Tag Archives: Adobe

Adobe acquisition of Marketo could shake up industry

The potential Adobe acquisition of Marketo could unsettle the customer experience software market and give Adobe, which is mainly known for its B2C products, a substantial network of B2B customers from Marketo.

Adobe is in negotiations to acquire marketing automation company Marketo, according to reports.

“It’s a trend that B2B customers are trying to become more consumer-based organizations,” said Sheryl Kingstone, research director for 451 Research. “Marketo is maybe throwing in the towel in being a lead marketing vendor on its own.”

But, reportedly, talks between Adobe and Marketo’s holding company may not lead to a deal.

Ray Wang, founder of Constellation Research, said leaks could be coming from Vista Equity Partners Management, which bought Marketo in 2016 and took the company private, in the hopes of adding another bidder to the race to acquire Marketo.

“If people think Adobe would buy Marketo, maybe it would get SAP to think about it,” Wang said. “The question is, who needs marketing automation or email marketing? And when you think about the better fit at this moment, it’s SAP.”

When reached for comment, Adobe declined, adding that it does not comment on acquisition rumors or speculation.

Adobe expanding to B2B

Marketo said it had roughly 4,600 customers when it was acquired by Vista Equity. It’s unclear whether Adobe and Marketo have much overlap between customer bases, but there could be product overlap between the software vendors.

Marketo is maybe throwing in the towel in being a lead marketing vendor on its own.
Sheryl Kingstoneresearch director, 451 Research

Adobe has its Marketing Cloud system, and both vendors offer basic martech features, like lead scoring, lead segmentation, web tracking, SMS marketing, personalized web content and predictive analytics. But an Adobe acquisition of Marketo would allow Adobe to expand into a wider B2B market, while allowing Marketo to offer its users the ability to market more like a B2C vendor using Adobe’s expertise.

“It’s a huge benefit for Marketo when you look at Adobe,” Kingstone said.

“Marketo has struggled in a B2B sense when its customers try to implement an ABM [account-based marketing] strategy,” she said.

Despite any potential overlap with its own products’ marketing capabilities, Adobe could find the chance to break into a pool of nearly 5,000 B2B customers compelling.

“There’s a lot of value in Marketo, and Adobe has been gun shy about entering B2B,” Wang said.

Adobe’s alliance

If the Adobe acquisition reports turn out to be accurate, it would amplify what has already been a busy year for the vendor. In May, Adobe acquired commerce platform Magento for a reported $1.7 billion.

A Reuters report about the Adobe acquisition of Marketo said likely prices will well exceed the $1.8 billion that Vista paid for Marketo when it took Marketo private.

Over the past few years, industry-leading companies in the CRM and customer experience spaces have sought to build alliances with other vendors.

Adobe and Microsoft have built a substantial partnership and have even gone to market together with products, while Salesforce and Google unveiled their partnership and product integrations last year at Salesforce’s annual Dreamforce conference.

Marketo has been one of the few major martech vendors without an alliance. Combining its technologies with Adobe’s creative suite and potentially Microsoft’s B2B breadth could make a significant imprint on the industry.

“If this is real, then it means Adobe has gotten serious about B2B,” Wang said.

Editor’s note: TechTarget offers ABM and project intelligence data and tools services.

Updates to Adobe Document Cloud bring integrated PDF services to Office 365 – Microsoft 365 Blog

Last September, we expanded our strategic partnership with Adobe to focus on integrations between Adobe Sign and Office 365 products such as Microsoft Teams, SharePoint, Outlook, and more.

We’ve seen our customers make great use of the combination. For example, the State of Hawaii saved a significant amount of employee time while also improving document status versus paper-based processes—providing a double win over previous paper-based processes.

Building on this success, today the Adobe Document Cloud team announced new capabilities that deepen the integration with Office 365 and can save you and your team time. PDF services integrations provide new fidelity when working with PDF documents as part of Office 365. Once integrated by your administrator, PDF services provide rich previews of PDF documents right within OneDrive and your SharePoint sites.

A screenshot displays a non-disclosure agreement in the Adobe Document Cloud.

In addition to many reporting, sharing, and collaboration scenarios, PDF files are frequently used to create final or archived versions of content spanning across many different files. With PDF services and the newly introduced Combine Files by Adobe functionality, you can select several files and pull into one PDF with just a couple of clicks within SharePoint document libraries.

A screenshot displays a launch team group in SharePoint.

PDF services are now available in the ribbon for online versions of Word, Excel, and PowerPoint—making the creation of high-quality, full fidelity PDFs from these applications even easier.

PDF servicesalong with capabilities as part of Adobe Sign and upcoming Adobe Reader enhancements—are all part of Adobe Document Cloud. All share a commitment to productive integrations across Office 365—and we hope to see your team benefit from these integrations as well.

If you are an administrator, with Adobe Document Cloud, get started integrating with Office 365 with this guide. Adobe Document Cloud and Office 365 provide great complementary functionalities, and you can learn more about this and Adobe Sign integrations with Office 365. We look forward to seeing continued productivity improvements across the millions of joint customers that Adobe Document Cloud and Microsoft Office 365 share.

Adobe zero-day fix precedes June Patch Tuesday

An Adobe zero-day vulnerability in Flash Player that was actively exploited stirred up excitement for admins in the week leading up to June Patch Tuesday.

Adobe released a fix for the zero-day (CVE-2018-5002) and three other vulnerabilities for the Windows client operating system on June 7.

The zero-day exploit launched its attacks from Excel documents sent via email. Users who open these infected Excel attachments on unpatched systems could allow the execution of arbitrary code under the exploited user account.

Chris Goettl, director of product management, IvantiChris Goettl

After the Adobe zero-day issue, the patching workload for administrators is lighter than usual for June Patch Tuesday, with about 50 unique vulnerabilities to correct — including 11 rated critical.

“Our recommendation is the Flash patch — if it already hasn’t been pushed out, [give that] high priority,” said Chris Goettl, director of product management at Ivanti, based in South Jordan, Utah.

June Patch Tuesday closes about 50 vulnerabilities

Microsoft released an update for the only publicly disclosed vulnerability (CVE-2018-8267) for June Patch Tuesday, which affects the Microsoft scripting engine on all supported versions of Internet Explorer. Attacks can exploit this flaw through a compromised website, or user-contributed ads or content, to take control of the target machine.

On an unpatched system, attackers could execute arbitrary code as the hacked user. Organizations that follow least-privilege rules that restrict the use of higher full permissions will reduce the damage from a breach.

Jimmy Graham, director of product management at QualysJimmy Graham

Microsoft’s June Patch Tuesday fixes also closed a remote code execution vulnerability (CVE-2018-8225) that affects all supported versions of Windows. This vulnerability could allow an attacker to compromise systems through a domain name system (DNS) server.

“That would be higher risk for mobile workstations, where it’s likely the system will be accessing an untrusted DNS server through public Wi-Fi,” said Jimmy Graham, director of product management at Qualys, based in Redwood City, Calif.

A memory corruption vulnerability (CVE-2018-8229) in the Edge browser’s Chakra scripting engine would let an attacker exploit an unpatched system through specially crafted websites or user-provided content. The effects depend on the level of privilege on the system.

Spectre vulnerabilities continue

Just when it seemed the Meltdown and Spectre vulnerabilities were winding down, security researchers uncovered another CPU bug. The vulnerability, called Spectre variant 4, is similar to the other speculative execution side-channel vulnerabilities disclosed in January, but they are rated with moderate severity.  

Jann Horn, a security researcher at Google’s Project Zero, and Ken Johnson, of the Microsoft Security Response Center, discovered Spectre variant 4 (CVE-2018-3639). This exploit enables malicious actors to read privileged data across trust boundaries.

Microsoft released its ADV180012 advisory in January to assist administrators with closing the exploits from the speculative execution side-channel vulnerabilities. The company continues to update the site, and it added further mitigation instructions to address Spectre variant 4. There are still no active attacks on Meltdown or Spectre, but administrators should install the patches and microcode updates when the CPU manufacturers release them.

For more information about the remaining security bulletins for June Patch Tuesday, visit Microsoft’s Security Update Guide.

Why you should bet on Azure for your infrastructure needs, today and in the future

I love all the amazing things our partners and customers are doing on Azure! Adobe, for example, is using a combination of infrastructure and platform services to deliver the Adobe Experience Manager globally. HP is using AI to help improve their customer experiences. Jet is using microservices and containers on IaaS VMs to deliver a unique ecommerce experience. These three customers are just a few examples where major businesses have bet on Azure, the most productive, hybrid, trusted and intelligent cloud.

For the last few years, Infrastructure-as-a-service (IaaS) has been the primary service hosting customer applications. Azure VMs are the easiest to migrate from on-premises while still enabling you to modernize your IT infrastructure, improve efficiency, enhance security, manage apps better and reduce costs. And I am proud that Azure continues to be recognized as a leader in this key area.

As you are considering your movement and deployment in the cloud, I want to share a few key reasons you should bet on Azure for your infrastructure needs.

Infrastructure for every workload

We are committed to providing the right infrastructure for every workload. Across our 50 Azure regions, you can pick from a broad array of virtual machines with varying CPU, GPU, Memory and disk configurations for your application needs. For HPC workloads that need extremely fast interconnect, we have InfiniBand and for supercomputing workloads, we offer Cray hardware in Azure. For SAP HANA, we provide virtual machines up to 4 TB of RAM and provide purpose-built bare metal infrastructure up to 20 TB of RAM. Not only do we have some of the most high-powered infrastructure out there, but we also provide confidential computing capabilities for securing your data while in use. These latest computing capabilities even include quantum computing. Whether it’s Windows Server, Red Hat, Ubuntu, CoreOS, SQL, Postgres or Oracle, we support over 4,000 pre-built applications to run on this broad set of hardware. With the broad set of infrastructure we provide, enterprises such as Coats are moving their entire datacenter footprint to Azure.

Today, I am announcing some exciting new capabilities:

  • Industry leading M-series VM sizes offering memory up to 12 TB on a single VM, the largest memory for a single VM in the public cloud for in-memory workloads such as SAP HANA. With these larger VM configurations, we are not only advancing the limits of virtualization in the cloud but also the performance of SAP HANA on VMs. These new sizes will be based on Intel Xeon Scalable (Skylake) processors, with more details available in the coming months.
  • Newer M-series VM sizes with memory as low as 192 GB, extending M-series VM range from 192 GB to 4 TB in RAM, available now, enabling fast scale-up and scale-down with 10 different size choices. M-series VMs are certified for SAP HANA and available worldwide in 12 regions. Using Azure ARM template automation scripts for SAP HANA, you can deploy entire SAP HANA environments in just minutes compared to weeks on-premises.
  • New SAP HANA TDIv5 optimized configurations for SAP HANA availability on Azure Large Instances with memory sizes of 6 TB, 12 TB, 18 TB. In addition to this, we now offer the industry-leading public cloud instance scale for SAP HANA with our new 24TB TDIv5 configuration. This extends our purpose-built SAP HANA offering to 15 different instance choices. With these new configurations, you can benefit from a lower price for TDIv5 configuration with an unparalleled 99.99% SLA for SAP HANA infrastructure and the ability to step up to larger configurations.
  • New Standard SSDs provide a low-cost SSD-based Azure Disk solution, optimized for test and entry-level production workloads requiring consistent performance and high throughput. You will experience improved latency, reliability and scalability as compared to Standard HDDs. Standard SSDs can be easily upgraded to Premium SSDs for more demanding and latency-sensitive enterprise workloads. Standard SSDs come with the same industry leading durability and availability that our clients expect from Azure Disks. Learn more about Standard SSDs.

Truly consistent hybrid capabilities

When I talk with many of our customers about their cloud strategy, there is a clear need for choice and flexibility on where to run workloads and applications. Like most customers, you want to be able to bridge your on-premises and cloud investments. From VPN and ExpressRoute to File Sync and Azure Security Center, Azure offers a variety of services that help you enable, connect and manage your on-premises and cloud environments creating a truly hybrid infrastructure. In addition, with Azure Stack, you can extend Azure services and capabilities to on-premises and the edge, allowing you to build, deploy and operate hybrid cloud applications seamlessly.

Today, I’m happy to announce that we are expanding the geographical coverage of Azure Stack to meet the growing demand of the customers globally. Azure Stack will now be available in 92 countries throughout the world. Given your excitement over Azure Stack, we continue to expand opportunities for you to deploy this unique service. For a full list of the supported countries, please visit the Azure Stack overview page.

Liquid Telecom, a leading data, voice and IP provider in eastern, central and southern Africa, plans to use Azure Stack to deliver value to its customers and partners in some of the most remote parts of the world.

“We have a long history of delivering future-focused and innovative services to our customers. Microsoft Azure Stack strengthens this mission while also enabling us to deliver value to a new set of customers and partners in some of the most remote parts of Africa. By using Azure Stack, alongside Azure and ExpressRoute over our award-winning pan-African fiber network, we can now guide our customers through increasingly complex business challenges, such as data privacy, compliance and overall governance in the cloud. This helps not only us, but our entire channel of distribution and value-added partners in enhancing the customer experience on their digital journey.” David Behr, Chief Product Officer, Liquid Telecom

Built-in security and management

I frequently get asked about best practices for security and management in Azure. We have a unique set of services that make it incredibly easy for you to follow best practices whether running a single VM or 1,000s of VMs, including built-in backup, policy, advisor, security detection, monitoring, log analytics and patching. This will help you proactively protect your VMs and detect potential threats to your environment. These services are built upon decades of experience at Microsoft in delivering services across Xbox, Office, Windows and Azure with thousands of security professionals and more than 70 compliance certifications. We have also taken a leadership position on topics such as privacy and compliance to standards such as General Data Protection Regulation (GDPR), ISO 27001, HIPAA and more. Last week we announced the general availability of Azure Policy which is a free service to help you control and govern your Azure resources at scale.

Today, I’m excited to announce a few additional built-in security and management capabilities:

  • Disaster recovery for Azure IaaS virtual machines general availability: You likely need disaster recovery capabilities to ensure your applications are compliant with regulations that require a business continuity plan (such as ISO27001). You also may need your application to run continuously in the unlikely event of a natural disaster that could impact an entire region. With the general availability of this new service, you can configure disaster recovery within minutes, not days or weeks, with a built-in disaster recovery as a service that is unique to Azure. Learn more about how to get started by visiting our documentation.

“ASR has helped Finastra refine our DR posture through intuitive configuration of replication between Azure regions. It’s currently our standard platform for disaster recovery and handling thousands of systems with no issues regarding scale or adherence to our tight RPO/RTO requirements.” Bryan Heymann, Director of Systems & Architecture, D+H

  • Azure Backup for SQL in Azure Virtual Machines preview: Today we are extending the Azure backup capability beyond virtual machines and files to also include backup of a SQL instance running on a VM. This is a zero-infrastructure backup service that provides freedom from managing backups scripts, agents, backup servers or even backup storage. Moreover, customers can perform SQL log backups with 15-minute intervals on SQL Servers and SQL Always On Availability groups. Learn more on the key benefits of this capability and how to get started.
  • VM Run command: Customers can easily run scripts on an Azure VM directly from the Azure portal without having to connect to the machine. You can run either PowerShell scripts or Bash scripts and you can even troubleshoot a machine that has lost connection to the network. Learn more about Run Command for Windows and Linux.

More ways to save money, manage costs and optimize infrastructure

Given the agility offered by cloud infrastructure, I know you not only want freedom to deploy but also want tight control on your costs. You want to optimize your spending as you transition to the cloud. We can help drive higher ROI by reducing and optimizing infrastructure costs.

Azure offers innovative products and services to help reduce costs, like low priority VMs, burstable VMs, vCPU-constrained VMs for Oracle and SQL databases, and archive storage so customers can choose the right cost optimized infrastructure option for their app. Azure also uniquely offers free Cost Management so customers can manage and optimize their overall budget better.

With Azure Reserved VM Instances (RIs), you can save up to 72 percent. By combining RIs with Azure Hybrid Benefit, you can save up to 80 percent on Windows Server virtual machines, and up to 73* percent compared to AWS RIs for Windows VMs – making Azure the most cost-effective cloud to run Windows Server workloads. Customers like Smithfield Foods have been able to slash datacenter costs significantly, reduce new-application delivery time and optimize their infrastructure spend.

I hope you enjoyed this overview of some of the coolest new capabilities and services in Azure. We are constantly working to improve the platform and make a simpler and easier infrastructure service for you! Please let us know how we can make it even better.

Get started today with Azure IaaS. You can also register now to the Azure IaaS webcast I am hosting on June 18, 2018 on many of these topics.

Thanks,

Corey

*Disclaimer:

  1. Sample annual cost comparison of two D2V3 Windows Server VMs. Savings based two D2V3 VMs in US West 2 Region running 744 hours/month for 12 months; Base compute rate at SUSE Linux Enterprise rate for US West 2. Azure pricing as of April 24, 2018. AWS pricing updated as of April, 24, 2018. Price subject to change.
  2. The 80 percent of saving is based on the combined cost of Azure Hybrid Benefit for Windows Server and 3-year Azure Reserved Instance. It does not include Software Assurance cost.
  3. Actual savings may vary based on location, instance type, or usage.

Microsoft Dynamics 365 and Adobe Experience Cloud selected by 24 Hour Fitness to transform customer engagement

REDMOND, Wash., and SAN JOSE, Calif. — April 25, 2018 — Microsoft Corp. (Nasdaq: MSFT) and Adobe (Nasdaq: ADBE) on Wednesday announced an agreement with 24 Hour Fitness, one of the nation’s largest privately owned and operated fitness chains, to deploy Microsoft Dynamics 365 and Adobe Experience Cloud across its network of more than 420 clubs nationwide. This will enable 24 Hour Fitness to dramatically enhance its ability to offer more personalized and unified digital experiences for members throughout every touch point in their fitness journey. With technology integrations across Microsoft business applications and Adobe Experience Cloud, 24 Hour Fitness is investing in a combined cloud platform to engage its members and prospects with highly personalized experiences (see video).

“We have an opportunity to establish a new bar across the industry by delivering personalized digital interactions to our members that are available 24 hours a day, at home, on the road or in the gym,” said Frank Napolitano, president, 24 Hour Fitness. “It’s not an easy feat to achieve this with nearly 4 million members. Adobe is empowering us to create mass consumer personalization that scales, all utilizing the Microsoft Dynamics 365 platform. In doing so, we are better positioned to serve our members the workouts and health and fitness guidance they truly want and need.”

24 Hour Fitness is undertaking a journey to digitally transform its operations by combining functional departments to provide a single view of members and guests, messaging, and performance. Integrated cloud solutions from Adobe and Microsoft will help 24 Hour Fitness with scale, security and outreach along with AI and machine learnings to streamline its business and connect more deliberately to its members.

“Adobe and Microsoft are at the center of how we bring in relevant data, draw intelligent insights, and then how we act upon those insights across all our channels holistically,” said Tom Lapcevic, executive vice president and chief marketing officer, 24 Hour Fitness. “Our mission is to help people improve their lives every day through fitness, both inside and outside our clubs. So, whether it be email communications with a member, a mobile push notification or an SMS communication, we make sure that all our channels are in sync with what the needs of that individual are. It’s about giving every one of our members and guests a better and more personalized experience — and ultimately the results they desire.”

24 Hour Fitness already leverages Adobe Campaign for email, SMS and mobile push messaging, and Adobe Target for personalization across channels. Integration with Microsoft Dynamics 365 for Sales will enable 24 Hour Fitness to leverage sales data for member and guest insights, providing a single view of the customer that can be used to personalize experiences. For example, 24 Hour Fitness can customize offers, such as personal training recommendations based on loyalty, interests and geography. In addition, the 24 Hour Fitness 24GO custom coaching platform, powered by Adobe Experience Manager for content management and delivery, combined with Microsoft Dynamics 365 provides custom workouts, at-home programming, progress and goal tracking, and class schedules — all within a single dashboard. As well, the monthly digital magazine 24Life offers experts to help you think, eat, move and recover better.

“24 Hour Fitness is at the forefront of delivering exceptional personalized customer experiences across new customer acquisition all the way through delivering ongoing member services,” said Alysa Taylor, general manager, Microsoft Business Applications & Industry Group. “Together with Adobe, we’re dedicated to empowering digital transformation with 24 Hour Fitness and are proud to join them in their efforts to develop amazing experiences that can revolutionize their industry and further engage their members.”

“Delivering personalization at scale is the holy grail when it comes to how fitness companies engage with members,” said Dave Welch, vice president, Microsoft Solutions, Adobe. “24 Hour Fitness is able to achieve precisely this by harnessing the unique advantages of Adobe and Microsoft’s joint solutions. This can be a game-changer that truly transforms the member experience.”

At Adobe Summit 2018 last month, Microsoft and Adobe outlined new native technology integrations between Adobe Experience Manager and Microsoft Azure, Adobe Campaign and Microsoft Dynamics 365, and Adobe Analytics and Microsoft Power BI. The companies together serve more than 60 global brands today, empowering enterprises to compile customer insights, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints. More information on these joint solutions can be found here.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

For more information, press only:

Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777,

rrt@we-worldwide.com

Melissa Chanslor, (415) 832-5489, chanslor@adobe.com

 

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://news.microsoft.com. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://news.microsoft.com/microsoft-public-relations-contacts.

 

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Adobe and Microsoft expand partnership with Adobe Experience Manager and Dynamics 365 integration

Adobe and Microsoft expanded their continuing partnership today when they announced that they are making it easy to share data between Adobe Experience Manager, a website marketing tool and Dynamics 365, Microsoft’s CRM tool.

For a sales person that means seeing the latest sales activity and customer interactions from the company website right in the customer record. From a customer experience perspective, it means that if you are on a website and filling in a form to join a service or make purchase, Adobe can pull your customer information like name, address and phone number from the CRM record and fill in much of the information for you automatically, making it more likely that you’ll complete the transaction, while providing a better overall experience.

Dave Welch, vice president or Microsoft Solutions at Adobe says that from his company’s perspective, it’s really about streamlining the experience on the company website to turn that shopper into a buyer. “The more personal we can make that based on what we know about you, it makes the experience more integrated for a customer,” he said.

Dina Apostolou, director of Microsoft Business Applications Group says for her company, it’s about giving salespeople more complete data to work with to understand the customer better. The more information you can pull into a single customer view in Dynamics 365, the better you can understand their needs and sell to that.

Ultimately, this is a combining of sales and marketing data. Traditionally, sales and marketing, two departments that need to work together, for whatever reason have often had difficulty communicating. By integrating the marketing and sales information together at the data level in this manner, it puts the information in the hands of the people who need it without any politics involved. It just happens.

The companies have previously provided APIs that would allow customers to do this kind of integration if they were willing to put in the work to make it happen, but with the new agreement, the two vendors are doing all of the heavy lifting for them making it a simple configuration to share the data.

When you combine this with the Dynamics 365 partnership announcement around Adobe Sign announced last month and Adobe Campaign integration from last year, the two companies are looking for ways to work together by combining various types of sales and marketing information that play to their various strengths.

Featured Image: Adobe

Unconventional Wisdom – Microsoft Design – Medium


Unconventional Wisdom

Field notes from a design team at Adobe MAX 2017

I’m encouraged by the trend of conferences and groups for women in technology. It’s fantastic that women are starting to come together to find their voice and grow as professionals in a male-dominated industry. However, as a creative woman in design at a large technology company, I feel something is missing; where are the groups to support women in creative positions and design leadership?

As a member of a women in design group at Microsoft, we addressed that gap last week in Las Vegas. We decided we didn’t need to go to a conference focused on women, but that we could go to a creativity conference together; and that we would lean on and learn from one another during the experience. We all expected lots of of tech, tools, and processes, which Adobe MAX certainly delivered. But what really excited us were the passionate and talented people we encountered.

Here are 5 inspiring things we discovered

EMPATHY

Christina Koehn

The theme that resonated most with me was empathy; for our customers, for the teams we manage, and for all people. We are all different, and differences should be celebrated. As designers, we have a role to play in making sure the products and services that we shape are flexible enough to help all people, not just a few select groups.

Tina Roth Eisenberg

Tina Roth Eisenberg, founder of Creative Mornings, spoke about the importance of fun in the work place, but also the importance of empathy and understanding for the situations those you work with. She said that “trust breeds magic,” and that “business relationships are like real relationships.” Amazing things happen when team members trust and respect each other and enjoy working together. Work (and life) shouldn’t be all about personal gains and personal winnings; create an environment where people feel heard, safe, and respected and the team will flourish. Kindness + Empathy = Loyalty.

Albert Shum, Corporate Vice President of Design at Microsoft, spoke of radical empathy, and how important it is to advocate for human interests in this new era of of artificial intelligence. How do we keep people, rather than tech, at the heart of things, and how do creators of AI embrace inclusivity and represent a diversity of perspectives? The data used to train machine learning models needs to represent the diversity of the customer base, and designers of AI have a role to play to be empathetic and ensure no one is excluded.

The most inspiring part of Adobe Max was seeing the creative community come together not just to make products and marketing materials that look amazing, but to truly change the world through empathizing with others different from ourselves and empowering them to be co-creators. We have a role as designers to practice empathy, and to shape the future we want.


HUMANITY

Priya Chauhan

“When you humanize a culture or an issue, people are very capable of getting it” — Annie Griffiths

Adobe MAX was a culture shock. I was expecting “Hello, I am Adobe and this is how you use a brush”, but instead I got an amazing experience listening to creatives speak about life and art as a single entity. Design should not just be about grids, rules and check-lists but it should feel free and come from the heart. When design can pull at heart strings, then you know it’s something special.

Two speakers who totally rocked this message were: Annie Griffiths, a photojournalist, who uses her photography to tell stories on empowering women and children in developing countries. It is through her photos she gives them a voice. The second was graphic designer: Aaron Draplin, who gave a great talk about how to be human in this industry, and that design should not be a process but be about life experiences. It is so easy to get comfortable and blend into our environment, but our quirkiness and personal style are what sets us apart from each other and this is what our work should reflect!

Watch Annie Griffith’s talk here, under ‘Community inspires creativity’

I walked away from Adobe MAX thinking, never stop creating art for yourself and try to bring a touch of you into all your designs at work. In other words, don’t stop being you!


BRAVERY

Hui Lui

I was attracted by 3 extraordinary speakers. Jonathan Adler talked of leaving his day job to pursue pottery, freeing him to begin each day attempting to realize his overnight vision at the potter’s wheel. Aaron Draplin relayed that he designed his own workspace. He’s a visual designer that runs right through walls. Literally. And there was Emily Pilloton, an architect (and now teacher) who, when asked if she would design an addition to a school building replied- “Yes and…” then went on to develop Project H, a design/build program for students who proceeded to construct their own place of learning.

Slides from Jonathan Adler, Aaron Draplin, and Emily Pilloton

These speakers shared a passion which transcended their career into every aspect of their lives. I believe their passion fueled their bravery, their willingness to get out of their comfort zones—to try something new. 
One of my fears is that of being ordinary. : 0 
By emulating these inspiring creators, I hope to be able to summon my own courage to attempt extraordinary things.


TOUCH

Kristin Standiford

Amidst all the high-tech, automated, machine learning, and AI presentations, what I found to be the most inspiring was hearing about the truly human, tactile, intuitive, and emotional aspects of design.

Kelli Anderson’s wonderfully tactile pop-up books

Kelli Anderson is an incredible paper artist and designer. She reminds us that paper, like design, has the ability to demonstrate and show us things we otherwise could not see. Beginning as a flat sheet, once folded or curved, paper can occupy a myriad of 3-dimensional spaces. For example, twist a strip of paper into a Mobius strip. By physically experiencing this, we instantly “get it.” But take a look at the math behind a Mobius strip — it seems much more complex than simply twisting the paper. Similarly, design — by subtly (or dramatically) “twisting” and “bending” — can emulate a myriad of personalities. Design can create surprise and delight. It can bring to life emotions and tones. These things are harder to quantify, but make experiences memorable. As designers, sometimes we don’t always need to start out with the math and the data. It’s ok to invent, discover, and feel things out first.

Adam Morgan is a creative director at Adobe and spoke about the value of emotion and creativity in a world focused on data and rationalism. Is it important to connect to an audience on an emotional and visceral level? If people can comprehend and react to a straightforward and logical message, why get creative? Logic has been king recently: test, evaluate, use data, think rationally, emotion will cloud your decision making. But emotions make us human. Our conscious brain looks for patterns. When it senses a disruption, or anomaly, it perks up and pays attention. Then the chemicals [emotions] start firing, and a memory is made. How can we better connect with customers and initiate action? Create something unexpected and lock it in with a positive emotion and a stronger memory will be made. People will connect, react, and remember. Attention + emotion = action.

I came out of Adobe Max completely blown away by the creativity and marvelous software technology. But what it really reminded me of is that we are humans. We live in a tactile world with nuance. We have memory, reactions, and intuition. Data, information, numbers, and all the quantifiable things are important signifiers, but let’s not forget that logic needs emotion. And the squishier, experiential, and tactile feelings are what our senses consider memorable.


HEROES (ARE HUMAN)

-Jiwon Choi

Designers have superpowers to change minds and influence people…and you don’t have to wait for someone to ask you to do it— Bonnie Siegler

Adobe Max was the first conference I’ve ever attended and I came home after three days feeling inspired, rejuvenated, and in reference to our CEO’s newest book, refreshed. From the 72 hours spent in Vegas — which breaks my ultimate life-rule of never spending more than 48 hours in the Sin City — the talks that resonated with me the most were the speakers who opened up about their personal experiences in design.

Mina Markham, the first engineer on Hillary’s design team, talked through her experience from day one to the final election. Final results aside, she talked through her long journey of building a pattern library famously coined “Pantsuit Nation” which by its final development led to the beautifully designed and coded website, Hillary.com. Her experience showed courage and despite the blood, sweat, and tears along with unsolicited personal attacks on social media on her color, gender, and support for Hillary Clinton — she steadfastly stated that it was worth it, one hundred percent. As a creator, I oftentimes find myself facing a sea of challenges but Mina Markham’s story taught me that the hard work put into ensuring a genuine and thoughtful experience is worth all the punches.

The genuine failures, successes, and navigation through moments of ambiguity were all places I’ve been — and these hard earned insights inspired me to reflect and internalize the lessons from those who also create. Adobe Max set up a platform not only to excite us with their new tools and innovation — but also a way to hear from our heroes in the industry, making them more accessible, relatable, and human.


Your reporting design team at Adobe MAX

As a woman in tech it’s interesting to see that all the things that inspired us were different aspects of humanity. As a woman in design it reaffirms my belief in human-centered design. And as a member of our women in design group, I gained new appreciation that we are all unique — with diverse backgrounds, personality types, and passions. We are also at various stages in our lives and careers—with different goals and approaches. I believe this diversity can only make our design teams stronger. — C.K.


What inspired you at AdobeMAX? Share your thoughts with us in the comments.
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Adobe MAX Speaker Links:

Watch the sessions here.

See some of Kelli Anderson’s amazing projects here.
A pop-up book.
Buy it here
A pop-up pinhole camera book.
Buy it here.

Read more about and from Adam Morgan here.

For Sale – Adobe Photoshop & Premier Elements 14 (New, sealed)

Hello

Up for sale is a sealed and unopened copy of Adobe Photoshop Elements 14 & Premier Elements 14.

Purchased but in the end never used it.

Currently available for £70 new from Amazon, eBay etc., so offering at £60 including Royal Mail recorded delivery.

[​IMG]

Photos attached of front, back and seal intact.

Price and currency: £60.00
Delivery: Delivery cost is included within my country
Payment method: Bank transfer
Location: London / Devon
Advertised elsewhere?: Not advertised elsewhere
Prefer goods collected?: I prefer the goods to be collected

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DO NOT proceed with a deal until you are completely satisfied with all details being correct. It’s in your best interest to check out these details yourself.

For Sale – Adobe Photoshop & Premier Elements 14 (New, sealed)

Hello

Up for sale is a sealed and unopened copy of Adobe Photoshop Elements 14 & Premier Elements 14.

Purchased but in the end never used it.

Currently available for £70 new from Amazon, eBay etc., so offering at £60 including Royal Mail recorded delivery.

[​IMG]

Photos attached of front, back and seal intact.

Price and currency: £60.00
Delivery: Delivery cost is included within my country
Payment method: Bank transfer
Location: London / Devon
Advertised elsewhere?: Not advertised elsewhere
Prefer goods collected?: I prefer the goods to be collected

______________________________________________________
This message is automatically inserted in all classifieds forum threads.
By replying to this thread you agree to abide by the trading rules detailed here.
Please be advised, all buyers and sellers should satisfy themselves that the other party is genuine by providing the following via private conversation to each other after negotiations are complete and prior to dispatching goods and making payment:

  • Landline telephone number. Make a call to check out the area code and number are correct, too
  • Name and address including postcode
  • Valid e-mail address

DO NOT proceed with a deal until you are completely satisfied with all details being correct. It’s in your best interest to check out these details yourself.

For Sale – Adobe Photoshop & Premier Elements 14 (New, sealed)

Hello

Up for sale is a sealed and unopened copy of Adobe Photoshop Elements 14 & Premier Elements 14.

Purchased but in the end never used it.

Currently available for £70 new from Amazon, eBay etc., so offering at £60 including Royal Mail recorded delivery.

[​IMG]

Photos attached of front, back and seal intact.

Price and currency: £60.00
Delivery: Delivery cost is included within my country
Payment method: Bank transfer
Location: London / Devon
Advertised elsewhere?: Not advertised elsewhere
Prefer goods collected?: I prefer the goods to be collected

______________________________________________________
This message is automatically inserted in all classifieds forum threads.
By replying to this thread you agree to abide by the trading rules detailed here.
Please be advised, all buyers and sellers should satisfy themselves that the other party is genuine by providing the following via private conversation to each other after negotiations are complete and prior to dispatching goods and making payment:

  • Landline telephone number. Make a call to check out the area code and number are correct, too
  • Name and address including postcode
  • Valid e-mail address

DO NOT proceed with a deal until you are completely satisfied with all details being correct. It’s in your best interest to check out these details yourself.