Deloitte’s Heat launches Heat AI for trend predictions

Everything has a tipping point — the threshold where a topic’s or product’s popularity surpasses normalcy and goes viral. Heat, a creative advertising agency owned by Deloitte Digital, has launched Heat AI, which intends to predict trends and conversations by anticipating their tipping points.

Integrating AI in advertising strategies, Heat AI targets social trend spotting up to 72 hours in advance. Heat AI uses algorithms to capture and analyze 100 million social posts per day from 50,000 sources, executing 1 million predictions every 30 minutes, according to the vendor.

According to Heat, the prediction algorithm operates at 70% accuracy.

By revealing soon-to-be-relevant social and cultural insight, Heat claims its AI platform enables its customers to create and deliver resonant content at the right time to their audiences. Along with keeping brands culturally relevant, this kind of insight fosters flexible audience targeting, improves social engagement and click-through rates, and attracts new audiences.

Heat AI uses machine learning technology originally developed by Deloitte, which purchased Heat in 2016. The technology was first intended to assess business risk for companies, and Heat found a new capability for it.

Like with industries, AI in advertising is embraced to get a more accurate idea of what consumers want and to automate the delivery process to increase productivity. Gartner predicted that real-time personalization to bring personalized content and recommendations will grow significantly as a marketing strategy over the next few years and that, by 2023, autonomous marketing systems will be responsible for over half of marketing messages issued.

Sizmek provides an AI-powered marketing platform that analyzes user data to predict the best times and messages to send to customers. Similarly, Reflektion has a predictive analytics platform that claims to predict what customers will do next to bolster revenue and page views.

Heat is launching the AI platform with Facebook, the first official platform partner, on June 19. Heat intends to expand the AI-based advertising platform to incorporate more features, such as omnichannel programmatic, as it integrates more Deloitte technology.

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Wanted – Mini PC

Discussion in ‘Desktop Computer Classifieds‘ started by nilz, May 27, 2019.

  1. nilz

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    Hi I’m after a mini pc, something cheap and cheerful. Needs to have have a Windows operating system.

    I need it just to connect to the TV to playback videos from the internet/HDD.

    Thank you!

    Location: LONDON

    ______________________________________________________
    This message is automatically inserted in all classifieds forum threads.
    By replying to this thread you agree to abide by the trading rules detailed here.
    Please be advised, all buyers and sellers should satisfy themselves that the other party is genuine by providing the following via private conversation to each other after negotiations are complete and prior to dispatching goods and making payment:

    • Landline telephone number. Make a call to check out the area code and number are correct, too
    • Name and address including postcode
    • Valid e-mail address

    DO NOT proceed with a deal until you are completely satisfied with all details being correct. It’s in your best interest to check out these details yourself.

  2. xCoonicon

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    I have an Optiplex 7010 in my thread, should be more than enough for your needs

  3. GingerRocky

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    i have a gigabyte brix celeron based unit. 8 gb ram, 256 ssd. £100. 2807 model i believe. win 10.

  4. Voucher

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    Might be interested if the OP isn’t.
    I take it the Blu Ray drive has been replaced?

  6. Voucher

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    Yes Blu Ray drive broke and was replaced with RW+

  7. Voucher

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    @StvD nilz has not been seen since 27 May, so I take it he is no longer interested. I will open a thread again and give you first choice.

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Questions about Microsoft’s assistive technology? DAD has the answers. | Microsoft On The Issues

Globally, more than 1 billion people are living with a disability, yet just one in 10 people has access to assistive technology, according to the World Health Organization 

a man uses a smart phoneOver the years, Microsoft has been building inclusion into its products and services. And to help everyone get the most from accessibility resources, the company has the Disability Answer Desk, or DAD. It is free, 24/7 technical support from Microsoft experts trained in assistive technologies.   

“Our goal is to make the Disability Answer Desk a best-in-class support team for customers with disabilities and to use feedback to drive greater accessibility across our engineering teams,” says Sean Marihughan accessibility escalation engineer at Microsoft. 

Technology has the power to strengthen opportunities for everyone, but it must be intuitive to have an impact. DAD gives customers the technical support they need while gathering critical feedback to improve the assistive features in products.  

[Subscribe to Microsoft on the Issues for more on the topics that matter most.] 

a man in a wheelchair views his computer monitorsEach year, DAD experts field about 150,000 inquiries, assisting customers with products such as Office 365, Xbox, Windows and Skype, as well as third-party assistive technologies, such as screen readers, screen magnifiers, and speech recognition software.   

Microsoft has also established an Enterprise Disability Answer Desk, or eDAD, that supports enterprise customers. Available globally as a free service in English, eDAD also reports customer feedback to specific product teams so they can quickly resolve issues.   

“With eDAD, we have the potential to empower people with disabilities to achieve more at work and schooland enable organizations to provide more accessible experiences to their employees and customers,” says Crystal Jones, also an accessibility escalation engineer at Microsoft.  

Since introducing DAD in 2012, Microsoft has extended the service to customers in 11 English-speaking countries: the US, UK, South Africa, Ireland, New Zealand, the Philippines, Singapore, Malaysia, Canada, Australia, and India. The service has been rolled out to French and Spanish-speaking countries, including France, Belgium, Canada, Mexico, and Spain. 

With eDAD, we have the potential to empower people with disabilities to achieve more at work and school—and enable organizations to provide more accessible experiences to their employees and customers.
Crystal Jones

Over the years, Microsoft has gradually expanded the channels for accessing the service. DAD is available through 24/7 chat service and on Twitter by sending a direct message to @MSFTEnable 

DAD also has American Sign Language support through videophone. People who are blind or have low vision can use Be My Eyes, a free app that connects customers through live video calls 

DAD is among a growing number of efforts by Microsoft to empower people with disabilities and create a more inclusive work environment. 

For more on these innovations and accessibility initiatives at Microsoft, visit microsoft.com/en-us/accessibilityAnd follow @MSFTIssues on Twitter. 

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VMware acquisition of Avi fills NSX gaps

VMware plans to acquire Avi Networks to offer load balancing and other application services that are missing in NSX, VMware’s virtual networking software for the data center and multi-cloud environments.

VMware announced the acquisition on Thursday, saying it expects to close the deal in the second fiscal quarter, which ends Aug. 2. Financial details of the VMware acquisition were not released.

VMware has always promoted NSX as a Layer 2-7 software-defined networking fabric, despite the absence of an application delivery controller (ADC) like Avi’s, said Brad Casemore, an analyst at IDC. An ADC primarily functions as a load balancer, while also performing application acceleration, caching, content switching and other services.

“Their distributed load balancing was modest, and it wasn’t gaining much traction in customer accounts,” Casemore said. “Software-defined ADC technology was the missing piece, and Avi, which is purely a software-based offering, fills the gap.”

VMware acquisition of AVI will help NSX Service Mesh

In general, NSX is a network-virtualization overlay for Layer 2 and Layer 3 that also offers some security through distributed firewalls and microsegmentation. Architecturally, Avi fits well into NSX and will complement the NSX Service Mesh, Casemore said. Service Mesh is VMware’s version of the open source Istio platform for connecting, managing, monitoring and securing networks of containerized microservices on cloud platforms.

The acquisition tosses VMware into competition with other ADC vendors, such as A10, Citrix and F5 Networks. In May, F5 completed the $670 million acquisition of ADC developer Nginx. F5 expects Nginx to strengthen its offerings for companies with applications running in multiple clouds.

Cisco, which is VMware’s most significant rival, killed development of its load balancer, called Application Control Engine, or ACE, in 2012. Today, Cisco partners with F5 for Layer 4-7 application services.

Cisco competes with VMware in selling networking software for the data center, branch and multi-cloud environments. Cisco’s software-defined networking architecture is called Application Centric Infrastructure, or ACI.

“The two of them are really in a race to see who can provide the best end-to-end software-defined [networking] experience,” said Phil Mogavero, the head of the hybrid data center practice at IT provider PCM, based in El Segundo, Calif. PCM sells Cisco and VMware products.

“I suspect you will see continued acquisitions on both sides,” Mogavero said.

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For Sale – HP Microserver

Discussion in ‘Desktop Computer Classifieds‘ started by b0redom, May 21, 2019.

  1. b0redom

    b0redom

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    Hi All,
    I’ve got a HP40L Microserver that’s been sitting on a shelf turned off and I’m finally getting around to getting rid of it. I’m after £40 collected please as it’s too big to post. It’s got 4GB of RAM in it, and all the caddies. I’m selling the disks separately.

    Any questions, feel free to ask….

    Price and currency: £40
    Delivery: Goods must be exchanged in person
    Payment method: Cash on collection
    Location: Shepperton
    Advertised elsewhere?: Not advertised elsewhere
    Prefer goods collected?: I prefer the goods to be collected

    ______________________________________________________
    This message is automatically inserted in all classifieds forum threads.
    By replying to this thread you agree to abide by the trading rules detailed here.
    Please be advised, all buyers and sellers should satisfy themselves that the other party is genuine by providing the following via private conversation to each other after negotiations are complete and prior to dispatching goods and making payment:

    • Landline telephone number. Make a call to check out the area code and number are correct, too
    • Name and address including postcode
    • Valid e-mail address

    DO NOT proceed with a deal until you are completely satisfied with all details being correct. It’s in your best interest to check out these details yourself.

  2. tmknight

    tmknight

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    I am interested in the Micro server and with the inclusion of successful Health reports for the HDD’s, I am also interested in all of the drives. I am based in Birmingham and don’t travel much to the south. Do you have any plans to travel northwards anytime soon?

  3. b0redom

    b0redom

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    I’m actually off to the lake district on Saturday, so we could meet somewhere en-route if you wanted the lot. I can even chuck in the damped rubber 5.25″->3.5″ converter to allow you to fit the 5th drive in the CD ROM bay.

  4. tmknight

    tmknight

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    Yes this sounds promising. I’m willing to meet you up on your way to your destination. How much would you want for the micro server and the 5 drives?

  5. b0redom

    b0redom

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  6. tmknight

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    Would you accept £120?

  7. b0redom

    b0redom

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    Sorry mate, it’s already going to be a hassle meeting up. 130 is as low as I’ll go.

  8. tmknight

    tmknight

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    I appreciate the offer of meeting up and agree it’s an inconvenience for you but on the plus side you’ll be clearing up some space and have an extra £120 on your trip. Let me know if you change your mind.

  9. b0redom

    b0redom

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    Bumpity….

  10. White Zenith

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    If posting becomes an option let me know! Otherwise a bit far away unfortunately

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