surface in the commercial sector in large part is due to the hard work of our partner network, who enable us to create innovative programs to better serve the needs of our shared customers worldwide. We are grateful to partners for their innovative spirits, tenacity, input, and desire as together we enable businesses and people around the world to do more. We look forward to years of continued success!

Leave a Reply