Today we’re excited to announce the newest evolution in our continued integration of LinkedIn and Microsoft Advertising. Available now for our current clients, we’re offering profile targeting that leverages LinkedIn data for search campaigns on the Bing Ads platform.
With over 575 million global LinkedIn members, part of our vision has always been to bring together each company’s rich data and deep understanding of users to help our customers reach people in meaningful ways.
Unique to the Bing Ads platform, this is a great opportunity for marketers to maximize their campaign spend with more precision-based targeting through the following three professional profile dimensions: Company, Job Function and Industry.
We are making this easy for our clients to get started right away through the Bing Ads platform using familiar campaign creation and management tools. To start we’re offering bid only targeting, with exclusions coming soon. It works across text ads, shopping, and basically all Bing search products (available in the US only).
We continue to innovate our products and platform, so our clients and marketing partners can gain the highest return on marketing investment as well as perfect the target audience reach best suited for campaign goals.