Tag Archives: Bing

Join the Bing Maps APIs team at Microsoft Ignite 2018 in Orlando

The Bing Maps team will be at Microsoft Ignite 2018, in Orlando, Florida, September 24th through the 28th. If you are registered for the event, stop by the Bing Maps APIs for Enterprise booth in the Modern Workplace area of the Expo, to learn more about the latest features and updates to our Bing Maps platform, as well as attend our sessions.

Bing Maps APIs sessions details:

Theater session ID: THR1127

Microsoft Bing Maps APIs – Solutions Built for the Enterprise

The Microsoft Bing Maps APIs platform provides mapping services for the enterprise, with advanced data visualization, website and mobile application solutions, fleet and logistics management and more. In this session, we’ll provide an overview of the Bing Maps APIs platform (what it is and what’s new) and how it can add value to your business solution.

Theater session ID: THR1128

Cost effective, productivity solutions with fleet management tools from Microsoft Bing Maps APIs
The Bing Maps API platform includes advanced fleet and asset management solutions, such as the Distance Matrix, Truck Routing, Isochrone, and Snap-to-Road APIs that can help your business reduce costs and increase productivity. Come learn more about our fleet management solutions as well as see a short demo on how you can quickly set up and deploy a fleet tracking solution.

If you are not able to attend Microsoft Ignite 2018, we will share news and updates on the blog after the conference and post recordings of the Bing Maps APIs sessions on http://www.microsoft.com/maps.

For more information about the Bing Maps Platform, go to https://www.microsoft.com/maps/choose-your-bing-maps-API.aspx.

– Bing Maps Team

‘Aha, now I get it!’ Microsoft is building technology to put numbers in perspective – The AI Blog

When people in the United States ask Microsoft’s search engine Bing how big Syria is, they learn the country is 71,498 square miles and about equal to the size of Florida. When they ask Bing how many calories are in a serving of ice cream, they learn that a scoop contains 137 calories, which is equal to about 11 minutes of running.

These two-part answers supplied by Bing are early, real-world examples of a technology being developed inside Microsoft’s research labs to help us make sense of the jumble of numbers we increasingly encounter in the digital world.

“We want to reduce the number of times that people read a number and can’t make sense of it. And we want to do that by providing some context, or an analogy, or perspective, that puts it in more familiar terms usually related to their everyday experience,” said Jake Hofman, a senior researcher in Microsoft’s New York research lab.

The need for a new way to understand numbers stems from the overwhelming abundance of data now available to help us make decisions about everything from federal budgets to personal health and environmental conservation, noted Dan Goldstein, a principal researcher in Microsoft’s New York research lab.

“The solution is a relatively low-tech one. Using perspective sentences is very simple and they help a lot,” he said. “What we’re finding is creating them is a difficult challenge because it requires not only understanding the proper numbers to compare the numbers to, but also understanding what people are familiar with, what kinds of comparisons people like, what kinds of things people can easily imagine.”

On the road to AI

The examples on Bing today are only available for a few specific subjects and required human input to develop. Ultimately, the Microsoft researchers aim to build a service that automatically generates perspectives for any number and communicates them with the ease of a skilled storyteller or teacher. This service would be able to pass a test for general artificial intelligence posed in 1950 by the British computer theorist Alan Turing.

“You would be very sure you were talking to a machine if it says 248,572 square miles as opposed to roughly the size of Texas when you asked it how big France was,” said Goldstein. “To pass the Turing test, you have to talk like a human; someone who can explain something in a way that is personalized to the audience.”

The road to this generalized, automated technology that takes raw numbers from sources such as email, social media feeds and search results and puts them in a personalized context is filled with hurdles. To clear them requires a deep understanding of the nuance and complexity of what makes humans human.

Microsoft’s New York research lab, where Hofman and Goldstein are based, is well suited to clear this hurdle, noted David Pennock, a principal researcher and the lab’s assistant managing director. The lab brings together social scientists and computer scientists to study not just computers, but people and how people behave with computers.

“There’s an extra piece that is important for AI, which is taking the result of the complex algorithm that does all its magic and then actually putting it in a presentable form for people,” said Pennock. “If you want to run a data-driven company, yes you want all the great data; yes, you want to run all the right experiments; and yes, you want to make decisions based on your data. But ultimately, you need it in a form that is presentable to a person who in the end makes the decision.”

Numbers in the news

Hofman and Goldstein started down this road on October 30, 2012. The researchers remember the day because it fell the day after Superstorm Sandy slammed the East Coast. They fought snarled traffic to reach an off-site meeting where they had a brainstorming session on new research directions.

“We proposed the idea of trying to make numbers in the news make sense to the average person,” said Hofman. “Everyone nodded and said, ‘Yeah, that sounds like a good idea.’ We had no idea how good of an idea it was, or wasn’t, or how hard of a problem it was to solve.”

To begin, the researchers recruited people to participate in an online experiment designed to quantify the value of perspectives for the comprehension of unfamiliar numbers. Some participants generated perspective sentences for numbers taken from news articles and others took a series of randomized tests to determine if the perspectives improved recall, estimation and error detection.

For example, a news article noted that “Americans own almost 300 million firearms.” That fact alone might be difficult to estimate or believe if never seen before, and recall even if seen in the past. The researchers found comprehension of U.S. gun ownership improved with the perspective that “300 million firearms is about one firearm for every person in the United States.”

The finding that perspective sentences help people understand numbers in the news prompted the researchers to begin teasing apart why perspectives work. Does merely the repetition of numbers increase memory? Do perspectives add fodder for our brains to noodle over and associate with, leading to more stuff to pull on when it comes time for recall? Do perspectives stake mental flags?

What’s more, are some perspectives better than others? Take the area of Pakistan, for example, which is 307,373 square miles. What comparative rank or measure best helps people understand how big – how much land – 307,373 square miles is? Perhaps, how long it would take to drive across? Or how big it is compared to U.S. states? If comparing to states, which state? Is twice the size of California more helpful than five times larger than Georgia?

“How do you figure out which of those is better? How do you do that in a principled way?” said Chris Riederer, who interned with Hofman and Goldstein while pursuing his Ph.D. at Columbia University and co-authored a paper that describes this phase of the research. “Essentially, what we did is we ran a big survey.”

Study participants compared country sizes and populations to the sizes and populations of various U.S. states. The results show that familiar states combined with simple multipliers, even if less precise, are best. For example, people in the U.S. grasp the area of Pakistan more easily when expressed as roughly twice the size of California than the technically more accurate five times larger than Georgia.

These findings were used to generate the country-area perspectives live on Bing today. Ask the search engine, “How big is Pakistan?” and you’ll learn the square-mile fact along with the pre-computed comparison to California.

Bing and beyond

Bing’s question and answer team is working on additional perspectives to increase comprehension of everything from gas mileage to planet sizes. Bing’s food and drink team deployed perspectives that express calories in terms of minutes of running, protein and sodium in percent of the daily recommendation, grams of sugar in teaspoons of sugar and milligrams of caffeine in cups of coffee.

The decision on how to express each perspective – calories in minutes running versus walking, for example – involves brainstorming over email between the Bing and research teams as well as analysis of data from search logs and surveys, explained Christina Ntouniaoglou, a program manager for Bing’s food and drink team.

“I was thinking it is walking. Why would it be running? There are people who cannot really run. But the survey proved that people actually like the running part, so we went with that,” she said.

The next challenge, said Hofman, is to build a system that automatically creates perspectives so that people can more easily use all the data we have access to today to make informed decisions.

“Computers have lots of facts in lots of databases, but they don’t really know how to rank those facts as more or less useful, or comprehensible, to humans,” he said. “That is the last remaining hurdle – big hurdle – that we need to clear in this project.”

Hofman and Goldstein are applying the latest advances in machine learning, a branch of artificial intelligence, and data analysis to clear this hurdle. Their eyes are fixed on the goal of a generalized service that operates as a plug-in to browsers, email programs and text editors that automatically generates relevant, personalized perspectives for any numbers the users encounter or write.

“If we were infinitely wise and infinitely good at calculating, it wouldn’t really matter how numbers are expressed, it would all be the same to us. But the fact is, some things really cause people to go ‘Aha, now I get it,’” said Goldstein. “This is new territory; looking at how to communicate numbers in a way that gives people insight and memory and comprehension.”

The half decade Hofman has spent on the research project, he said, has already planted perspectives in his brain.

“I am always in the background thinking, ‘Am I presenting this in the most comprehensible way?’”


John Roach writes about Microsoft research and innovation. Follow him on Twitter.

This month on Bing: holiday shopping, photo contest, new sports and weather experiences

This month at Bing we shipped several new experiences that help you quickly find what you’re looking for.

Holiday Shopping

With the holidays upon us, we have new tools to make it easy for you to search and discover the best deals on gifts.


Bing Shopping helps you save time by bringing together products from multiple sellers across the Web in to one search experience. Be it televisions, clothing and shoes, toys for your little ones, or gift baskets for your loved ones, you can compare across a wide range of products, filter your choices, compare prices, and visit the seller’s website where you can complete the purchase.

The Black Friday flyers page is a one stop shop to help you find Black Friday ads from across major stores in the US, saving you time mapping out your Black Friday strategy. So whether you are deal hunting or browsing specific stores, bookmark this page and visit it often to discover the latest deals as they are available.

Also in time for the holidays, we’ve increased the number of delivery services we support for package tracking, expanding our coverage from USPS, UPS, and Fedex in the US to coverage of several markets outside the US including myHermes in Great Britain and Purolator in Canada. Simply put your tracking ID in the search box, and Bing will present the latest tracking status right in the search result.


#AmplifyIngenuity Photo Contest

We also launched a #AmplifyIngenuity photo contest on 11/10 to help our users find inspiration in the ways humanity has used its intelligence to make a better future.

Users can


Historical weather and sports information

Bing has already got current weather and football information, but now you can check historical statistics for these topics. 

For example, if you’re hoping to travel these holidays or even just plan what to do at home, you can find historical weather patterns to know what to better expect.


Similarly, you can now go beyond searching current NFL results, and can brush up on your pro football knowledge by checking results of historical games.


We hope you’re as excited by these releases as we are; we’d love to hear your thoughts and feedback at User Voice!

– The Bing Team

Introducing the SEM Insider Insights podcast series – Bing Ads

To make Bing Ads an effective endeavor for search engine marketing (SEM) pros, we spend a lot of time talking to the people who use it. When we meet someone who is truly mastering the art and science of SEM, we do our best to convince them to share their knowledge with you.
Give yourself a shortcut to staying informed and up to speed with our SEM Insider Insights podcast series, featuring interviews with some of the sharpest SEM leaders in the industry.
In addition to discussions with independent experts and consultants, we’re getting down into the SEM trenches and meeting with the professionals who are staying ahead of the competition by innovating strategies every day. They’re sharing with us – and you – their opinionated, first-person spin on the challenges SEM pros face trying to surf the cutting edge.
We invite you to listen in on the conversation and take advantage of the great opportunity to learn something new or maybe help you to confirm a path forward.
Here’s what we’re talking about:

Podcast: Ad testing tips and tricks

SEM pro: Brad Geddes, Adalysis

Podcast host Frances Donegan-Ryan thanked her lucky stars when Brad Geddes, author and co-founder of Adalysis, dropped by to share his ad testing tips and tricks. At the top of his list was this gem, “If you’re not testing, you’re not understanding.” Geddes explained that testing is the only way to understand how you’re influencing customers and discovering what they care about.
Projects start with Bing Ads research, gleaning new ideas discovered by the Bings Ads team. With the help of Bing Ads’ heat maps, Geddes discovers the most commonly used words in different ad types. He can also determine which words people would use for the targeted product or service.

Listen now

Podcast: For rising SEM pros, on-the-job practice makes perfect

SEM pro: Maddie Cary, Point It Digital Marketing
If you’re a new SEM professional – or want to help motivate the younger set on your team – listen to or share this interview with Maddie Cary.
When Cary joined Point It Digital Marketing as an intern, her college education hadn’t prepared her well for the job ahead. But just six years in her role, Cary has captured the attention of not only her employer but industry watchers as well, winning multiple awards, including Young Search Professional of the Year by US Search Awards. How’d she do it? In this podcast, Cary said the key to starting a successful career in SEM and PPC is to take it upon yourself to continually polish the skills this dynamic profession requires.

Listen now

Podcast: Paid-search success in a mobile-first world

SEM pro: Aaron Levy, Elite SEM

Developing SEM strategies for mobile devices is no longer an option for marketers, it has become a necessity. Considering that, on average, more than half of all searches are done on mobile devices annually (that figure jumps to 75 percent on Thanksgiving and Black Friday) having an effective mobile strategy is the key to survival. When Frances Donegan-Ryan talked to Aaron Levy from the digital agency, Elite SEM, he emphasized that going mobile isn’t a simple matter of scaling an image to fit a handheld device screen.
Why’s that? Consumers’ mindsets can change depending on when and where they’re using devices. As a result, marketers shouldn’t take a “device-first approach,” said Levy. Instead, marketers need to create mobile experiences that allow consumers “to do what they want to.”
Listen now
Click here to check out the SEM Insider Insights podcast series. Reach out to us on Twitter @BingAds and let us know what you think. We’d love to hear your speaker and topic recommendations!

This month on Bing: entertainment experiences and saved content

This month at Bing we continued our momentum by shipping several new experiences that help you quickly find what you’re looking for.

New entertainment answers

We expanded our carousel coverage to help you find new types of entertainment content.

We’re continuing to deliver up-to-date information for popular topical searches, such as “new movie releases” and “2017 fall TV premieres”, but on top of that, we’re also covering new and trending content on streaming services Netflix and Amazon Prime.

Trending movies on netflix

New movies on Amazon prime

We’re also introducing a tabbed experiences on mobile, so when you’re looking for more information on movies and artists, you’ll see rich visual content in context of what tab you’re on.

lego movie 2017

My saves

My saves is another new Bing feature that makes it easier to find what you’re looking for.

Now, you can create individual collections of the videos and images you find on Bing and want to reference later.

Simply click the plus sign in the bottom left of an image of video you want to revisit later, and Bing saves it for you.

Save this image

From there, you can organize your saves into individual collections to make future retrieval even easier.

Search the web

We hope you’re as excited by these releases as we are; we’d love to hear your thoughts and feedback at User Voice!

– The Bing Team

Finding what you need at work just got easier with Bing for business

Today, at the Microsoft Ignite Conference in Orlando, we announced Bing for business – a new intelligent search experience for Office 365 and Microsoft 365, which uses AI and the Microsoft Graph to deliver more relevant search results based on your organizational context. This new experience from Bing for your enterprise, school, or organization helps users save time by intelligently and securely retrieving information from enterprise resources such as company data, people, documents, sites and locations as well as public web results, displaying them in a single experience. Bing for business can be used with a browser on any device, transforming the way employees search for information at work, ultimately making them more productive.

Bing for business is available for private preview starting today and will be available as part of existing subscriptions to Office 365 Enterprise E1, E3, E5, F1, Business Essentials, Business Premium, and Education E5 subscriptions. If you are interested in receiving an invitation to participate in the private preview, visit http://aka.ms/b4bprivatepreview.

Intelligent search to help increase productivity and save time

In our work and personal lives, we spend lot of time in the browser searching for information. Analyzing web search traffic at Microsoft, we realized that as our employees searched the web, a significant amount of search traffic was for internal business-related content. We knew that this wasn’t just the case for Microsoft, but for many organizations, and it prompted the question – If Bing can tell me how high Mt. Rainier is, why can’t it quickly find what a colleague is working on or what are the employee benefits? Bing for business started with these pain points in mind. As we talked with more customers about their challenges in this space, we realized there was an opportunity to create something truly compelling. Our goal was twofold. For end users, we wanted to create an offering that can increase productivity by getting them the relevant and contextual information as quickly as possible. For administrators, we wanted to provide something that is easy to deploy and manage, offers enhanced protection for business search traffic while reducing costs associated with help desk calls. Bing for business provides these benefits to users and administrators with quick and seamless access to internal company information directly within Bing’s web results while keeping the results protected.

For example, let’s say you have an upcoming meeting about a project with a new colleague. Through Bing for business, you can quickly look up their contact information, find out who they report to, see the Office 365 groups they are a part of and much more. Additionally, you will also have web search which may highlight a publicly available blog/portfolio, or other relevant content. This would normally take six or more different searches across multiple locations. Bing for business pulls this data from across the Microsoft Graph and the web to create an experience where you get all this information in one place, so you save time searching.

Bing for business - Intelligent search

Bing for business also help you quickly find internal company resources. When you’re trying to find the time card site, trying to figure out vacation policy, or simply trying to find out how much vacation you have left, Bing for business can bring you links to these resources from just searching for “time off.” These bookmarks can be manually curated by the IT Admin or created based on frequency of search terms. Using bookmarks saves you time by helping you get to the right company resources simply by searching for the relevant term all from within Bing.

BIng for business - Intelligent search time off example

Bing for businesses key features include:
  • Enterprise Bookmarks – Bookmarks provide the fastest way for you to find sites, tools, and other information within the enterprise. Bookmarks can range from timely topics with a short life span like a company event to more permanent bookmarks, such as linking to the internal time and reporting tool.
  • People Search – With Bing for business, people search is a quick way to help you search and find a person and understand their role within the company, who they work for, see what they are working on, find out where they are located and get directions through integrated building and office floor maps.
  • Organizational Chart – Quick access to the organizational chart to understand a person’s place within the company and further browse their peers, management, and direct reports. 
  • Building and Floor Plans – Buildings and floor plans help you quickly find your way or locate where a colleague is sitting or to learn your way around a new building.
  • Document Search – Allows you to search and find contextual and relevant documents saved on SharePoint and other sources within the Microsoft Graph.
  • Office 365 Groups – You will be able to explore the Groups a person belongs to as part of people search and browse their contents. Additionally, they will be able to search for groups by their name.
  • Bing for business Industry News – Bing works with your company to understand your job and tasks. Over time, Bing learns which business news matters to you – such as news about your company, competitors, and industry.  This feature is a personalized newsfeed on Bing.com, helping you make timely, informed decisions.
  • Management and Analytics – IT admins can quickly configure, create bookmarks, and define the search triggers, words or phrases. IT admins will also have a better understanding on how people within the organization are searching the web.

Intelligent search leveraging AI to save you time

Bing for business is built on the Microsoft Graph and uses AI to provide contextual, boundless, and relevant results for your Bing search. These results help employees save time increase productivity.

For example, you have a question on how to set up your work VPN, or how to reset your Bitlocker password. Today, getting these questions answered could include calling tech support and potentially incurring costs associated with the call, searching the public web or the corporate intranet, and browsing knowledge base articles. Bing for business uses Machine Reading Comprehension and Deep Learning to understand the intent of the question across all documents in your enterprise. And since it knows who you are based on your authentication session, it can synthesize the best answer for your specific query across all the documents you can access – from the public internet to your private intranet.

Enterprise grade protection, manageability, and analytics

Bing for business offers enhanced protection for your Bing web searches and treats your enterprise data in a compliant way. Searching with Bing for business requires Azure Active Directory authentication to access results, and the results that are returned are ones the authenticated user has access to, coming directly from the trusted cloud. Search queries are anonymized, aggregated across all companies and separated from public Bing search traffic. Additionally, these queries are not used for displaying targeted ad based on your work or company identity, and company-specific queries are not viewable by advertisers. This provides a level of protection unavailable anywhere else in the industry.

In addition to enhanced protections, Bing for business is easy to manage and deploy. Available as part of Office 365, Bing for business can be easily deployed by adding Bing to your tenant from the Office 365 admin panel. Once added, a quick configuration to set the logo, name, and color is all that is required to set up Bing for business. From there, users that have been enabled for Bing for business can access it at www.bing.com.

Private Preview

Today, Bing for business is in private preview as we move towards general availability next year. During this period, we are interested in partnering with a diverse group of customers to try out the feature, and help us shape future versions. If you would like to request an invitation to participate in the private preview, please visit http://aka.ms/b4bprivatepreview. We look forward to receiving your feedback as we continue to add features and capabilities to Bing for business.

– Deen King-Smith
Sr. Product Marketing Manager | Search, Edge, and AI

Bing adds Fact Check label in SERP to support the ClaimReview markup

Bing is adding a new UX element to the search results, called the “Fact Check” label, to help users find fact checking information on news, and with major stories and webpages within the Bing search results. The label may be used on both news articles and web pages that Bing has determined contain fact check information to allow users to have additional information to judge for themselves what information on the internet is trustworthy. The label may be used on a broad category of queries including news, health, science and politics. Bing may apply this label to any page that has schema.org ClaimReview markup included on the page.

Example of the Fact Check label for a news article in the SERP:

Example of the Fact Check label on a website:

When determining if you should use this tag for your articles or webpages, consider whether it meets the following criteria, which are characteristics we consider for fact-checking sites:
•    The analysis must be transparent about sources and methods, with citations and references to primary sources included.
•    Claims and claim checks must be easily identified within the body of fact-check content. Readers should be able to determine and understand what was checked and what conclusions were reached.
•    The page hosting the ClaimReview markup must have at least a brief summary of the fact check and the evaluation if not the full text.
Bing determines whether an article might contain fact checks by looking for the schema.org ClaimReview markup. In addition to the ClaimReview markup being contained on page, Bing also looks for sites that follow commonly accepted criteria for fact checks including of third-party fact checking organizations. 
Please note that we may not show the Fact Check label for all pages that include the ClaimReview schema markup. If we find sites not following the criteria for the ClaimReview markup, we might ignore the markup. We will consider the reputation of the site as well as other factors to determine if and when the tag should show. Use of the Claim Review tag when appropriate fact checking has not been done is a violation of our webmaster guidelines and Bing may penalize sites for such abuse or take other actions. 

More information on how to implement and use this tag can be found at https://schema.org/ClaimReview

Bing Maps V8 Summer Update

The main release branch of the Bing Maps Version 8 (V8) Web Control has been regularly updated over the summer. These updates have brought several new features, both big and small, as well as many improvements and bug fixes to existing features. The Bing Maps V8 TypeScript definitions have also been updated accordingly. Here are some of the more notable new features added in this release.

Custom Map Styles

Customize the look and feel of the road maps inside of your application. Change the colors of the roads and land, hide certain types of labels. Create a style that aligns with your applications UI, company branding or change it just for fun. Not only are these available in the Bing Maps V8 Web Control, but you can also use custom maps styles with the Bing Maps REST Imagery service (static map images) and with the Windows UWP map control.

Try it now | Documentation

GeoXml Module

Easily import and export common spatial file formats such as KML, KMZ, GeoRSS, GML (via GeoRSS) and GPX. Load it as a layer on the map or directly access the data with just a few lines of code.

Try it now | Documentation

Ground Overlays

Overlay georeferenced images on top of the map so that they move and scale as you pan and zoom the map. This is great for building floor plans, overlaying old maps, or imagery from a drone.

Try it now | Documentation

200+ Code Samples Available

In March we announced an open source project that had 160+ code samples that showed cool and interesting ways to use the Bing Maps V8 Web Control. This project has now grown to well over 200 samples and continues to grow. Here are few of the newer samples:

SVG Pushpin Maker

Not only does Bing Maps V8 Web Control support creating pushpins using SVG’s, but it also provides the ability to add placeholder values in them as well. These placeholder values can then be set using the pushpins color and text options and dynamically change using the pushpin options without having to edit the SVG. This sample provides several tools for creating custom SVG templates that can easily be added to your application.

Try it now

Solar Terminator Module

Use this solar terminator module to show the position of the sun and the shadow which separates the day from night for any date and time.

Try it now

Upgrade your old Bing Maps apps to V8

Bing Maps versions 6.3 and 7 are both retired and are no longer supported. Be sure to upgrade your app to Bing Maps V8 Web Control and take advantage of all the great new features. Here are some useful resources:

In Summary

A complete list of new features added in this release can be found on the What’s New page in the documentation on MSDN. We have many other features and functionalities on the roadmap for the Bing Maps V8 Web Control. If you have any questions or feedback about V8, please let us know on the Bing Maps forums or visit the Bing Maps website to learn more about our Bing Maps V8 Web Control features.

– Bing Maps Team

Microsoft Advertising announces the finalists for the 2017 Bing Agency Awards – Bing Ads

We are proud to announce the finalists for the 2017 Bing Agency Awards. These key agency partners deliver outstanding creative, effective and passionate work for their clients in the Americas. Using the power of search advertising, these agencies ensure their clients’ ads are in the right place, at the right time when consumers are making buying decisions. It is our pleasure to recognize industry heroes at the Bing Agency Awards and to shine a spotlight on the search industry.
The Daily Show’s Trevor Noah will be the host of the glamorous black-tie event to be held on September 14, 2017, at Capitale in New York. This year, Bing acknowledged advertising agencies from across the Americas in 15 categories celebrating individual, team and agency talent. The award finalists were selected based on their achievements and excellence in each category. Categories and finalists appear below and a complete list including detailed descriptions of each award is available on www.bingagencyawards.com.

Individual awards


Executive of the year                          

Awarded to an agency executive (in leadership position, with national influence) who has done an exceptional job in championing the Search practice and showed a commitment to partnering with and investing in Bing Ads.  

  • Clayton McLaughlin – Havas (United States)
  • George Manas – Resolution Media (United States)
  • Luke Hubbard – The Search Agency (United States)
  • Jeremy Hull – iProspect (United States)
  • Kerry Curran – Catalyst (United States)
  • Mona Elesseily – Page Zero (Canada)
  • Steve Gibson – Canvas (United States)

Bing Ads trailblazer of the year  

Awarded to an individual that in an innovative and engaging way evangelizes Bing Ads and drives Bing Ads brand awareness and affinity internally as well as in the industry.  

  • Bosley Jarrett – Red Ventures (United States)
  • Charles Drewyer – Mullen (United States)
  • Colette Trudeau – Spark Foundry (United States)
  • Courtney O’Donnell – Elite SEM (United States)
  • Jessica Dearien – iProspect (United States)
  • Jiri Vala – 360i (United States)
  • Katie DeRose – Resolution Media (United States)
  • Neky Romero – Maxus (United States)

Agency and team awards:


Account team of the year 

Awarded to an exemplary account team that partners, engages, and has driven growth and adoption across the year.

  • 360i – JCPenney (United States)
  • Elite SEM – Jet (United States)
  • iCrossing – DIRECTV (United States)
  • iProspect – Diageo (United States)
  • Mindshare – Volvo (United States)
  • Performics – Samsung (United States)
  • Resolution Media – Wells Fargo (United States)
  • ROI Revolution – Signature Hardware (United States)

Growth agency of the year

Awarded to the agency with the largest growth of its Bing Ads spend and product adoption since July 2016.   

  • Elite SEM (United States)
  • Essence Digital (United States)
  • Havas (United States)
  • Horizon Media (United States)
  • iCrossing (United States)
  • MEC (United States)
  • iProspect (Canada)
  • Initiative: Reprise Media (United States) 

Independent agency of the year  

Awarded to an independent agency that engages with Bing Ads in partnership, grows its Bing Ads spend and product adoption, and exhibits ingenuity and creativity around product application and optimization.  

  • Chacka (United States)
  • Elite SEM (United States)
  • Horizon (United States)
  • iCrossing (United States)
  • Jellyfish (United States)
  • PMX Agency (United States)
  • ymarketing (United States)

Innovator of the year  

Awarded to an agency who demonstrated innovative usage of Bing Ads tools and innovation within the search advertising industry.

  • Carat (United States)
  • Digitas (United States)
  • MARC USA (United States)
  • Racoon (Brazil)
  • Reprise Media (United States)
  • Spark Foundry (United States)

Optimizer of the year  

Awarded to the agency that leveraged Bing Ads tools and insights for smart, innovative optimization solutions.  

  • Carmichael Lynch (United States)
  • Hearts & Science (United States)
  • LQ Digital (United States)
  • Merkle (United States)
  • Mindshare (United States)
  • Reprise Media (United States)
  • Spark Foundry (United States)
  • Vincodo (United States) 

Partner of the year  

Awarded to an agency that engages with Bing Ads in true partnership.

  • Blinks (Brazil)
  • Catalyst (Canada)
  • Essence (United States)
  • iProspect (United States)
  • Resolution Media (United States)
  • ROI Revolution  (United States)
  • Spark Foundry (United States)
  • WPromote (United States)

Philanthropist of the year  

Awarded to the agency that demonstrates commitment to charitable organizations, in the day-to-day as well as through specific activities and donations.  

  • Bloom Search Marketing (Canada)
  • Carmichael Lynch (United States)
  • iProspect (United States)
  • MARC USA (United States)
  • SEER Interactive (United States)
  • ymarketing (United States) 

Accreditation champion of the year

Based on the Bing Ads March Match Up contest, we are recognizing the hard work required to study for and take the Bing Ads Accreditation test.

  • Sapient Razorfish (United States) * already awarded
  • Catalyst (Canada) * already awarded

Rising star of the year

Awarded to a rising Agency that engages with Bing Ads in an innovative and “growth hacking” way, and is showing leadership and growth.

  • Metric Theory (United States) * already awarded

Lifetime achiever of the year, agency of the year Brazil, agency of the year Canada and agency of the year United States will be awarded at the Bing Agency Awards.

We look forward to celebrating with our finalists and winners at The Bing Agency Awards on 14th September 2017. To learn more about this exclusive event please visit www.bingagencyawards.com