Tag Archives: app promotion performance reporting

ICYMI – Campaign APIs, desktop app magic and improved analytics

Developers, developers, developers!

We’ve got quite a few updates for you this week, ranging from the upcoming live event to improved analytics for your apps in the Windows Store. Read on to see our recap of the past week.

Windows Developers Day – Creators Update

Only a few days left to RSVP for the upcoming Windows Developers Day – Creators Update. You definitely don’t want to miss this event! Click the below tweet to find out how to RSVP and see a schedule of the sessions.

Campaign APIs for the Windows Store

We are very excited to announce the release of campaign APIs for the Windows Store. Using these REST APIs, media agencies can promote apps and manage their ad campaigns easily. ‘Promote your App’ is a feature within DevCenter that allows you to create ad campaigns for your apps to grow your audience and engage with them. Using ‘Promote your App,’ you can leverage advanced targeting capabilities and use our popular ad templates to advertise your apps among Windows users.

Calling Windows 10 APIs from a Desktop App

So here’s a question that generates a lot of confusion. Can PC software written in WPF, WinForms or MFC access the Windows 10 APIs used by the Universal Windows Platform (UWP)?

The answer is yes. There are some exceptions to this rule (and we’ll go over how to find them), but in general you can access the Windows 10 APIs. Or put a different way, there are no secret APIs being kept away from Windows developers.

Windows Store Analytics Updates

The team has enabled two new features that will simplify reporting even further: the Windows Store Analytics API set for both Advertising Performance Reporting and App Promotion Performance Reporting.

The Windows team would love to hear your feedback. Please keep the feedback coming using our Windows Developer UserVoice site. If you have a direct bug, please use the Windows Feedback tool built directly into Windows 10.

New Ad Performance and App Promotion Performance Reporting in Windows Store Analytics API

The team in charge of the Windows Store and Dev Center tools is constantly working to make your dev life simpler. Take the release of the Windows Store analytics API in March as an example — they hear your feedback and work to make sure our features are top notch and as up-to-date as possible.

Now, the team has enabled two new features that will simplify reporting even further: the Windows Store Analytics API set for both Advertising Performance Reporting and App Promotion Performance Reporting.

These API methods have long been a top request, and we are excited to have them ready and available for you and your team to use right now!

As with the original analytics API, these new methods provide the information you once had to navigate in a dashboard via a simple REST method. These methods simplify information retrieval, so you no longer need to log into the Dev Center Advertising Performance Reports and the App Promotion Campaign Performance Reports for every piece of information. And the data can now be assessed with your favorite analytics tools – from Microsoft Excel to Power BI.

With unprecedented analytics access right at your fingertips you can retrieve data, collate it and format it to best suit your needs. This enables easier assessment of trends and improved ability to analyze your apps and campaigns’ performance over time (and in comparison to other apps and campaigns).

Several top Windows and Windows Mobile developers have already started using these methods to better integrate the data from the Windows Store into their internal reporting frameworks. “The Dev Center reporting API was easy to integrate and lets us access all of our earnings and campaign reporting in one place,” said Jake Poznanski, co-founder of Random Salad Games, which tracks over 90 apps for its publisher-partners using the Dev Center API and PowerBI. “The reporting API is indispensable if you are a serious publisher on the Windows platform.”

They are finding them extremely useful and vital to their planning and lifecycle management. We hope that you will too!

Get started with the Windows Store Analytics API here, and check out the new Ads performance reporting and Ad campaign performance reporting API – then let us know what you think!