Tag Archives: Surface as a Service

Surface Hub announces customer subscription, deployment options and application innovation

Today, ISE 2017, the largest AV and integrated systems conference in the world, kicks off in Amsterdam. The Surface Hub team is pleased to share exciting news from our partners and customers on the eve of ISE.

In December, we shared details on the momentum and adoption Surface Hub is seeing in the workplace. By the end of 2016, nine months since our launch, we shipped Surface Hubs to over 2,000 customers in 24 markets. We’ve seen single orders as small as one unit and as large as 1,500 units. The demand for Surface Hub has been incredible, leading us to introduce new ways for our partners and customers and application developers to take advantage of everything that Surface Hub has to offer. From new service offerings, to new procurement methods and an ever-growing application ecosystem, here’s how Surface Hub is gearing up to have another incredible year in 2017:

Announcing New Subscription, Deployment Options

Following the success of Surface as a Service, we’re introducing a similar way to help customers procure Surface Hub. I’m happy to announce we will now offer Surface Hub via a subscription-based model, including initial investment and configuration costs. Recent research from IDC shows that businesses have a clear appetite for this type of subscription model. With 73 percent of respondents expecting to move to subscription-based IT procurement over the next three years.

Additionally, we’re happy to formally launch the Surface Hub Value Added Distributors Program for Opportunity Resellers (VAD-OR). The Surface Hub VAD-OR Program allows select Surface Hub distributors to deliver the same quality services to Opportunity Resellers without the typical requirements for building a long-term transactional business.

We are very pleased to see that our channel partners are innovating with us to bring these propositions to market. The first partner to offer Surface Hub as a Service and the VAD-OR programs to its customers in the U.K. and other markets soon is our great partner, Maverick.

This service is a real channel game changer for the collaboration market. Many companies offer various forms of leasing; our process will be far more sophisticated and accessible. We will be kicking off this service in partnership with Microsoft this year on a country by country basis to offer Surface Hub as a Service. This will enable resellers to access a subscription model then only have the Hub in place for as long as they need. The successful implementation of this type of program will create a far quicker sales cycle with more sophisticated solutions.

— Jon Sidwick, VP of Maverick Europe

ALSO, who was one of our first partners to offer Surface as a Service, will also be offering the Surface Hub VAD-OR program.

Microsoft Surface Hub is a perfect solution for ALSO’s strategy to foster its position as a value added solution provider. Partners are offered numerous complementary services from ALSO like logistics, trainings, installations, network integration or financial services to fulfill their customer needs. This solution presents the perfect opportunity for our resellers to win big projects without jeopardizing their liquidity and be a full solution provider for their customers.

— Philipp Grüter, European Partner Manager, ALSO

Surface Hub Try & Buy Program

In addition to Surface Hub as a Service and the VAD-OR programs, I am proud to also announce the Surface Hub Try & Buy Program. Beginning February 15th, resellers across the U.S., U.K., Europe and Asia will provide their customers with Hubs for 30 days before requiring a commitment to purchase a larger set of devices. We know once customers try Surface Hub they will love it.

We are excited to announce that the following partners have already confirmed their commitment to participate in the Try & Buy program:

Europe & Asia


U.S. & Canada

Partners like AVI-SPL, a global supplier and certified partner for Surface Hub, make programs like these possible.

AVI-SPL views Microsoft as a critical component to the evolving advanced collaboration needs of the enterprise community and digital workplace and workforce of the future. Since AVI-SPL’s partnership with Microsoft began to accelerate with the introduction of Surface Hub technology design, install, and support services – our practice continues to rapidly evolve and grow as we provide clients with essential professional and advanced services around their Microsoft needs, including Office 365, Skype for Business, licensing, deployments, and migrations.

— Joe Laezza, Senior VP of Unified Communications and Collaboration, AVI-SPL

Expanding App Ecosystem

Surface Hub can run any Universal Windows Platform (UWP) app, and provides an unparalleled opportunity for large-screen pen and touch interactions that can transform business processes and foster new ways of collaboration across teams. Today, over 20 industry-leading application developers have designed specific experiences for Surface Hub. These apps include robust collaboration applications as well as industry-specific apps for healthcare, education, manufacturing, design and construction. One of those great app partners is Bullclip:

Our design and construction customers rely on being able to communicate and collaborate on complex drawings and documents, no matter where they are in the world. The Surface Hub unlocks incredible opportunities in this way. On-site Bullclip users can collaborate with-real time ink on drawings between the Hub and other devices, and the Hub’s high-fidelity and pressure sensitive screen makes the experience just like using pen and paper. The Surface Hub is a perfect companion to Bullclip and Drawboard. The days of printing A0 sheets are gone.

— Nathan Field, Head of Marketing, Drawboard

Another amazing innovation designed specifically for Surface Hub is from Stormboard, who has just released a new 2-way collaborative whiteboard feature. Stormboard users could always collaborate in real-time, but the sketching component was limited to one user at one time. Today’s release lets unlimited users in unlimited locations on any device draw together to help turn their ideas into action.

The Microsoft Surface Hub is a fantastic device for boardroom collaboration. Our customers tell us their favorite way to use Stormboard is on the Surface Hub. The new multi-user white-boarding lets visual thinkers easily capture their ideas in a real-time shared space instantly in the same room or around the world.

— Reg Cheramy, CEO of Stormboard

We are committed to working with our customers to make sure as many customers as possible can utilize the best Surface Hub has to offer. By bringing options like the Surface Hub as a Service, Try & Buy and Opportunity Resellers Program to market, our customers now have multiple options to experience and implement the Surface Hub technology within their organization and bring them one step closer to achieving total Digital Transformation.

As you can see, we’re very excited about the momentum that new programs like these drive with Surface Hub. If you’re a partner or customer that is interested in finding out more about what Surface Hub has to offer, check out more information here.

Surface and partners: Creating next generation services and support

Last September, we launched the Surface Enterprise Initiative – to help the world’s biggest businesses get the most out of Surface devices with strategic partnerships designed to provide unmatched services and support, industry specific application and solutions development, and flexible purchase and deployment methods.

Microsoft Surface

We kicked off the Surface Enterprise Initiative with Dell providing Surface customers with global procurement capabilities and the power of Dell’s services and support offering. In July, we added specific application and solutions development partnerships with IBM and Booz Allen Hamilton. In one short year, we grew our purchasing and deployment partner footprint from 200 to more than 10,000 partners worldwide in the channel; created a Multi-National Purchasing Program with resellers like CDW, Insight, SHI and Zones; and created an entirely unique model for purchasing and deploying our devices with Surface as a Service.

Today, we are proud to share what’s next for the Surface Enterprise Initiative in services and support while sharing the remarkable progress we are seeing with Surface as a Service.

Expansion of Services and Support Capabilities

Over the past 12 months our customers have told us they love Surface devices. They value the flexibility, choice and control we offer them from a purchasing perspective and have asked that a similar flexibility be applied to support capabilities. And, like we have with hardware, they want Surface to help anticipate their future services and support needs while pushing the boundaries of what’s possible, since devices are a catalyst of the transformation they are driving in their businesses.

With that in mind, we are excited to expand the Surface Enterprise Initiative to enable partners, worldwide, to create and provide services and support capabilities for Surface. We will invest in the following fundamental services and support areas:

Surface and Partners: Creating Next Generation Services and Support

  1. Configuration and Deployment Services – such as imaging, asset management, provisioning and integration services.
  2. Enhanced Replacement and Exchange Services – such as next business day, advanced exchange and onsite replacement services.
  3. Logistics and Warehousing Services – such as custom shipping, order consolidation and kitting services.
  4. Next Generation Services and Support – working alongside IT decision makers, partners and the broader Surface ecosystem to conceive and create solutions, that will provide tools for businesses worldwide to enable change in their organizations and use devices as a key component in that change.

Surface has a history of pushing the envelope and setting new standards for how devices transform businesses and lives. While field serviceability is important today, as businesses embark on their digital transformation journeys, their support needs are evolving. Surface will evolve with them, to not only change and create lasting and meaningful employee engagement, but to also enable IT and Business Decision Makers.

There is fertile ground to be explored in this area, and we are excited to work with and through partners worldwide to create the next generation services and support capabilities. For the partners interested in joining us on this journey, please visit the website Surface Drumbeat: drumbeat.surface.com.

Surface as a Service Partner Momentum

We created Surface as a Service to provide enterprise customers who love Surface greater flexibility and choice in their deployment and purchasing decision making process, as many look to move from CAPEX to OPEX. Surface as a Service provides flexibility of solutions, enables faster device refresh, and ensures customers can have the latest Surface devices that evolve with the best of Windows and Office.

We’re extremely pleased by the momentum we’ve seen in the past two months since we introduced Surface as a Service. Some of the largest distribution and reseller partners have joined us, including: ALSO, Tech Data, Ingram Micro, Inc., Acrodex and others, with market coverage across the US, Canada, UK and Western Europe. Based on the customer demand and partner interest, we anticipate additional markets coming online in Europe, the Middle East, Africa and Asia soon.

Our first partner to offer Surface as a Service was, in Germany. ALSO has been extremely successful in recruiting partners, already 300 resellers since July, by creating compelling customer offerings and delivering powerful tools for resellers such as pricing and offer configurators, easy and simple billing, hence accelerating the buying process.

 “Surface as a Service is a great model for ALSO to reach customers that want choice, flexibility and control. Our customers love Surface not only for its flexibility, but also for the unique way it takes advantage of this buying model.”

— Malte Wigger, head of Workplace as a Service, ALSO

One of ALSO’s premier resellers, Infoteq, agrees that Surface as a Service has the potential to significantly impact their engagement with customers.

“We are absolutely confident that this new model – Surface as a Service – is a highly attractive solution for SMB customers. It’s great that we can support customers with an easy and flexible solution with this end-to-end approach.”

— Franz Martin, Managing Director, Infoteq

In addition, Tech Data, a global leader in distribution of technology, services and solutions, has joined Surface as a Service with their program: Surface Advantage.

“We are seeing an increased interest from our partners and their customers to provide innovative ways to deliver Microsoft Surface. Our Surface Advantage program combines the power and mobility of Microsoft Surface with the productivity and security of Windows 10 and Office 365. We are proud to partner with Microsoft to address the building demand for Device-as-a-Service solutions.”

— Brian Davis, senior vice president, U.S. Marketing at Tech Data

We’re proud to highlight that Ingram Micro is launching its Surface as a Subscription offering in October, which allows a monthly payment for the use of Surface during the subscription period versus buying the devices. Under the new program, Ingram Micro uses end-of-term residuals to lower monthly payment plans and create more ongoing refresh and sales opportunities for channel partners. Available in the U.S., the Ingram Micro offering expects up to provide 20 percent cost savings over a two-year term, with options for extended terms.

“Surface-as-a-Subscription is a simple and sales-friendly solution that benefits both the channel partner and their customer. We’re excited to build awareness and generate demand for Surface-as-a-Subscription and see tremendous business value and potential growth in the ‘as a subscription’ service model.”

— Mike Erwin, senior director, Ingram Micro, Inc.

Acrodex (a PCM Company), one of Canada’s largest IT solution providers, has achieved great success with their offering that leverages the benefits of Surface as a Service. The solution, Evolve, is designed to enable and empower end users with the five pillars of productivity: Microsoft Surface, Office 365, End-User Coaching, On-Call Support, and an online license Management Portal. The solution starts at $89.95 per user per month.

“Evolve is designed to remove productivity obstacles for our customers. We want to provide a smart-bundle that truly empowers end users with the right device, software, and services. The Microsoft Surface is integral to our Evolve solution, providing clients with a device that is truly unique among the competition – much like our bundled solution.”

— Phil Soper, President PCM Canada

We’ve made it our mission to partner with the best in the industry to create the Surface ecosystem together. We continue to look for partners who want to be a part of the greater Surface ecosystem. Those who are interested in taking advantage of our next-generation services and support or procuring their devices via Surface as a Service should go to drumbeat.surface.com – our one-stop shop for partner guidance and resources. Together we will do great things.