Category Archives: Microsoft Store

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Updated Microsoft Store App Developer Agreement and GDPR

As of May 23rd, the Microsoft Store team has updated the Microsoft Store App Developer Agreement (ADA). The next time you log in to the Dev Center dashboard, you will be prompted to reaccept the ADA before you can update or manage your apps.
In the new version, we are making a few changes to clarify the restrictions around using and storing personal information in accordance with the General Data Protection Regulation (GDPR). For more information, you can view the full ADA and change history.
Note: This ADA update DOES NOT include the new Microsoft Store revenue model announced at Microsoft Build 2018.
What is GDPR?
On May 25, 2018, a European privacy law, the General Data Protection Regulation is set to take effect.
The GDPR imposes new rules on companies, government agencies, non-profits, and other organizations that offer goods and services to people in the European Union (EU), or that collect and analyze data tied to EU residents. The GDPR applies no matter where you are located.
Under GDPR, what constitutes personal information?
You can refer to European Commission’s official website on data protection for more information, but we suggest you confer with your own legal or regulatory compliance team to address specific questions you have.
Learn more about GDPR
To learn more about GDPR, please visit the European Commission’s official website on data protection.
We also encourage you to visit for resources and best practices for GDPR compliance.  You can even assess your GDPR compliance with a quick, interactive 10-question evaluation.

A new product badge for Microsoft Store applications

As many of you know, building quality apps is quite a commitment and investment in time. Once your app is in the Store, the next challenge is getting the word out about your new title and driving traffic to your product. Today, we’d like to announce a new tool for marketing your apps in your own blogs and websites. We’d like to introduce our new web badge for Microsoft Store products.

The new badge will render in your own website pulling localized logo, pricing (including sale pricing!), ratings and artwork directly from the store catalog. To render this badge for 8 Zip simply embed this script using its Store Id (9wzdncrfhwb8). Please note you must add the Id in two places in the badge script, the “class=” and inside the “mspb-“.

<div id="mspb-nc9jl2ngc1i" class="9wzdncrfhwb8"></div>
<script src=""></script>
mspb(‘9wzdncrfhwb8’, function(badge) {
document.getElementById(‘mspb-nc9jl2ngc1i’).innerHTML = badge;

The button click on the badge will direct your customers to the proper Product Description Page where they make the actual purchase. You can add multiple badges to any single page, just make sure they all use a unique div Id, as shown above.
To see the badge in action, check out XBOX’s @majornelson ( who is using the badge to promote Xbox content on his blog.
Example post here:
That’s it! Feel free to promote your apps and games on your own sites.

Microsoft Store announces PC digital game gifting

Last Fall, the Microsoft Store enabled gifting of select Xbox One digital games, Xbox One downloadable game content (durables only), and Xbox Live Gold and Xbox Game Pass subscriptions. This feature has been a huge hit with our fans and has made buying presents for friends and family even easier, especially around the holidays.
Today, the Microsoft Store team announced over at Xbox Wire that they’ve expanded digital gifting to include PC games and PC downloadable game content (e.g. map packs, skins). Further, all Xbox One games are now eligible for digital gifting. Head over here to learn how to get started!

Microsoft Store announces PC digital game gifting
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10 cool tech deals for moms and grads this month

May is a month of celebration. Whether it’s for students approaching graduation or the mothers who give us endless love, support and guidance in life, we honor loved ones with gifts that will bring a smile to their face. Whether you are shopping for the perfect gift for Mom or a new laptop for your college-bound freshman, be sure to check out the great deals at Microsoft Store and other partner retailers this month!
Save $300 on Surface Laptop devices starting on 5/12-5/14 in the US and PR.
Surface Laptop
Save up to $225 on select Windows Mixed Reality Headsets today through 5/16 in the US and PR.
HP Windows Mixed Reality headset
Save up to $50 on select Fitbit Wearables, like the Fitbit Ionic, today through 5/12 in the US and PR.
Fitbit Ionic
Save $40 on the Samsung Gear IconX Wireless Earbuds today through 5/12 in the US and PR.
Samsung Gear IconX Wireless Earbuds
Save $120 online or $140 in store at Staples on the Acer Aspire 3 (model A315-21-95KF) today through 5/12 in the US. A solid performer that provides you with a great bang for your buck by meeting everyday needs with fast processing power, a large 15.6-inch HD display and all the latest ports.
Acer Aspire 3
Save up to $100 on the ASUS VivoBook Pro 15 N580 at Best Buy today through 5/19 in the US. The ASUS VivoBook Pro 15 is a slim and lightweight high-performance laptop powered by a 7th Generation Intel Core i7 processor and features a 1080p FHD display, high-quality 1050 gaming-grade graphics, audio co-developed by Harman Kardon and secure login with Windows Hello.
ASUS VivoBook Pro 15
Save 20% on the HP ENVY Laptop x360 – 15t at HP.comwith promo code ‘MSENVY20’ starting today through 5/15 in the US. Optimized for Windows Ink, the ENVY x360 draws out a more productive, more creative you.
HP ENVY Laptop x360
Get up to 20% off on the Lenovo ThinkPad E580 at today through 5/13 in the US. With this economical 15” laptop,Mom will be able to hear you clearly when you Skype her on her special day as this laptop comes with Skype-certified audio.
Lenovo ThinkPad E580
Save $200 through Mother’s Day on select LG Gram models today through 5/13 in the US. The LG Gram 13’’and 15’’ are reliable, portable and powerful, with up to 19 hours of battery life and Windows 10 features like Windows Hello and Cortana*.
LG Gram 15”
Save up to $150 on the Samsung Notebook 7 Spin on and at Best Buy today through 5/12 in the US.
Samsung Notebook 7 Spin 2018
Head over to the Microsoft Store, in person or online, to take advantage of all these great deals!
*US only. **Cortana available in select markets.

A new Microsoft Store revenue share is coming

Microsoft Store continues to evolve to be the best destination for Windows 10 users to discover and download Microsoft-verified applications that deliver predictable performance. Microsoft Store is also the best destination on Windows 10 for developers to reach new audiences and gain new customers. We’ll focus on the infrastructure, so you can focus on building the best app and growing your business as a developer. To that end, we are excited about the announcement Joe Belfiore will be making at Build 2018 regarding a new Microsoft Store fee structure coming later this year.
A better revenue share for developers
Starting later this year, consumer applications (not including games) sold in Microsoft Store will deliver to developers 95% of the revenue earned from the purchase of your application or any in-app products in your application, when a customer uses a deep link to get to and purchase your application. When Microsoft delivers you a customer through any other method, such as in a collection on Microsoft Store or any other owned Microsoft properties, and purchases your application, you will receive 85% of the revenue earned from the purchase of your application or any in-app products in your application
The new fee structure is applicable to purchases made on Windows 10 PCs, Windows Mixed Reality, Windows Phone and Surface Hub devices and excludes purchases on Xbox consoles.
A new way for developers to monetize
These changes to our current Microsoft Store fee represent a new way for you to monetize on the Windows platform. With the new fee structure, Microsoft is only accessing an additional fee when we contribute to you acquiring a new user. These changes enable us to create a world where developers are rewarded for connecting customers with experiences they love in a secure, reliable way.
The fee structure will be defined in detail in an upcoming revision to the App Developer Agreement later this year. Visit this page for current details and to sign up for a notification when the new fee structure goes into effect. Also, please refer to the FAQ below.
What applications will the new fee structure apply to?
Any consumer non-gaming app published to the Microsoft Store for PC, Windows Mixed Reality, Windows Phone or Surface Hub.
When does the new fee structure go into effect?
Later this year (2018). We’ll prompt you to accept a new version of the App Developer Agreement that outlines the Microsoft Store fee structure in detail. The new fee structure will apply to purchases made after the date listed in the App Developer Agreement.
Will the new fee structure apply to games or game subscriptions?
No. The new fee structure only applies to consumer apps on PC, Windows Mixed Reality, Windows Phone or Surface Hub. Apps categorized as Games in the Store will not be eligible for the new fee structure, even if they are available on those device types.
How does the Microsoft Store fee apply to subscriptions and other add-ons (in-app purchases)?
The new fee structure will apply to non-game, consumer app subscriptions and add-ons (in-app purchases). The fee applied to these purchases will be determined by how the user originally acquired the application. The new default 5% Store fee will apply for all transactions using Microsoft’s commerce platform and, if your customer uses a deep link to acquire your application, that’s all you’ll owe. The extra 10% customer acquisition cost will apply when Microsoft delivers you the customer through any other method, such as via a Store collection or a Microsoft Store spotlight.
All future subscription purchases and add-on (in-app) purchases for a user will be assessed the same fee percentage that was assessed when the user first acquired the application.
Will the new fee structure apply to purchases made via Microsoft Store for Business? Microsoft Store for Education?
No. The new fee only applies to individual purchases of consumer apps on PC, Windows Mixed Reality, Windows Phone or Surface Hub. If you allow your app to be offered via organizational licensing in Microsoft Store for Business and/or Microsoft Store for Education, the current Store fee will continue to apply to those purchases.
What about applications that are not games, but are available to customers on Xbox?
Any purchases made by customers on Xbox consoles, whether the product is an app or a game, will use the current fee structure.
What about applications that are available on both Microsoft Store for Windows 10 PC and Microsoft Store for Xbox One?
The new fee structure will apply to non-game consumer app acquisitions by individuals on Microsoft Store for Windows 10 PC (and the other device families mentioned above). The current fee structure will apply to acquisitions on Microsoft Store for Xbox One devices.
What will the fee structure be for applications that are available to earlier OS versions (Windows 8.x and/or Windows Phone 8.x)?
The new fee structure will apply to apps available on Microsoft Store on earlier OS versions (Windows 8.x and/or Windows Phone 8.x).

The 3 improvements to Dev Center you should know about

We’ve been working hard on Windows Dev Center and wanted to share some of the improvements we’ve made for you, our developers.
You can now submit PWAs to the Microsoft Store
First, we’re excited to announce that you can submit your Progressive Web App (PWA) to the Microsoft Store through Windows Dev Center. PWAs are web apps, progressively enhanced with modern web technologies to provide a more app-like experience. Publishing a PWA to the Microsoft Store give you full access to everything Windows Dev Center has to offer including control over how your app appears in the Microsoft Store, the ability to view and respond to feedback (reviews and comments), insights into telemetry (installs, crashes, shares, etc.), and the ability to monetize your app.
Submitting a PWA to the Microsoft Store requires generating an app package upload file containing your PWA first, which can be done via the free PWA Builder tool. To learn more about PWAs and some of the steps required to publish to Microsoft Store, check out this blog.
Health report enhancements
We’ve added new charts to the Health report. You can use this additional info to help you make informed decisions on improvements you can make to your application to keep your customers happy.
Crash-free sessions and devices (Health report):  Shows the percent of devices or user sessions that did not experience a crash.
This allows you to understand how the number of crashes you are seeing affect your users. For example, an app could have 10,000 crashes in one day. If 90% of your devices are affected, then you would probably classify that as critical and act to fix it right away. However, if that only represents 5% of devices using your app, the priority might be lower.
This chart has two tabs:
Crash free devices: the % of unique devices that did not experience a failure
Crash free sessions: the % of unique user sessions that did not experience a failure

Stack prevalence (Failure details page): Shows the top stacks that contributed to the failure, ordered by percentage.
The stack prevalence table displays the most common failure paths, ordered by percentage of all stacks. This lets you quickly see which are the most common call stacks/paths to a point of failure, so you can best apply your time to implement fixes with the greatest impact. In addition, the frame where the failure occurred is bolded in the call stack.

Also, we have made failure downloads [CABs] more discoverable on the failure details page by adding a filter so you can easily find all “Failures with downloads” – instead of having to search through the report.

Improvements to the Store listing page
We have made changes to the Store listing page, where you provide the text and images that your customers will see when viewing your app’s listing in the Microsoft Store. With these changes you will see additional text to the right of sections within the Store listing page that help provide clarity on what you should enter in each field.  Some sections even have direct links to documentation.

Two major sections we’ve redesigned based on your feedback are the “Store logos” and “Additional art assets” sections. We now provide additional guidance to help you understand how each of these assets are used.

You’ll find additional info throughout the Store listing page to help you use fields effectively.
As always, we encourage you to use the Feedback link in the upper right corner of the Windows Dev Center dashboard to share your thoughts and suggestions. Your feedback helps us build the best capabilities and experiences possible. You can also use the Windows Developer Feedback User Voice site to share platform capability requests and ideas around improving the Windows developer platform.

Play your favorite music, movies, and more with iTunes: now available in Microsoft Store

Now you can download iTunes from Microsoft Store and easily play your favorite music, movies, and more—right from your Windows 10 PC. iTunes is also home to Apple Music, where you can listen ad-free to over 45 million songs and download your favorites to enjoy without using WiFi.

iTunes is free to download, and you can try Apple Music free for three months. There’s no commitment, and you can cancel anytime.

Play your favorite music, movies, and more with iTunes: now available in Microsoft Store
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Announcing new Microsoft Store Summer Camps to provide students with real-world digital skills

Microsoft Store locations will offer YouthSpark Summer Camp curriculums this year, all developed by education experts in the field and with input from our local store associates to provide students with tools that matter most and emphasize real-world relevance in a fun and interactive environment.  The first-ever philanthropy camp, Create A Difference In Your World, pairs technology with philanthropy, teaching students how to assemble an actionable plan to drive fundraising, volunteering and awareness for a humanitarian goal close to their hearts and community. In addition, students who attend Microsoft Store YouthSpark Summer Camps can program an expressive robot, make movies with 3D and Mixed Reality, and get an early grasp on coding with Minecraft.
Camps, which consist of either one, two or four two-hour sessions, begin in May and run through to the end of August. They are designed for students ages 8 and up, but parents, teachers and siblings are also welcomed to participate.
To join, register for summer camps today online or in person at your local Microsoft Store. To learn more, head over at the Education Blog or visit the Microsoft Store events page!

Announcing new Microsoft Store Summer Camps to provide students with real-world digital skills
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Private audience: A new way to test your apps and games in production

One of the consistent themes that the Dev Center Team hears from the Windows developer community is that first impressions are important. Before launching a new app or game, it’s important to validate that the experience is working perfectly in production. At the same time, many developers may have disclosure concerns and want to control the announcement timing of new products. We’ve heard your feedback that testing in production before launch is critical to gain confidence in your products’ quality, and that you’d like to be able to do this testing without having the product visible to anyone beyond the intended audience.
To address this feedback, we’ve added a private audience capability in Dev Center. This new option is available now to all developers and allows you to publish an app or game that will be visible only the people you specify. No one else will be able to see that the product exists in the Microsoft Store, even if they somehow have a direct link to the Microsoft Store listing. This lets you validate the experience with the audience of your choosing, while keeping the product hidden from everyone else until you are ready to make the it visible to the public.
How does it work?  
Private audience uses known user groups (the same type of groups as with package flighting), and membership of these groups can be managed directly in Dev Center, without requiring the product to be republished every time you add or remove someone from the group. Only people in the groups you define who are authenticated with a Microsoft account will be able to see the app in the Microsoft Store. Any reviews left in the Store by your group members will be visible in Dev Center, but won’t appear on your Store listing.
How do I use it?
You can select which of your known users groups to make your new app or game visible to in the Visibility section of the Pricing and availability page of your submission. Additional known users can be added to your groups at any time, without requiring a new submission to change the members of the audience.

After you publish to a private audience, you can make the app or game publicly visible whenever you’re ready. If you’d like the app or game to automatically transition from private audience to public audience at a specific time, without having to come back and create a new submission, you can specify a date when it should be made public. You can also create a new submission and change the Audience setting to Public audience at any time. Note that the private audience option is only available for new submissions – once a product has already been published to a public audience, you can’t switch it back to private audience.
Other tips to help test your app
Since the private audience option only affects who can get the product and see it in the Microsoft Store, you can use this option in conjunction with other features to help ensure that only quality experiences are delivered to your customers, particularly as you increase the size of the audience who can see your product. For example, while your app is visible only to your private audience, you can add package flights to deliver new builds to a subset of that audience, and use gradual rollout to slowly roll out new builds to each flight or to everyone who currently has your app. The investment you put into validating your build quality with your flight audiences will already be in place when the time comes to make the product visible to everyone.
If confidentiality is a concern, keep in mind that although private audience will restrict the app’s visibility to only the people you specify, you’ll want to clearly communicate to those people that you are trusting them not to disclose information about the app via sharing screenshots or mentioning it on social media. Also make sure that your services, including Xbox Live if you are using it, aren’t advertising the existence of the app.  And although reviews left in the Store are shown only in the Reviews report in Dev Center, feedback left via Feedback Hub will be visible to everyone, so make sure your testers get you their input in some other way.
You can read more about the new private audience capability in our documentation. As you use this feature, please let us know what you think by using by giving us feedback in Dev Center (via the icon near the top of each page). And please let us know what features you’d like next using the Windows Platform UserVoice for Dev Center. Your feedback helps us identify areas of future focus!

Eight ways to save during the Microsoft Store Spring Sale

Save $200 on Surface Pro i5 devices**

Spring means sunny days spent outdoors are ahead, so why not upgrade and save on Surface Pro i5 128GB and Pro i5 256GB. This ultra-light and versatile laptop has the power and performance that lets you to work and play from anywhere you want. Offer ends April 7.

Get 20% off the Surface Arc Mouse

If you’re interested in a new Surface Pro, then you want an equally sleek new Surface Arc Mouse at a great price. Available in burgundy, cobalt blue, and light gray, it’s the perfect partner for your Surface. This slim, light Bluetooth mouse snaps flat to easily fit in your bag or pocket and offers both horizontal and vertical scrolling. Offer ends April 9.

Save up to 50% on PC Games for Windows

Save on select popular Windows 10 games during Spring Sale. Many games including Forza Motorsport 7, Cuphead, ARK: Survival Evolved, and Gears of War 4 support Xbox Play Anywhere, where one purchase gets you the game on both Xbox One and Windows 10 with cross save capability (PC hardware requirements may vary for games on Windows 10).
Looking for something a little less intense but equally exciting? Check out our collection of free to play games for Windows with savings on in-game add-ons including Caesars Slots, Pirates & Pearls, The Tribez, Asphalt 8, and more. PC Game offers available online only and end April 2.

Save up to 75% on apps

Discover great deals on select apps for Windows 10 that will help you embrace your creative side and enable your creativity. Save money and enhance your photos with Polarr Pro, make your own music with Djay Pro, and make epic videos with Movie Edit Pro Plus Windows Store Edition. You can also save up to 50% on select apps for Xbox like Nitrado, Dolby Atmos, AirServer Xbox Edition, and more during Spring Sale. Apps offers available online only and end April 2.

Save up to $500 on select Windows 10 PCs***

Looking for a new PC? Save up to $500 this Spring when you purchase select Windows 10 PCs. Find deals on select versatile and powerful laptops, 2-in-1s, gaming PCs, and desktops from Acer, Alienware, ASUS, Dell, HP, Lenovo, MSI, Razer Blade, and more. There’s also deals on select keyboards, mice, headsets, and more. These deals end April 2.

Save up to $100 on Windows Mixed Reality Headsets****

Now is a great time to get select Windows Mixed Reality headsets with motion controllers from Acer, Dell, HP, and Lenovo.  Immerse yourself in a new reality that features a wide range of epic experiences. Select headsets with motion controllers start at $299 and offers are available through April 2.
You can also find deals on incredible select mixed reality content including games like Luna, Defend the Bits VR, and Arizona Sunshine as well as apps like The Blu: Season 1 and Hello Mars. Mixed reality games and apps offers are only available online and end April 2.

Save up to 80% on great ebooks

Spring is the perfect time to find a sunny spot and enjoy captivating ebooks like Verbal Judo and This is Just My Face, or discover new recipes in Barbecue Sauces, Rubs, and Marinades–Bastes, Butters & Glazes, Too.  Find deep discounts on over 100 great ebooks during our Spring Sale. Offers are for a limited time and end date varies by title.

Get up to 60% of hit movies and TV shows

Need a little down time to relax or a respite from Spring showers? Stay entertained and save up to 60% on hit movies including Blade Runner 2049, Planet of the Apes trilogy, and The Lego Ninjago Movie and binge worthy TV shows like The Flash, Preacher, and This is Us.  From new releases to movie bundles to TV season passes, you won’t want to miss these deals, available for both Windows and Xbox. Movies & TV offers available online only and end April 2.
Visit your local Microsoft Store or go online to to take advantage of these deals before Spring Sale ends on April 2.
* Offers valid March 27, 2018 to April 2, 2018 on select apps, games, books, movies & TV shows available through Microsoft Store. Offers and content varies by market and may change at any time.** Offer valid from 9:00 PM PST on March 17, 2018 to 11:59 PM PST on April 7, 2018, while supplies last. Available only in Microsoft retail and online store in the United States (including Puerto Rico). Offer valid only on select Surface Pro i5 device..*** Offer valid from March 27, 2018 to April 2​​​, 2018, while supplies last. Available only in Microsoft retail and online store in the United States (including Puerto Rico) and Canada. Offer valid only on select PCs..**** Offer valid from 9:00 PM PST on March 26, 2018 to 11:59 PM PST on April 2, 2018, while supplies last. Available only in Microsoft retail and online store in the United States (including Puerto Rico) and Canada. Offer valid only on select Microsoft Mixed Reality Headsets with Motion Controllers.Offers not valid on prior orders or purchases; cannot be transferred or otherwise redeemed for cash or promo code(s). May not be combinable with other offers. Refunds will take into account the discount. Price discount does not include taxes, shipping or other fees. Void where prohibited or restricted by law. Microsoft reserves the right to modify or discontinue offers at any time. Limit of 5 offers per customer. Other exclusions and limits may apply. See store associate for details for offers on select Surface Pro i5 devices, PC’s, and Microsoft Mixed Reality Headsets with Motion Controllers, which are available in retail stores.