Tag Archives: collaboration

Facebook to launch Workplace Rooms in challenge to Zoom

Facebook plans to expand the video conferencing features of Workplace by Facebook, its business collaboration product. But the enhanced service, Workplace Rooms, will lack numerous advanced meeting features at launch in June.

Facebook is late to the game, analysts said. The social media giant has grown Workplace by Facebook to 5 million paid users over the past few years. But the company hasn’t attempted to build a business-class video service until now.

Facebook last month launched Messenger Rooms, a consumer video calling product. The company is now adapting that product for business use in Workplace. The Workplace product will integrate with single sign-on software and provide some control to IT admins.

But Workplace Rooms won’t initially support polls, in-meeting chat, breakout rooms, personal meeting rooms or virtual backgrounds. It also won’t give hosts the ability to control who can present or speak in a meeting. The service lets users invite external guests to meetings.

What’s more, the product will come with a size limitation. Only 50 people will be able to join a meeting. Rivals like Zoom and Cisco Webex let hundreds of people participate in sessions on their platforms.

Facebook Workplace Rooms will display up to 16 people on screen at one time, compared to 25 people in Webex and 49 people in Zoom. The ability to see many simultaneous video feeds has become an essential feature amid the coronavirus pandemic.

Facebook will undercut competitors on price, however. Zoom, for example, costs $14.99 to $19.99 per host, per month for a premium license. Businesses can get access to Workplace Rooms and the premium version of Workplace for $4 or $8 per user, per month.

screenshot of Workplace Rooms
Facebook plans to add Workplace Rooms, a video calling feature, to its business collaboration product in June.

Facebook also has a free version of Workplace and gives nonprofits complimentary access to a premium edition. Workplace mimics the interface and features of the consumer version of Facebook. But the two platforms are separate, requiring users to create different accounts on each.

Julien Codorniou, vice president of Workplace by Facebook, said the company did not intend to match more mature platforms like Webex on features. Instead, Facebook wants Workplace Rooms to do “85% of the job for 99% of the people,” he said.

Facebook intends to bring video conferencing to portions of the workforce that have never used such technology before, Codorniou said. Many Workplace by Facebook customers are multinational companies with a significant proportion of service workers.

“We don’t go after just the market of knowledge workers,” Codorniou said. “We go after the market of everybody who’s employed with a working mobile device. That’s billions of people who have never touched IT before.”

But it remains to be seen how many nonoffice workers will adopt video conferencing platforms. It’s also not certain that Workplace by Facebook customers will use Workplace Rooms.

Customers previously reported using Workplace by Facebook primarily as an intranet replacement, rather than a team collaboration service like Slack or Microsoft Teams. Facebook added a basic video calling feature to Workplace for internal use in 2017.

“They’re casting a line, and they’re going to see if they get any nibbles or not,” said Brian Doherty, an analyst at Gartner.

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Chang takes leave from Cisco collaboration unit amid reorganization

Amy Chang, a top Cisco executive who has led the company’s collaboration division for nearly two years, has taken a leave of absence for an unspecified period.

Chang’s time off comes amid a restructuring within Cisco. David Goeckeler, general manager of Cisco’s networking and security group, resigned to become CEO of Western Digital. The company took Goeckeler’s departure apparently as an opportunity to reorganize into five new product groups.

Under the reorganization, the head of Cisco’s collaboration business will no longer report to the CEO. Instead, that person will answer to the leader of the new security and applications group. Cisco said it planned to appoint an executive to oversee the new group in the future.

Sri Srinivasan, general manager of the Webex suite, will run the collaboration division until Chang returns, the company said in a statement. Srinivasan joined Cisco in early 2018 after spending more than 12 years at Microsoft.

“After an impressive 15 years of great achievements at an incredibly fast pace, Amy has decided to take a well-earned breath,” Cisco said. “She is going to recharge her batteries, while also prioritizing time with her 12-year-old son, and [CEO Chuck Robbins] and Cisco as a whole applaud her for this.”

The reorganization comes at a critical time for Cisco’s collaboration division, which generated something close to $5.8 billion in revenue last fiscal year. The vendor has an opportunity to capitalize on a surge in teleconferencing and remote work amid the coronavirus outbreak.

Chang’s leave of absence also follows a disappointing financial quarter for her unit — the first under her leadership. Revenue for the product category that includes collaboration was down 8% year over year in the three months ended Jan. 25.

Cisco is battling for enterprise customers with Microsoft, which has attracted more than 20 million daily active users to the Office 365 collaboration app Microsoft Teams. The vendor’s Webex business is also taking heat from video conferencing upstart Zoom.

Chang replaced Rowan Trollope as the leader of Cisco’s collaboration business in May 2018 after the vendor acquired her startup, Accompany. Chang previously held a seat on Cisco’s board of directors but resigned to become an employee.

Chang spearheaded significant changes to Cisco’s portfolio. She led an effort to align the features and interfaces of premise-based Jabber and cloud-based Webex Teams. Chang also sought to differentiate Cisco’s products based on a set of AI features marketed as “cognitive collaboration.”

“I am surprised by the changes,” said Dave Michels, principal analyst at TalkingPointz. “Cisco just hosted a highly successful and engaging analyst event last month. The Cisco collaboration leadership team seemed well-aligned, and Chang seemed enthused and engaged.”

Srinivasan is a good pick to lead the division in Chang’s absence, Michels said. Srinivasan spearheaded significant improvements to Webex during his tenure. He will now also oversee Cisco’s telephony and contact center businesses.

Srinivasan has been Chang’s “right-hand man,” said Irwin Lazar, analyst at Nemertes Research. His promotion suggests the company’s strategy will not change dramatically, at least for now.

“Should Amy not return, or be replaced by someone outside the organization, then I’d expect there to be change,” Lazar said.

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Microsoft faces hurdles in selling Teams to first-line workers

Microsoft has launched a public relations campaign to convince businesses that its Teams collaboration app is suitable for use by so-called first-line workers. At stake is a significant expansion of Teams into the lives of workers ranging from retail associates to housekeepers to factory hands.

Success will depend on how well the tech giant develops more industry-specific features and recruits additional hardware partners. Both are needed to drive  Microsoft Teams into first-line segments of the workforce, industry analysts said.

“We should not be impressed by a press release,” said Michael Finneran, principal at dBrn Associates Inc. “And at this point what they have is a press release.”

The capabilities Microsoft is adding to Teams are nothing new, Finneran said. The same kinds of features are already available to first-line workers today from established technology vendors like Motorola Solutions and Spectralink, as well as from numerous startups with apps for specific industries.

What’s more, Microsoft has so far discussed first-line workers in broad terms. But nurses, field technicians, and workers on the floor of a manufacturing plant have very different technology needs. The company won’t be taken seriously by many potential customers until it demonstrates an understanding of their industry.

Microsoft will also need hardware partners. Retail sales associates and warehouse workers typically use shared mobile devices with unique features and strict access controls. But many of Microsoft’s features for first-line workers seem to require businesses to let employees use personal smartphones at work.

Microsoft has only just begun to build that hardware ecosystem. Samsung announced this month it would launch a smartphone for first-line workers that will come pre-integrated with a new walkie-talkie feature in Teams. The device, the Galaxy XCover Pro, will launch sometime in the first half of 2020.

Similarly, Microsoft is still in the early stages of rolling out many of the features for first-line workers that its marketing department has hyped in blogs and press releases. 

Some of the newest features won’t launch for months or longer — and when they do hit the market, they’ll only be available in preview. Technology released in preview mode is in the early stages of development. Large organizations often have policies against using software before it passes beta testing.

For example, a walkie-talkie feature in Teams that drew headlines earlier this month won’t be available until mid-2020. Even then, it will only ship to select users in a private preview. Several other device-related Teams features will launch in a public showing. Those capabilities include SMS sign-in, shared device sign-out and a portal for managing devices.

Nevertheless, Microsoft could succeed in getting first-line workers to use Teams in the long run, analysts said. The company has billions of dollars to spend and already has a foot in the door with most enterprises in the world.

“Microsoft can get there if they want to, but they ain’t getting there without really putting their nose to the grindstone,” Finneran said.

Microsoft said in a statement that it has already made progress in getting companies with first-line workers to use Teams. The businesses include plumbing supply firm Ferguson and retailers Ikea and Mattress Firm.

“These are just a few of the companies on the leading edge of involving the first-line workforce in digital transformation,” Microsoft said. It did not provide details on how those companies’ employees were using Teams.

Microsoft’s broad software portfolio will give the company a leg up. Beyond Teams, Microsoft can offer customers a productivity suite, a customer relationship management app and platforms for e-commerce and internet of things (IoT) projects.

“Microsoft is just able to bring more of the pieces to the solution than a lot of its competitors,” said Rob Arnold, analyst at Frost & Sullivan.

And Microsoft has a clear financial incentive to follow through on its rhetoric.

So-called knowledge workers — the kind of desk-based employees who use software like Microsoft Office — represent only 15% to 25% of the U.S. workforce. Worldwide, the percentage falls to 10% to 15%, according to calculations by PKE Consulting LLC.

The rest of the workforce comprises service workers, like bank tellers, nurses, UPS drivers, waiters and maids.

Those kinds of workers haven’t used collaboration apps like Teams in the past. But Microsoft could significantly increase its market footprint if it convinces them to use Teams in the future, said Raúl Castañón-Martinez, analyst at 451 Research.

“I think they are definitely very serious about going after that segment,” he said.

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Intel partner marketplace to drive ecosystem collaboration

Intel has rolled out the Solutions Marketplace in a bid to facilitate collaboration among its global partner ecosystem.

The Intel Solutions Marketplace, launched Wednesday, provides a platform for Intel partners to create virtual storefronts where they can market their businesses and products. According to Intel, partners can use the Solutions Marketplace to browse other partners’ offerings and engage one another for collaborative purposes. The Solutions Marketplace is the latest move by the company in laying the groundwork for the Intel Partner Alliance program, a revamped partner program slated to launch in the second half of 2020.

“We have this ecosystem across our partner program that spans almost the entirety of our industry, and, oftentimes, the level of collaboration needed between two points in that ecosystem — or three points or even four points in that ecosystem — is growing as the complexity of end customer demands … grows, as well. The Intel Solutions Marketplace would be the way that that industry comes together to facilitate that,” said Eric Thompson, Intel general manager of global partner enablement.

Intel built the Solutions Marketplace on its Solutions Directory, a previously established feature of the company’s IoT Solutions Alliance program. The Solutions Directory lets partners post and promote their IoT-related products and solutions, Thompson said.

Given its origins, the Solutions Marketplace is heavily focused on IoT, but Thompson said offerings will expand into other technology areas. He noted that the marketplace also carries Intel Select Solutions — data center-oriented products for running enterprise software applications such as SAP HANA.

At launch, the Solutions Marketplace has approximately 4,600 unique offerings from about 1,000 Intel partners, Thompson said.

Making partner-to-partner collaborations easier

Other vendors, such as IBM, have recently made efforts to facilitate the partner matchmaking process within their complex channel ecosystems. There are a number of factors driving the need for partner-to-partner collaborations.

Thompson said the Intel partner ecosystem ranges from ODMs, OEMs and ISVs to systems and solutions integrators, services providers and cloud service providers. Customer demand for advanced IT solutions increasingly requires channel firms to combine their skill sets and expertise in joint engagements.

When Intel designed the Solutions Marketplace, the company sought partner feedback on the challenges typically involved in collaborations, Thompson said. Intel partners cited issues such as finding the right companies to connect with and identifying the right people in those companies to contact. “Our intent was to build features into the marketplace to help solve some of those challenges with collaboration,” he noted.

Each virtual storefront lets an Intel partner display a listing of its offerings as well as a detailed profile of its business and targeted industries, focus areas and geographic markets. Partners can be contacted by potential collaborators directly through the storefronts. Additionally, a dashboard gives partners insight into user visits to their storefronts, lead management functions and reporting on lead statistics, Thompson said.

With the Solutions Marketplace launched, Thompson noted that Intel will also continue to host face-to-face partner matchmaking events where partners can learn about one another’s companies and forge alliances.

Intel’s vision for the Solutions Marketplace is to also extend beyond partner-to-partner collaboration. The company aims to drive end customers to the Solutions Marketplace — for example, by shepherding customers to the platform from the Intel.com website, Thompson said. “We see this as a good opportunity for us to help connect end customers … to partners across that variety of solution spaces,” he said.

Other news

  • Rackspace, a cloud and managed service provider, augmented its Service Blocks portfolio of packaged services for cloud environments. The portfolio now includes Container Services Journey, a Service Block to help customers develop container strategies and containerized apps; Hybrid Transformation with VMware Cloud on AWS, which offers tools and expertise for transitioning to hybrid cloud with VMware Cloud on AWS; and Data Modernization, aimed at strengthening customers’ analytics processes, Rackspace said. Rackspace this week also closed its acquisition of Onica, an AWS Premier Consulting Partner and AWS Managed Service Provider.
  • IT management software vendor SolarWinds released the latest version of its N-central remote management and monitoring tool. N-central 12.2 adds network topology mapping capabilities, as well as features for disk encryption, automation and patching, SolarWinds said.
  • NTT Data, an IT services provider based in Tokyo, will resell GoodData’s analytics platform under a new agreement between the companies. NTT Data will also use GoodData’s technology in its iQuattro industrial IoT platform.
  • NTT Data Services, a Plano, Texas, division of NTT Data Corp., signed a definitive agreement to acquire Flux7, an IT services provider and AWS Premier Consulting Partner. Flux7’s expertise includes cloud implementation and migration, automation, and DevOps consulting services, according to NTT Data.
  • Cost and security are key barriers impeding SMBs’ cloud migration, an Insight Enterprises survey found. Fifty-six of the 408 SMB IT decision-maker respondents cited cloud costs as an obstacle, while 50% of those polled identified security requirements. In other findings, the Insight report said 95% of respondents have either implemented or plan to implement within the next year digital transformation initiatives, but 49% rate integrating new technology with legacy systems as very or extremely challenging.
  • Cloud managed service provider Faction introduced a free educational series for companies adopting VMware Cloud on AWS. Dubbed “6-Step Blueprint for the Success,” the program offers business and technical best practices.
  • MSP360, formerly CloudBerry Lab, rolled out macOS and iOS releases of MSP360 Remote Assistant, a freeware remote access and control offering. The Lewes, Del., company said the Apple-oriented releases will make it easier for MSPs to support customers from MacOS computers as well as iOS and iPadOS devices.
  • InterVision, an IT services provider with headquarters in Santa Clara, Calif., and St. Louis, said it has obtained Premier Consulting Partner status within the AWS Partner Network.
  • Wipro, an IT consulting and business process services company, has unveiled cloud Security Operations Center (SOC) services using Microsoft Azure Sentinel. Azure Sentinel is a security information event management offering. Wipro will provide managed cloud SOC services with integrated AI and orchestration capabilities in light of the Microsoft relationship. Wipro will also use its HOLMES AI platform to measure risk factors against compliance standards, according to the company.
  • CloudCheckr, a cloud management platform provider, rolled out a global partner enablement program. The Business Partner Program offers business expertise, sales enablement tools and cloud technology to support MSPs and resellers building cloud service practices, CloudCheckr said.
  • Coronet, a small business data breach platform provider, is partnering with Coalition, a cyber insurance provider for SMBs. The arrangement lets Coronet’s customers obtain Coalition’s cyber insurance products.
  • Identity services provider GlobalSign has signed up Impression, a Johannesburg, South Africa-based solutions provider, to its Certified Regional Partner program.
  • The Internet of Things Security Services Association (IoTSSA) named Robin Miller as its director of channel. Miller will oversee IoTSSA’s industry engagement as the organization develops cybersecurity education resources for MSPs and managed security service providers, IoTSS said.

Market Share is a news roundup published every Friday.

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The Next Chapter of Collaborative Experiences

In real life, collaboration is keenly felt; it’s communal, fast, frustrating, fun, and everything in between. In digital products, however, we currently only see collaboration (hello, co-authoring flags!). While that’s still useful, this difference turns a dynamic process into a series of static hand-offs.

At Microsoft Design, we know collaboration to be much more than the visual evidence that someone else has worked on a document. We operate as a close-knit creative collective and work across myriad geographies, so we know firsthand the importance of understanding, supporting, and enhancing digital collaboration processes.

To build more dynamic collaborative experiences across Microsoft 365, we’ve focused on thoughtful creation points to help people foster meaningful and organic connections, build on each other’s ideas, and carry creative momentum forward.

Through more unified Teams experiences, new Planner designs that streamline task management, and a future-forward approach to co-authoring with the Microsoft Fluid Framework, we’re ensuring the next chapter of Microsoft 365 supports true collaboration.

Collaboration is both an individual and collective act, a duality that necessitates having a shared purpose. When everyone on a team sees a common goal and understands how to achieve it, we amplify our efforts. Microsoft Teams supports this by breaking down barriers to communication and providing a centralized hub for open, transparent collaboration.

Designed as a unified space, apps like Word, Excel, and PowerPoint can be seamlessly used within Teams via an integrated experience. This allows people to share insights and feedback in context, with the right information and tools at their fingertips, without switching apps or interrupting flow. Microsoft Search, which is built right into Teams, uses powerful AI and an understanding of natural language to bring forward what you’re looking for.

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Author: Microsoft News Center

Heineken’s Athina Syrrou and Microsoft’s Brad Anderson talk Teams in ‘The Shiproom’ | Transform

In this episode of “The Shiproom,” Athina Syrrou, who leads collaboration and end user devices for Heineken, joins Microsoft’s Brad Anderson, corporate vice president of Microsoft 365, to discuss what got Heineken interested in using Microsoft Teams and what they’ve learned about it since beginning the pilot – including how to introduce and adopt it efficiently.

Syrrou explains how she chooses the tools she provides to her global workforce, and how she uses the cloud to give her users maximum flexibility to choose the apps and devices they need.  She also schools Anderson on how to use common Greek idioms around the office (which explains why he’s recently been mumbling things about roller skates, chair legs and ducks).

Other discussion topics: The superiority of Greek yogurt, the perfect beer to pair with cereal, the benefits of moving to Intune, elephants and how deploying Microsoft 365 gives users the flexibility needed to do their best work and enable BYOD.

Stop by The Shiproom on YouTube to view more episodes. To learn how you can shift to a modern desktop with Microsoft 365, visit Microsoft365.com/Shift.

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Author: Microsoft News Center

Attending Black Hat USA 2018? Here’s what to expect from Microsoft.

Black Hat USA 2018 brings together professionals at all career levels, encouraging growth and collaboration among academia, world-class researchers, and leaders in the public and private sectors. This is an exciting time as our Microsoft researchers, partners, and security experts will showcase the latest collaborations in defense strategies for cybersecurity, highlight solutions for security vulnerabilities in applications, and bring together an ecosystem of intelligent security solutions. Our objective is to arm business, government, and consumers with deeply integrated intelligence and threat protection capabilities across platforms and products.

Security researchers play an essential role in Microsoft’s security strategy and are key to community-based defense. To show our appreciation for their hard work and partnership, each year at Black Hat USA, the Microsoft Security Response Center (MSRC) highlights the contributions of these researchers through the list of “Top 100” security researchers reporting to Microsoft (either directly or through a third party) during the previous 12 months. While one criterion for the ranking is volume of fixed reports a researcher has made, the severity and impact of the reports is very important to the ranking also. Given the number of individuals reporting to Microsoft, anyone ranked among the Top 100 is among some of the top talent in the industry.

In addition to unveiling the Top 100 and showcasing Microsoft security solutions at Booth #652, there are a number of featured Microsoft speakers and sessions:

Join us at these sessions during the week of August 4-9, 2018 in Las Vegas and continue the discussion with us in Booth #652, where we will have product demonstrations, theatre presentations, and an opportunity to learn more about our Top 100 and meet with some of Microsoft’s security experts and partners.

Team collaboration secondary in Workplace by Facebook app

Facebook pitches Workplace as a team collaboration app, but businesses have found the product more useful as an intranet that helps build community across large workforces with many remote and part-time employees.

In recent months, Facebook has stepped up efforts to position its business platform as a competitor to cloud-based collaboration apps like Slack and Microsoft Teams. Recently, for example, the social media company added to Workplace by Facebook third-party business software and made it easier to deploy instant messaging.

But the Workplace users interviewed for this story do not have the platform integrated with many business apps and have not seen widespread adoption of Workplace Chat, the messaging tool.

Instead, most of those Workplace users continue to rely on platforms like Microsoft Skype for Business for unified communications (UC), while using Workplace primarily for companywide announcements and for promoting collaboration across departments.

Facebook arranged interviews with Weight Watchers, Farmers Insurance and the World Wildlife Fund (WWF) for this story. Heineken USA and Rooftop Housing Group, a 200-person nonprofit based in Evesham, England, were contacted independently. More than 30,000 organizations use the Workplace by Facebook app.

Workplace by Facebook app a better intranet

Only 10% of Weight Watchers employees work at a desk in an office. The World Wildlife Fund has 80 offices around the world. Two-thirds of Heineken workers in the United States are based out of regional offices, which they visit once or twice a week.

These organizations turned to the Workplace by Facebook app because it was a mobile-centric platform that most employees would intuitively know how to use based on the popularity of consumer Facebook.

“For someone who only works two hours a week for the company, we wanted them to be able to intuitively get what the platform was, understand how to use it and take to engage in it,” said Stacie Sherer, senior vice president of corporate communications at Weight Watchers.

Similar to consumer Facebook, Workplace lets users like, comment and share posts. Since deploying Workplace, employees engage with company news more frequently and are more likely to post updates about their own team’s work, the users said.

“Whether you’re in the field, or whether you’re working in finance, or whether you’re working in an administrative role, it has allowed [staff] to feel more part of WWF and our work,” said Kate Cooke, head of network communications at the World Wildlife Fund. (The platform is free for nonprofits.)

The tool has increased collaboration among teams and departments that would have otherwise never interacted. Weight Watchers employees based in different parts of the country have discussed best practices for helping clients. Recently, the Armenian branch of WWF posted about a communications campaign that other offices ended up copying.

Business integrations aren’t central to how companies use Workplace

In May, Facebook unveiled roughly 50 integrations with SaaS apps such as Jira, HubSpot and SurveyMonkey, following the lead of platforms like Slack, Microsoft Teams and Cisco Webex Teams. But for the most part, the organizations interviewed for this story haven’t begun taking advantage of those integrations.

The users, however, do have Workplace integrated with cloud storage apps, such as Box and Google Drive, and web conferencing platforms, such as Zoom, which can be used to live stream meetings and events to Workplace. Those integrations had been available before the May announcement.

Microsoft, Cisco and Slack have marketed their team collaboration apps as hubs for getting work done. Those apps let users, for example, approve expense reports and message with colleagues from the same interface.

The Workplace by Facebook app offers similar functionality, but users are not adopting the app primarily for that reason.

“We really focused it on that engagement perspective to start and really using it as a communication channel,” said Jacqueline Leahy, director of internal corporate communications at Heineken USA. “We have not started to really use it in terms of managing projects.”

Workplace Chat adoption lags

None of the Workplace users rely on the app as their primary instant messaging platform. Most have other UC clients deployed, such as Microsoft Skype for Business, and don’t view Workplace as a replacement for those tools.

At Weight Watchers, for example, the technology and product teams use Slack, integrated with Confluence and Jira, while others in the organization communicate through WhatsApp or text messaging. Sherer said the company was looking into boosting adoption of Workplace Chat.

In fact, Workplace may be inadvertently contributing to a communication channel overload within some organizations. Rooftop Housing Group, for example, now has three or four different ways to instant message, including Workplace Chat, Microsoft Skype for Business and a Mitel softphone client.

“We now need to find organizational defaults,” said John Rockley, the nonprofit’s head of communications and marketing. “Otherwise, we’ve got too many separate channels.”

InMobi forms strategic partnership with Microsoft to power new cloud-based enterprise platforms for marketers | Stories

Collaboration combines the power of the cloud with cutting-edge technologies such as AI and data to provide actionable insights for marketers in a mobile world

SAN FRANCISCO and REDMOND, Wash. — June 26, 2018 — InMobi, a global provider of enterprise platforms for marketers, today announced a strategic partnership with Microsoft Corp. to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider, and will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way marketers are looking at their advertising and marketing strategies in an always-connected world.

Simultaneously, InMobi is significantly expanding its platform for marketers via the InMobi Marketing Cloud, adding to its decade-long market leadership through InMobi’s Advertising Cloud. The Marketing Cloud will enable marketers to get a 360-degree view of every customer, uncovering insights that help them design customer journeys for engagement, action and measurement, and analyzing and acting on customer feedback from disparate channels to increase retention and lifetime value of customers, while remaining committed toward the privacy rights of the customer.

Picture of Satya Nadella, Naveen Tewari and Peggy Johnson
From L to R: Satya Nadella, CEO, Microsoft, Naveen Tewari, founder and CEO at InMobi, Peggy Johnson, Executive Vice President, Business Development, Microsoft

“As digital technology is transforming every industry and every aspect of our lives, companies are seeking new ways to engage customers where they are, with connected, personalized experiences,” said Satya Nadella, CEO, Microsoft. “The combination of Microsoft Azure with InMobi’s marketing platforms will deliver new intelligent customer experiences and business insights to organizations around the world.”

With this partnership, InMobi will move in a phased manner to Microsoft Azure as its preferred cloud provider and tap into the power of its intelligent capabilities. With more regions than any other cloud provider, Microsoft Azure provides the global scale and trusted platform to meet the needs of the marketing industry.

There has been a fundamental shift in the advertising and marketing industry, with far more advanced technologies available to marketers, combined with an exponential increase in customer touchpoints across multiple connected devices. InMobi, with its new AI-powered Marketing Cloud, is at the forefront of these changes and evolving beyond its pure-play advertising platform to a comprehensive and integrated suite of advertising and marketing platforms.

“InMobi is building one of the most advanced enterprise platforms for marketers, and we’re extremely excited to partner with Microsoft as we dive into the next frontier of connected devices,” said Naveen Tewari, founder and CEO InMobi. “With Microsoft’s global reach and advanced security, privacy and compliance, alongside InMobi’s scale and decade-long experience in mobile-first technology, we can truly disrupt the marketing ecosystem. Together, Microsoft and InMobi will create a formidable force in the industry.”

The two companies are also looking at additional opportunities in combining the power of InMobi’s Advertising and Marketing Cloud capabilities with Microsoft Dynamics 365 on the back of the global Azure infrastructure, including AI, machine learning and analytics. The companies will also work in close cooperation on the go-to-market approach, offering these integrated advertising and marketing solutions to Microsoft’s global enterprise client base.

The InMobi Marketing Cloud will be sequentially launched market-wise worldwide over the next six months.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

About InMobi

InMobi is a global provider of enterprise platforms for marketers. As a leading technology company, InMobi has been recognized as a 2018 CNBC Disruptor 50 company and as one of Fast Company’s 2018 Most Innovative Companies. For more information, visit inmobi.com.

For more information, press only:

Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777,

[email protected]

InMobi Media Relations

[email protected]

InMobi forms strategic partnership with Microsoft to power new cloud-based enterprise platforms for marketers | Stories

Collaboration combines the power of the cloud with cutting-edge technologies such as AI and data to provide actionable insights for marketers in a mobile world

SAN FRANCISCO and REDMOND, Wash. — June 26, 2018 — InMobi, a global provider of enterprise platforms for marketers, today announced a strategic partnership with Microsoft Corp. to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider, and will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way marketers are looking at their advertising and marketing strategies in an always-connected world.

Simultaneously, InMobi is significantly expanding its platform for marketers via the InMobi Marketing Cloud, adding to its decade-long market leadership through InMobi’s Advertising Cloud. The Marketing Cloud will enable marketers to get a 360-degree view of every customer, uncovering insights that help them design customer journeys for engagement, action and measurement, and analyzing and acting on customer feedback from disparate channels to increase retention and lifetime value of customers, while remaining committed toward the privacy rights of the customer.

Picture of Satya Nadella, Naveen Tewari and Peggy Johnson
From L to R: Satya Nadella, CEO, Microsoft, Naveen Tewari, founder and CEO at InMobi, Peggy Johnson, Executive Vice President, Business Development, Microsoft

“As digital technology is transforming every industry and every aspect of our lives, companies are seeking new ways to engage customers where they are, with connected, personalized experiences,” said Satya Nadella, CEO, Microsoft. “The combination of Microsoft Azure with InMobi’s marketing platforms will deliver new intelligent customer experiences and business insights to organizations around the world.”

With this partnership, InMobi will move in a phased manner to Microsoft Azure as its preferred cloud provider and tap into the power of its intelligent capabilities. With more regions than any other cloud provider, Microsoft Azure provides the global scale and trusted platform to meet the needs of the marketing industry.

There has been a fundamental shift in the advertising and marketing industry, with far more advanced technologies available to marketers, combined with an exponential increase in customer touchpoints across multiple connected devices. InMobi, with its new AI-powered Marketing Cloud, is at the forefront of these changes and evolving beyond its pure-play advertising platform to a comprehensive and integrated suite of advertising and marketing platforms.

“InMobi is building one of the most advanced enterprise platforms for marketers, and we’re extremely excited to partner with Microsoft as we dive into the next frontier of connected devices,” said Naveen Tewari, founder and CEO InMobi. “With Microsoft’s global reach and advanced security, privacy and compliance, alongside InMobi’s scale and decade-long experience in mobile-first technology, we can truly disrupt the marketing ecosystem. Together, Microsoft and InMobi will create a formidable force in the industry.”

The two companies are also looking at additional opportunities in combining the power of InMobi’s Advertising and Marketing Cloud capabilities with Microsoft Dynamics 365 on the back of the global Azure infrastructure, including AI, machine learning and analytics. The companies will also work in close cooperation on the go-to-market approach, offering these integrated advertising and marketing solutions to Microsoft’s global enterprise client base.

The InMobi Marketing Cloud will be sequentially launched market-wise worldwide over the next six months.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

About InMobi

InMobi is a global provider of enterprise platforms for marketers. As a leading technology company, InMobi has been recognized as a 2018 CNBC Disruptor 50 company and as one of Fast Company’s 2018 Most Innovative Companies. For more information, visit inmobi.com.

For more information, press only:

Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777,

[email protected]

InMobi Media Relations

[email protected]