Category Archives: Surface

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Surface Go available now, starting at $399 – Microsoft Devices Blog

Since we announced Surface Go last month, we’ve seen great interest and excitement for this new product. Many of you have shared your appreciation for a sleek, beautiful, go-anywhere device that gives you so much portability, versatility and productivity for $399. We’re thrilled to make Surface Go available for purchase today in the U.S. and Canada, and in additional markets later this month.
Surface Go marks an important inflection point in our Surface journey. From the first tablet that could replace your laptop that pioneered the 2:1 category, to laptops that rival desktops, desktops that transform your desk into a Studio, and Surface Hub, which can make any space a collaborative space, Surface has always been about empowering you to be more productive and creative.
And yet, a lot has changed since we shipped our first Surface – not only in how technology and device categories have advanced, but in how work and life have blended. We all have the same 24 hours, but the way we move through the day is different. There is less structure or expectation of the types of tasks and activities we accomplish throughout our day. We may fit in a workout or personal errand in the middle of the work day, and we are just as likely to be productive in a coffee shop, on an airplane, in an office, or from our couch at the end of our day.
Surface devices are great for work and are proven to save you more time vs using an Apple device. According to a study we commissioned from Prowess, people using Surface devices consistently perform tasks faster, more easily, and in fewer steps than those using Apple devices. When a 200-employee company uses Surface Pro instead of iPad Pro for teaming, they save more than 72 workdays per year. In a separate study, Forrester Consulting noted that when highly mobile workers use Microsoft 365 and a Surface Pro LTE device, they see 9 hours a week in productivity gains.
At Microsoft, as we consider the future of modern work and life, we envision a redefinition of personal productivity as something to encompass not just our job and daily tasks, but the steps we take to pursue our passions and our purpose. We’re thinking a lot about the role of technology in this new era of productivity and about our opportunity – and responsibility – to design products that empower us, not overwhelm us. We recently conducted some research that looks at our increasingly complex relationship with technology and the devices we carry every day. We found some interesting things:

People are conflicted about how devices fit into our daily lives. Nearly 80 percent of people in our research agree that technology empowers them to do more with their life, and 77 percent say their device enables them to be where they want to be, when they want to be there. This flexibility has been key in the workplace, where 75 percent say devices add flexibility in how they manage their job. This balance comes with a cost though. Almost 60 percent of respondents say their devices make them feel like they always need to be “on,” and 53 percent suggest their device forces them to split their attention. We can help by building features like Do Not Disturb in Outlook, which helps you protect your personal time and Focus Assist in Windows, to help you focus on what matters most.
People are increasingly frustrated by the limitations of their tablets. While there is no denying the appeal of the lightweight portability of the tablet form factor, people also reported higher feelings of frustration associated with an inability to be productive, as compared to laptops and smartphones. When choosing between their laptop, smartphone or tablet, tablets are reported to provide the least positive impact on people spending time on what they care about, and 65 percent of people would give up their tablet before other devices.
The laptop is still the go-to device associated with productivity. More than half of people associate productivity with laptops – and not just for work or school, but to pursue passions and hobbies. In fact, 74 percent of people claim that their laptop makes their life better overall and report that just having a laptop with you on vacation can give you peace of mind, with 64 percent of people saying they’re at ease when traveling with one.
This data reinforces the trend we have been seeing in the marketplace of 2:1 devices growing, while tablets continue to decline*.  It speaks to what we have been hearing loud and clear from you – you want your devices to enable you to feel empowered and productive throughout your increasingly complex and blended life. At only 1.15 pounds, Surface Go gives you the versatility and portability of a tablet, the performance of a laptop and the option of smartphone-like LTE connectivity**, all in a single, compact device. Surface Go empowers you to stay connected, pursue your passions and tackle your side projects without weighing you down or compromising on quality.
Surface Go is available at Microsoft Stores, Best Buy and other local retailers as well as our reseller partner network.
*Based on data from IDC**LTE model later this year
Updated August 2, 2018 7:03 am

Kick off the new school year with big savings – Windows Experience Blog

It’s that time of year, and whether you’re sending your baby to kindergarten or watching your recent graduate head off to college, a tech upgrade might be on your shopping list.  
If you’ve been too busy enjoying the final moments of summer to search for the latest tech offers, we’ve got you covered with a number of great deals for last minute shoppers this month. And while you’re at the Microsoft Store, check out the new Surface Go. It’s available now and for students on the move, it’s the perfect mix of portability and power.  
Here are just some of the great deals you can find this month at Microsoft Stores, online and other partner retailers! 

Best Buy is offering $100 off Acer’s Nitro 5 gaming notebook (regularly $749) while supplies last.

Get $75 off ASUS ZenBook 14 UX410UA, or $80 off ASUS VivoBook Flip 14-TP401CA  5-18 at, and ( only). 

Save $279 on the smallest 13.3-inch laptop, the Dell XPS 13, or save $249 on the 15-inch Inspiron 15 5000 on through Aug. 30. (U.S. only)  

Through Sept. 19, when you buy Lenovo’s Yoga 730 13’’ or the Thinkpad X1 Carbon 6th Gen on, you’ll also get three-year onsite service and accidental damage protection, Microsoft Office Home and Student and a $100 Southwest Airlines travel voucher! (U.S. and Canada).  
Get $100 off a Samsung Notebook 9 Pen through Aug. 25 on (U.S. only).

MSI is running a student special through Aug. 12 at Best Buy and on great laptops for work and play with $100 off the GL72M and $150 off the GS63 Stealth. (U.S. with other deals available worldwide). 

Take advantage of the Microsoft Store’s great Back to School savings and save up to 10 percent on select Surface, PCs, and accessories. Parents and students can save up to $500 on select PCs and $360 on a Surface Pro i5 128GB bundle. Through Thursday, Aug. 4, save up to $300 on Surface Laptop i5 256GB/8G and up to $300 on other select Surface Laptops. 
Of course, there’s no better deal than FREE, so be sure to check out Microsoft’s many free workshops to help learners of all abilities. This fall, parents can visit the for STEM Saturdays, Literacy Workshops and Productivity Hack Sessions. And teachers can tune in this Saturday for our free Back to School Live teacher training session to get inspiration and tech tips to make the most of Microsoft technology in their classrooms this year.  

Meet Surface Go, starting at $399 MSRP, it’s the smallest and most affordable Surface yet – Microsoft Devices Blog

Today, Microsoft announces Surface Go: the most portable and affordable Surface product yet.

Many of us play different roles throughout the day, moving from work or school to home and everywhere in between. Our team designs every Surface to adapt to that dynamic lifestyle, to strike a balance between performance and versatility, form and function. Our products don’t do just one thing because people don’t do just one thing.
We pioneered categories like the 2:1 to provide the mobility of a tablet with the performance of a laptop, inspiring new ways of creating. As you pursue your passions, connect with friends and family, and work with your team, the products you’re able to take on the go with you are the ones that can keep up with the huge range of things you want to accomplish. This is true whether you’re a parent and a product-maker like me or a student and amateur photographer like my daughter.
That’s the idea behind the design of Surface Go – our smallest, lightest, and most affordable Surface yet. When we designed this device, we had to ask ourselves what people want and need from a 10” Surface. The answers seem obvious – lightweight, productive, and accessible to more people. I’m pumped to introduce you to Surface Go, because it’s all those things, and so much more.

The power and connectivity in a device this small gives you the style and productivity Surface is known for in a more convenient package. At just 1.15 pounds and 8.3 mm thin, Surface Go packs portable performance into a 10” device. Starting at $399 MSRP, it represents a new entry point for the Surface family, while keeping the premium qualities that have come to define it.
Surface Go offers a stunning, custom-built high-resolution PixelSense Display that supports Surface Pen with 4096 levels of pressure sensitivity, low pen parallax, low latency, and precision for accurate note taking, drawing and computer-aided design. The custom calibrated 3:2 display is soft on your eyes while you’re working and vibrantly high-contrast when you want to watch videos, create art, or edit photos.
In portrait mode, the screen was designed to render the page to the scale of most school textbooks, and in landscape mode, it can render pages side by side as if you were holding a paperback book in hand. At the approximate size of a composition notebook, writing on the screen feels natural and intuitive.
Since my two youngest daughters have started using Surface Go, I see them watching movies, reading, and drawing on it every day. It’s the perfect device for them. And for me, whether I’m at home, in the office, or on a plane, putting my Surface Pen on the screen and letting my thoughts flow is a necessary step in my creative process. It’s how I work. It’s so easy to carry Surface Go with me so I can capture those moments, instantly.

Surface Go is small and mighty, giving you the performance you need to be productive. A device powered by the 7th Generation Intel Pentium Gold Processor 4415Y, in a fanless design, offering up to nine hours of battery. Our team worked closely with Intel to optimize power, performance, and battery for the most critical tasks people perform every day.
Being able to run Office apps on this device with its portability is one of the things that was critical to the experience we had in mind when we designed Surface Go – the productivity of having the apps you use for work and school with the flexibility to relax and read or watch a show on Netflix or Hulu.
Our new Surface Go Signature Type Cover is custom-made for Surface Go integrating design features that give the user the best typing experience possible, with ergonomic key pitch and exceptional key travel. It also has high precision tuning and Windows Precision Trackpad that supports five-point multi-finger gestures, and you can connect the new Surface Mobile Mouse to work the way that you want.
A built-in kickstand with full friction hinge that extends to 165 degrees helps you stay in your flow from tablet to studio mode, and a Windows Hello camera allows for familiar, quick, and secure sign-in using face recognition.
Surface Go also has the ports you need, including Surface Connect for charging and docking; USB-C 3.1 for data, video, and charging; a headphone jack; and a MicroSD card reader for storage expansion. All designed to help you be more productive whether you’re studying in a library, working on a plane, or sharing your content in a boardroom on a 4K monitor.

Surface Go with Wi-Fi will be available for pre-order tomorrow, July 10 in select countries*, with products beginning to hit shelves on August 2. We’re also happy to share that an LTE model will be arriving later this year.
For a family at home or on the move, an expert on the front line of a business interacting with customers, or a school that wants to provide its students with the most versatile tools for learning, this device offers a premium experience with incredible value.
Wherever the day takes you, and whatever unique tasks await you along the way, Surface Go moves with you.

Meet Surface Go, starting at $399 MSRP, it’s the smallest and most affordable Surface yet
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*Availability:Surface Go will be available for pre-order beginning on July 10 in the following markets, US, Canada, Australia, New Zealand, UK, Ireland, France, Germany, Austria, Belgium, Luxembourg, Netherlands, Switzerland, Denmark, Finland, Norway, Sweden, Poland, Italy, Portugal, and Spain.
In the coming weeks, Surface Go will be available for pre-order in Japan, Singapore, Korea, Taiwan, Malaysia, Thailand, Hong Kong, and in China with more markets to follow.
** To learn more join us on our Facebook page at 6AM PT on July 10. 
Updated July 9, 2018 6:20 pm

Meet Surface Hub 2

A new culture of work is emerging. One where unlocking the power of the team has never been more important. I see it with our team daily. People coming together, creating together. Making products stronger through collaboration, whether they’re in the same room or separated by thousands of miles.

Today’s most effective businesses have a team-based, collaborative culture and place an emphasis on enabling creativity and productivity. In fact, companies that promote collaborative working are five times as likely to be high-performing.
It’s not just that how we work is changing, it’s that where we work is changing too. The environment around us is shifting – towards open offices, huddle rooms, and team work spaces – in fact, in three years, half the global workforce will be mobile. It’s an exciting time to be in the devices business, because the creation of new form factors and software experiences will not only lead us to work in new ways, but also in new spaces designed for collaboration.
There is a need for a device built for teams and designed for these new environments. To help people collaborate whether they are in the office, at home, or travelling the world. To move beyond just passing along information, to a world where they are collaborating real-time, in an efficient, and intuitive way.
Today, I’m excited to introduce that device, the next generation – Surface Hub 2.

Unlock the power of the team
Surface Hub 2 was designed from the ground up to be used by teams – to get people out of their seats, to connect and ideate, regardless of location. The new Surface Hub 2 is sleeker, more agile and more affordable to fit any workspace or work style. The gorgeous 4K+ 50.5” multi-touch display creates an inviting canvas to co-create, harnessing the power of Microsoft Teams, Microsoft Whiteboard, Office 365, Windows 10 and the intelligent cloud. The 4K cameras that rotate with the device, integrated speakers and far field mic arrays allow everyone in the meeting to feel as if they are right in the room with the rest of the group, while our standard Surface 3×2 aspect ratio means everyone has more usable space to create and collaborate.
Perfect for any space
Surface Hub 2 scales and adapts to your space through tiling up to 4 screens together in portrait or landscape view.  Dynamic rotation allows you to use the best orientation for your content to help people work in the way that best suits them and the people they are collaborating with. It is also significantly easier to move around your workspaces than its predecessor. We’ve teamed up with workplace expert Steelcase to create a system of rolling stands and easy-to-use mounts to help Surface Hub 2 customers be truly mobile, gain a new perspective and capture their ideas wherever they do their best work.

The magic of tiling
Tiling is one of my favorite features on Surface Hub 2. Seeing four of the beautiful Surface Hub 2s lined up together has undeniable visual effect and will have a profound impact on what groups can accomplish together, allowing users to display multiple pieces of content side-by-side. Imagine how much your team could get done being able to work simultaneously across Microsoft Whiteboard, PowerBI, PowerPoint, and a full view video call.

Move beyond meetings, to real-time teamwork
We’re passionate about creating experiences that allow the technology to fade into the background, so people and teams can be as productive and creative as possible. The original Surface Hub advanced this mission, making it possible to join a meeting or open a whiteboard with one touch. Now Surface Hub 2 takes it even further with multi-user sign in.
This feature is a truly magical experience. Using multi-user sign in, multiple people can authenticate in the same Surface Hub 2 workspace, allowing them to simultaneously access their documents and ideas, merging them with the ideas of their teammates – and making collaboration as natural as meeting at a whiteboard.

The future of collaboration is coming
We started on the journey of empowering teams with the original Surface Hub and the value it provides has resonated with businesses worldwide. We’ve sold to more than 5000 customers across 25 markets. Over half of Fortune 100 companies have purchased Surface Hubs to improve team’s efficiency and how they collaborate – breaking down barriers and creating real business value. We believe our customers will love Surface Hub 2 even more.
In 2018 we will begin to test Surface Hub 2 with select commercial customers. It will be available for purchase in 2019. For additional information on Surface Hub 2 please visit:
We’ll share more soon.

Meet Surface Hub 2
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Here’s how Burton Snowboards is creating products for riders around the globe

Chris working through the design process on a Surface Studio.
Burton has been synonymous with the sport of snowboarding for decades. Since the company’s founding, Snowboarding has grown and evolved, even becoming an Olympic sport in 1998. Burton has been a key piece of the sport’s growth and transformation at every step. As the company looks ahead to emerging trends in the sport and charts its own transformation, we sat with Burton’s head of product, Chris Cunningham, to hear about how they create new products for riders around the globe and how Surface is coming into the process.
Chris Cunningham, Head of Product for Burton
Tell us about yourself. What do you do? How did this kind of work find you? What keeps you coming back every day?
My name is Chris Cunningham, and I am the Senior Vice President of Global Product here at Burton Snowboards.
For some background… I was born and raised in the midwest (Indiana) and discovered snowboarding back in ‘91 when I was in seventh grade.  I fell in love with the sport and have been snowboarding ever since.  I come from an artistic family/background and tend to think like an engineer, but ultimately ended up going to business school (all due to proximity to the local ski hill).
I joined Burton after graduating from Indiana University in 2000 and started in customer service with the goal to eventually work my way into the product department.  By 2002, I landed my first ‘product’ job as an Assistant Product Manager of Bindings.  From there I ascended the ranks of Product Manager, Category Manager, Director, Vice President, etc.  Today, I oversee the entire Product Division for Burton that includes all categories and teams that are responsible for developing Burton’s product lines – from R&D through validation and production.
What keeps me and many others coming back each and every day is the continuous pursuit to make better product.  You’re only as good as your last product line, and there is always the next revision, innovation, or leap forward around the corner.  Having the opportunity to constantly work on products you love and use, and then obsess about how to make them better, then actually making it happen is my dream job. Burton is also just an amazing place to work…great people, vibe, etc.
Burton is a leader in the industry, building both apparel and equipment for athletes and riders. In your opinion, what drives the company’s success?
I think this is best answered by ‘The Burton Stance’ (image below).  Put simply; we are a passionate group of riders that focus on what is best for riders.  When you put the user at your focal point (this can be a pro snowboarder, average snowboarder, or even a beginner) the rest will follow.  We are in it for the snowboarding, and I think that gives us an advantage.
“The Burton Stance”
Where do you get your creative inspiration?
Inspiration can come in many forms. Our creative teams pull from anything and everything that might provoke their interest.  This can range from art, music, industrial design, architecture, furniture, fashion, etc. Creativity extends through the technical fundamentals of a product to the graphics. More than most outdoor gear, a snowboard presents a canvas for some amazing graphics design.
We use both trend (WGSN) and consulting (Camp High Collective) services to help pull ourselves out of our comfort zone. We also simply work with a lot of talented and creative individuals that like to push themselves creatively.  Sometimes getting inspiration can simply come from turning to your colleague, seeing what they are working on, and it sparks the next idea for your own category. Last, but not least, we pull inspiration from our professional team of riders.  These individuals are at the forefront of what is happening in the world of snowboarding; simply listening to their interest, ideas, and needs, can quickly inspire our design teams.
What has your creative approach been? Tell us about your creative workflow; going from idea to product historically.
The workflow can vary from category to category, but the overall process isn’t too different between Hardgoods (products like snowboards, bindings, boots) and Softgoods (outerwear, accessories, backpacks).  We like to kick off the season with what we call a ‘seasonal lens’ that helps us frame both our creative and business intents for the season.  This lays down the foundation we work from.
From there, new products and designs are briefed-in from our line planners to our Creative and Design teams.  Ideas and concepts are then sketched and comped and the iterative process between designers, merchandising, engineering, etc. begins.  We have a general stage gate process we move the work through until we get to a final design or proof of concept.  From there, our proto and development teams come into the picture and start to turn concepts into actual prototypes we can touch and feel, and eventually validate through lab and on-snow testing.  After a few more rounds, we eventually get to a final design and specification we feel confident can move into manufacturing/commercialization.
Obviously, the complexity of the product or project can vary the timing of this process from just a few months to multiple years.
Chris Cunningham and Chris Doyle in Burton’s prototype lab.
What excites you most about adding Surface devices into this process? What do you feel these products will allow your team to do that was either difficult or impractical previously?
We love to add new tools into our toolbox, and both the Surface Pros and Studios have been welcomed additions.  The Surface Pro are such powerful little machines.  While at my desk, it’s an extremely powerful and capable PC.  When up and walking about the office, it becomes a useful tablet helpful in capturing notes, sharing ideas, presenting plans, etc.  Our engineering and ID teams are using Surface Studios to explore new ways to work in 3D design.  In many cases, the mouse is becoming obsolete, and I even had one design engineer suggest she might ‘ditch her keyboard altogether’ and just work from the screen.
In either case, I think what Surface allows for a more immersive experience into the work on screen.  It’s no longer point, click, type.  It all about zoom, flip, scale, rotate, shade, draw, etc.
Chris and his team in a creative meeting where ideas are sketched.
How has the sport changed during your tenure? With this in mind, how you approach reinventing and innovating something as well-known and well-loved as the snowboard?
Since joining Burton, the sport has only continued to evolve, and on so many fronts. Riders continue to progress to levels once thought never possible and with that, the expectations of the product progress as well. That is always a welcomed challenge for our teams. What’s less obvious is that over time the products we make for beginner riders and kids have made the sport far more accessible to anyone who wants to learn, and from a product perspective, that’s exciting too.  Just the fundamentals of making product lighter, stronger, faster, can keep us coming back to the table ready to reinvent and innovate.  As stated above, you’re only as good as your last product line, so the question of ‘how can we make it even better?’ always exists.

Microsoft celebrates the fifth anniversary of Surface Pro

Over the last month, I’ve spent a lot of time with the team reflecting on the last five years since we launched Surface Pro and it made me realize that while much has changed, many things have stayed the same. In hindsight, it’s clear that Surface Pro created the foundation for who we are today – our team culture, our dedication to our customers, our obsession with every detail, and our desire to innovate. I’m incredibly grateful for everything these five years have brought, and I’m looking forward to continuing this journey.

When we launched the very first Surface Pro five years ago, there was a snowstorm in New York. We’d planned to have our launch at a Best Buy in Manhattan, but the weather had other ideas. This was the second time weather had driven us out of New York, as during the Surface RT launch the previous fall, a hurricane hit within hours of our event and we had to flee from the city in a rush.
As the storm built, I remember sitting in a conference room trying to figure out what we should do. The streets of New York were virtually empty, and if we decided to keep the Surface Pro launch there it was unlikely that anyone would be able to attend, so we came together across the company and in a matter of hours we had a new plan. The Microsoft Stores Team said we had just opened a store in Las Vegas at the Fashion Show Mall. They had a stage, it was a climate unlikely to be hit with either a snowstorm or a hurricane, and they had customers excited about the product launch. Within 24 hours we had set up an impromptu launch. We got a crew, we flew in the dancers from the Surface Pro commercial to perform, and we shared our new product with pride and some questionable fashion statements on my part.
I love this story, not only because it holds many happy memories of the launch of a product that changed our lives forever, but also because it speaks to the relentlessness of the team who first created Surface Pro and the culture of resourcefulness and determination that still exists across the team today.
The idea behind Surface Pro
We wanted to challenge the concept that people should have to choose between the portability and convenience of a tablet and the power and productivity of a PC.
We started with simple goals that we knew had to be executed perfectly – a kickstand (at 22 degrees), a clip in keyboard, a pen, and a powerful processor. From there we became obsessed with every detail, listening to and learning from our customers to ensure we were delivering a device capable of versatility and precision, creativity and productivity, and security and simplicity.
Panos Panay poses for a group photo following a breakfast with students attending a Microsoft event in May, 2017
When we first launched it was rare to spot a student, a work traveler, or an artist out in public with a Surface Pro, each time we saw one we would snap a picture, talk to the customer and find out what they loved about the device. Now five years on, we scarcely go a day without seeing one, from the dad who uses his Surface Pro as his work machine during the day and to track his son’s golf scores on the course, to the two women studying in a coffee shop in Korea, to the surgeon checking records at his patient’s bedside, we never tire of hearing the stories of our customers.
Today, we feel both fortunate and proud that this vision of Surface has become a reality with people using Surface Pro every day and loving the experience.
The ultimate laptop
Since the first Surface Pro launched we’ve seen the PC category evolve, with new growth segments (when we entered the market in 2013 the premium 2-1 category saw 4x growth and we have continued to see significant growth every year since**), and a set of new experiences and interactions, allowing millions of people to type, write, touch, and create in new ways.

With each generation and each new product, this team has continued to evolve and innovate, expanding on our original vision to grow with what our customers want and need. Products are a reflection of the people that make them and the people that use them. In the last five years, Surface has become known for thin, light, powerful devices, with insane battery power and they’re only going to get better from here.
But one of the things the team takes the most pride in is seeing how Surface has impacted people’s lives:
Leann Emmert, a movie location scout, uses her Surface to envision a setting for Pacific Rim Uprising’s most awe-inspiring scenes, and view a mixed reality rendering of what that scene will look like upon completion.
Soon Flynn, a student managing the rigors of his D. program and challenges of autism.
Kayas Cultural College, connecting residents of this remote community to educational resources.
If you haven’t tried Surface yet, I can assure you there has never been a better time. Beginning on February 17th and lasting throughout President’s Day weekend, we’re offering $200 off the price of Surface Pro at Microsoft Stores and select retailers like Best Buy.

Microsoft celebrates the fifth anniversary of Surface Pro
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*Offer valid from 12:00 AM PST on February 17, 2018 to 11:59 PM PST on February 19, 2018, while supplies last. Offer valid only on select Surface Pro device. Excludes Surface Pro LTE devices. Not valid on prior orders or purchases; cannot be transferred or otherwise redeemed for cash or promo code(s). May not be combinable with other offers. Refunds will take into account the discount. Price discount does not include taxes, shipping or other fees. Void where prohibited or restricted by law. Microsoft reserves the right to modify or discontinue offers at any time. Limit of 1 offer per customer. Other exclusions and limits may apply. Offer available at participating retailers and Microsoft online store in the United States (including Puerto Rico).
**IDC data. 2-1 is a detachable tablet plus convertible Notebook. “Premium” is categorized as $800+

More employees say they would choose Surface

We have seen that people feel more productive, creative and valued when they are given a Surface as their work device and now a recent report from Carolina Milanesi of Creative Strategies signals an increase in the number of consumers who want to use Surface at work.

Creative Strategies asked a panel of 1300 US consumers about their preferences for how they use their PCs for both personal and professional scenarios. Responses showed Surface is winning over early tech adopters and continuing to challenge Apple within the broader survey set.  People cited Surface’s ability to bridge both creativity and productivity and their professional and personal lives as key reasons they chose Surface.
Here are a few key insights to take away from Carolina’s (@caro_milanesi) report:
People want the device that does it all.
People increasingly expect flexible work conditions, including when, where and on what device they work. This has resulted in people buying and using multiple devices for different purposes and parts of their lives. But they still want one device that can span both work and personal life.
According to Creative Strategies:
72% of people who use Surface at work want to use it all the time, at work and for personal use. (+7pts versus Apple MacBook).
When considering replacing their laptop with a 2in1 device, early mainstream users significantly choose Surface Pro (+11pts) over Apple iPad Pro.
Company-issued devices play a pivotal role in attracting and retaining talent.
Investing in the right technology and devices is critical for companies of all sizes to recruit and retain top talent.
According to Creative Strategies:
91% of employees surveyed believe that technology choices reflect on the company.
Millennials and early tech adopters are 3x more likely to decline a job offer if there is no choice of computing device
77% of people who use Surface for work are proud to be seen with it (+15% over Apple)
Overall, employees who receive a Surface device feel more cared about than those that receive Apple Notebooks. (+8pts)
The take away: if you as a business leader provide a Surface to your employees, not only will they love working on it, but the fact that you provided them with a Surface will help endear them to the company. They will love the fact that you invested in them. There is a sense of pride that comes from owning a Surface. 
Creativity is important to people, but not at the expense of being productive.
Employees want to be creative without sacrificing productivity. With Surface, employees get the creativity that Apple promises *and* the productivity they expect from Microsoft, all in one device.
According to Creative Strategies:
Users perceive Apple Notebooks and Surface devices to be on par when empowering creativity.
The Surface brand is perceived to empower users to be more productive relative to Apple Notebooks. (+8pts)
Both early tech adopters (+11pts) and early mainstream audiences (+21pts) believe Surface empowers you to be most productive compared to Apple
Investing in Surface makes the most of your Microsoft investments.
It is critical for software and services to live across devices. The next generation of talent is used to working from the cloud, seamlessly sharing information across borders.
According to Creative Strategies:
People who perceive the Surface as the leading notebook brand over Apple do so because they see it as the best implementation of Windows and Office
Employees who use Apple for work feel strongly that Surface devices have the best implementation of Windows 10
But quite possibly my favorite part of the report is this:
“There is also no doubt that in consumer’s minds the only brand able to compete with Apple is Microsoft Surface.”

I encourage you to read more of Carolina’s report here, or visit to learn more about how you can deploy Surfaces in your organization.
– Julia

Super Bowl LII brings the culmination of “Create Change”

Congratulations to the Super Bowl Champion Philadelphia Eagles!

Each year, the Super Bowl offers a unique opportunity for Microsoft to highlight the season-long work that comes from our partnership with the NFL. We were proud to see the players, coaches, and officials using Microsoft Surface at pivotal moments during Sunday’s game. Super Bowl LII was an amazing game, but it is something that happened earlier in the week at our Microsoft Store at the Mall of America in Minneapolis that we’re most proud of.
Earlier this season, we launched the Create Change campaign with five NFL stars with the goal of supporting the philanthropic work they do off the field.

By partnering with these players and their foundations in providing both resources and awareness, we hope to make an impact on the lives of those in need and to use technology to create change in communities that need it most. Through a series of digital videos, social campaigns, and via integration with Microsoft Rewards, we told the stories of these special players and their work with Microsoft in strengthening their causes. In addition, fans were encouraged to share how they are creating change in their local communities on social media. Each player then selected his favorite Create Change story and presented that fan with a trip to Super Bowl LII in Minneapolis. And as part of a special Super Bowl LII edition of the campaign last week, we added Minneapolis native Larry Fitzgerald, highlighting the work he’s done in the local school district in helping close the digital divide. Whether on the field, in the classroom, or at the hospital, these players have demonstrated how Microsoft Surface can play an invaluable resource for changing lives and we are proud to have partnered with them on their missions.
Thank you, Larry Fitzgerald, Von Miller, Russell Wilson, Richard Sherman, Greg Olsen, and Martellus Bennett for the amazing and inspiring work you do off the field.
NFL players Larry Fitzgerald, Greg Olsen, Von Miller, and Russell Wilson pose with their custom designed helmets as part of Microsoft’s Create Change program at the Microsoft Store at Mall of America on Thursday, Feb. 1, 2018 in Minneapolis. (Doug Benc/AP Images for Microsoft)
This past week saw the culmination of the Create Change campaign at the world’s biggest sporting event, the Super Bowl. Four of the Create Change players (Larry Fitzgerald, Greg Olsen, Von Miller, and Russell Wilson) were joined by NFL legend Tony Gonzalez at a panel event at the Microsoft Store in the Mall of America.
In front of hundreds of fans, media, foundations, school children, and local civic leaders, the players talked about the positive role Microsoft technology has on the charity work they do off the field and gave inspiring words about how to best use the platforms available to you to empower others and create change. On display were the custom helmets for each player’s charity. As part of the event, Microsoft donated to Larry’s charity, the First Down Fund, which will go towards providing a Surface computer lab to the Hiawatha school in Minneapolis, five minutes from Larry’s childhood home.
To learn more about the Create Change campaign, please visit

Super Bowl LII brings the culmination of “Create Change”
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Surface and SOLIDWORKS: Helping Ringbrothers reimagine classic cars

Surface builds devices that empower people to be more productive and create without limits. Removing limitations is especially important for engineers, architects and designers – who depend on powerful hardware and software to streamline their workflow and bring their creations to life. This week at SOLIDWORKS World, the Surface team is on the ground with thousands of power users to showcase the Surface family of devices and learn more about how SOLIDWORKS is advancing the future of 3D Design.
One of the best aspects of my role on the Surface team is getting the opportunity to see first-hand how our devices are used to build awesome, innovative products that people love. That’s why I’m excited to see one of our users – Ringbrothers – here at SOLIDWORKS World and watch as they wow the audience with the story behind their 1972 AMC Javelin. The Javelin, unveiled at SEMA Show 2017, is a true work of art that the Ringbrothers team imagined, designed and built with the help of Surface and SOLIDWORKS.

I had the chance to sit down with Ringbrothers Product Development Specialist Matt Moseman to learn more about the Javelin, his work at Ringbrothers and how technology is changing the way engineers and designers work.
Tell me about Ringbrothers and your role on the team.
Ringbrothers is an automotive restoration company in Spring Green, Wisconsin specializing in customized auto parts and restoration of classic vehicles. I work with an incredible 15-person team to design, prototype, and manufacture products and unique pieces of automotive jewelry. Someone will bring in a vehicle from the 70s and our goal is to maintain that heritage while bringing modern technology and materials to it.

What’s your design process and ethos (i.e. – how do you work)? What did your process look like previously?
I use Surface for everything – from reading e-mails to making revisions on renderings in SOLIDWORKS. In the past, we took a vision from a napkin to paper then tried to recreate it on a device. Surface enhances our creativity and helps us collaborate better as a team.
We can offer our teammates and clients a more hands-on experience while creating and interacting with the device, providing tweaks and suggestions in real-time.
At the end of the day, it’s really about how the team culture and environment contributes to our collective design process. Everyone plays a role in the creation of these vehicles, whether we’re creating the parts and bolting wheels on the cars to changing oil. We don’t believe in titles or barriers between teams. Having everyone work elbow-to-elbow streamlines the process from design to manufacturing and breaks the communication barrier, shortening the time to market.

How did implementing Surface change your workflow?
With Surface, we’re able to be more productive. There’s a level of flow that we didn’t have before.
Being able to use the large-scale format on Surface Studio and then go home and sketch a drawing on my Surface Book 2 at the kitchen table – it’s a game changer. Our previous machines just didn’t have enough power. SOLIDWORKS helps take this vision and makes it 3D. It almost brings the products to life before they’ve even come out of the printer.
We also started using Surface Dial, Surface Precision Mouse and Surface Pen with the Surface devices. They provide a more natural way to interact with the devices and we like being able to bring together physical tools we can hold in our hand with the power and flexibility of digital tools.
What’s the story behind the Javelin? What value did Surface bring as you and the team built it from concept to creation?
Prestone asked us to build a car to commemorate its 90th anniversary and unveil it at SEMA 2017. They wanted a vehicle that aligns with their brand and culture – a classic that embodies the rich American history and automotive innovation. The 1972 AMC Javelin was the perfect fit. We built the Javelin in less than 10 months and it was the first vehicle we went completely digital on with Surface.
As we redesigned and rebuilt the Javelin, we were also able to create aftermarket parts, such as the interior door handles. This enabled first-time-right machining and let us test out new products.
The entire process was made more efficient with the release of SOLIDWORKS 2018 and the functionality offered by Surface.
We worked with Gary Ragle, an incredible auto designer, to generate the renderings and leveraged SOLIDWORKS on Surface devices to design prototype parts that are 3D printed. Given the short runway to SEMA, every area we could save time was crucial. Everything we do is power intensive and Surface Studio and Surface Book 2 easily handled these tasks and allowed us to maintain our workflow, stay in the zone, and ultimately create higher quality products.
For engineers like Matt, we understand why it’s so important for them to have the best tools available to get the job done. That’s what makes our work with companies like Dassault Systemès is so valuable. Thank you to the SOLIDWORKS team and Ringbrothers for a great partnership and time here in Los Angeles. We are excited to see what else the talented SOLIDWORKS community creates on Surface!

Surface Book 2 coming to all Surface markets

Surface Book 2 is the most powerful Surface we’ve ever built, and customers love that they can run their most demanding applications from anywhere. For those of you who have been waiting for Surface Book 2 to come to your market, the wait is over. Surface Book 2 is coming to all current Surface markets in both 13” and 15” sizes, and pre-order for Surface Book 2 15” begins today in 17 markets.
Surface Book 2 is a portable powerhouse with up to 17 hours of battery life. Since the product first launched in November, we have been hearing from customers and fans about what sets Surface Book 2 apart. They love that it delivers the processing and graphics power required to run demanding applications, but gives them the freedom to work away from their offices when projects demand or inspiration strikes. Featuring the latest 8th Generation Intel Core Processors and NVIDIA GeForce GTX 1050 and 1060 discrete graphics, it runs the high-performance applications customers rely on, the PC games people love, and Windows Mixed Reality experiences. Surface Book 2 also supports Surface Pen with tilt and 4096 levels of pressure sensitivity for amazing inking as well as Surface Dial on-screen. Like its predecessor, Surface Book 2 can instantly transform from a laptop to a digital canvas to a sleek tablet, unleashing your creativity.

Today, we’re excited to bring the power of versatility of Surface Book 2 to more people around the world. Pre-orders for Surface Book 2 15” will begin today in Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Luxembourg, the Netherlands, New Zealand, Norway, Poland, Sweden, Switzerland, and the United Kingdom.
Later, beginning in February and continuing through March and April, Surface Book 2 13” and 15” will roll out to Bahrain, China, Hong Kong, India, Italy, Korea, Kuwait, Malaysia, Oman, Portugal, Qatar, Saudi Arabia, Singapore, Spain, Taiwan, Thailand and the United Arab Emirates. Check with Microsoft Stores, local retail or your commercial reseller partners for details on availability in your market.

Surface Book 2 coming to all Surface markets
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*Note: Surface Book 2 13” is already available in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Japan, Luxembourg, the Netherlands, New Zealand, Norway, Poland, Sweden, Switzerland, Taiwan, the United Kingdom and the United States.