Tag Archives: come

Salesforce email marketing gets Einstein AI infusion

Salesforce unveiled on Thursday Marketing Cloud email features to come, including Einstein AI tools to automate, personalize and analyze outcomes of email campaigns and interactive emails. Salesforce also introduced testing tools to detect potential errors before hitting the send button.

The Salesforce email marketing AI features scheduled for release later this month include Einstein Content Selection, which makes personalized recommendations for images based on customer preferences. Einstein Copy Insights, also slated for later this month, predicts verbiage most likely to drive customer response in email subject lines and body text, as well as for social media and text messages.

Also, part of the upcoming release is a testing and validation tool that examines email addresses for missing elements, text errors and off-topic offers before sending emails to a list. 

Einstein Messaging Insights, scheduled for January release, analyzes email campaigns to figure out why some campaigns underperform against expected results. More importantly, it can help determine why overperforming ones succeed.

“If you’re doing something that’s performing pretty well, it’s going to try to tell you why,” said Bobby Jania, Salesforce product marketing VP. “So, you’re learning from that and can use it in other campaigns.”

Salesforce also plans to pilot an interactive email builder, based on technology from its Rebel acquisition earlier this year. It can embed surveys, polls and image carousels inside emails. That avails content that otherwise might require an email recipient to click on a web link, which reduces customer engagement.

Consumers and B2B buyers prefer email as the channel to receive marketing messages, according to a Salesforce-commissioned survey of 8,000 consumers and B2B buyers conducted last April. Respondents indicated email remains the favorite channel despite the rise of competing social media and text messaging channels, Jania said.

Salesforce email marketing tools screenshot.
Salesforce email marketing tools now can tap AI to match hero images in individual emails to preferences found in customer data.

Email is not going anywhere as the most-used digital marketing channel, said Constellation Research analyst Nicole France. The upcoming Salesforce email marketing tools aren’t particularly groundbreaking, she said, as other vendors offer similar capabilities.

However, France said that Salesforce is doing what it does well: Getting Einstein AI into the hands of its customers by embedding it in tools they can use right away without help from a data scientist. That will make the tools useful.

“No one’s using AI for the sake of using AI,” France said. “This is a practical use of AI in the marketer’s daily work.”

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For Sale – Asus GTX 980 ti with EK full waterblock and backplate

Does come with original cooler and box but don’t have the screws for it, probably a few £ of ebay.
A couple of screws missing on the block but doesn’t affect the block no leaks etc.
Hard to put a price on it so will be asking £180. £185 delivered.
Was going to sell the block for £50 and card for £150 but would rather sell together.
Upgraded to RTX 2080 and cannot really tell a difference in fps in the games that I play.
Overclocks to above 1500Mhz.

Will update photos using mobile phone later on.
Will be putting it on Ebay and other forums.
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For Sale – Windows 7 Home Premium Full Retail (New, Sealed)

Hello

Bit of a clear out and I’ve come across a new, unopened full retail copy of Windows 7 Home Premium (based on the sticker on the box, I bought it from Comet originally!). As a full retail copy, you can use this to install Windows 7 Home Premium without needing any existing operating system on the laptop / PC etc.

I believe that these keys are also still accepted for a clean install of Windows 10 too, so that might be a bonus (but I don’t promise anything): https://www.howtogeek.com/266072/yo…ws-10-for-free-with-a-windows-7-8-or-8.1-key/

Price includes recorded delivery postage.

Price and currency: £50.00
Delivery: Delivery cost is included within my country
Payment method: Bank Transfer
Location: South London
Advertised elsewhere?: Not advertised elsewhere
Prefer goods collected?: I have no preference

______________________________________________________
This message is automatically inserted in all classifieds forum threads.
By replying to this thread you agree to abide by the trading rules detailed here.
Please be advised, all buyers and sellers should satisfy themselves that the other party is genuine by providing the following via private conversation to each other after negotiations are complete and prior to dispatching goods and making payment:

  • Landline telephone number. Make a call to check out the area code and number are correct, too
  • Name and address including postcode
  • Valid e-mail address

DO NOT proceed with a deal until you are completely satisfied with all details being correct. It’s in your best interest to check out these details yourself.

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For Sale – Asus GTX 980 ti with EK full waterblock and backplate

Does come with original cooler and box but don’t have the screws for it, probably a few £ of ebay.
A couple of screws missing on the block but doesn’t affect the block no leaks etc.
Hard to put a price on it so will be asking £180. £185 delivered.
Was going to sell the block for £50 and card for £150 but would rather sell together.
Upgraded to RTX 2080 and cannot really tell a difference in fps in the games that I play.
Overclocks to above 1500Mhz.

Will update photos using mobile phone later on.
Will be putting it on Ebay and other forums.
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Author:

For Sale – Windows 7 Home Premium Full Retail (New, Sealed)

Hello

Bit of a clear out and I’ve come across a new, unopened full retail copy of Windows 7 Home Premium (based on the sticker on the box, I bought it from Comet originally!). As a full retail copy, you can use this to install Windows 7 Home Premium without needing any existing operating system on the laptop / PC etc.

I believe that these keys are also still accepted for a clean install of Windows 10 too, so that might be a bonus (but I don’t promise anything): https://www.howtogeek.com/266072/yo…ws-10-for-free-with-a-windows-7-8-or-8.1-key/

Price includes recorded delivery postage.

Price and currency: £50.00
Delivery: Delivery cost is included within my country
Payment method: Bank Transfer
Location: South London
Advertised elsewhere?: Not advertised elsewhere
Prefer goods collected?: I have no preference

______________________________________________________
This message is automatically inserted in all classifieds forum threads.
By replying to this thread you agree to abide by the trading rules detailed here.
Please be advised, all buyers and sellers should satisfy themselves that the other party is genuine by providing the following via private conversation to each other after negotiations are complete and prior to dispatching goods and making payment:

  • Landline telephone number. Make a call to check out the area code and number are correct, too
  • Name and address including postcode
  • Valid e-mail address

DO NOT proceed with a deal until you are completely satisfied with all details being correct. It’s in your best interest to check out these details yourself.

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Author:

For Sale – Windows 7 Home Premium Full Retail (New, Sealed)

Hello

Bit of a clear out and I’ve come across a new, unopened full retail copy of Windows 7 Home Premium (based on the sticker on the box, I bought it from Comet originally!). As a full retail copy, you can use this to install Windows 7 Home Premium without needing any existing operating system on the laptop / PC etc.

I believe that these keys are also still accepted for a clean install of Windows 10 too, so that might be a bonus (but I don’t promise anything): https://www.howtogeek.com/266072/yo…ws-10-for-free-with-a-windows-7-8-or-8.1-key/

Price includes recorded delivery postage.

Price and currency: £50.00
Delivery: Delivery cost is included within my country
Payment method: Bank Transfer
Location: South London
Advertised elsewhere?: Not advertised elsewhere
Prefer goods collected?: I have no preference

______________________________________________________
This message is automatically inserted in all classifieds forum threads.
By replying to this thread you agree to abide by the trading rules detailed here.
Please be advised, all buyers and sellers should satisfy themselves that the other party is genuine by providing the following via private conversation to each other after negotiations are complete and prior to dispatching goods and making payment:

  • Landline telephone number. Make a call to check out the area code and number are correct, too
  • Name and address including postcode
  • Valid e-mail address

DO NOT proceed with a deal until you are completely satisfied with all details being correct. It’s in your best interest to check out these details yourself.

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BI for mobile remains a challenge for vendors

While the demand for analytics software grows and vendors old and new race to come up with the next innovations, the majority of vendors’ research and development resources are being dedicated to desktop applications as opposed to BI for mobile devices.

A handful of vendors stand out as exceptions, but mobile apps remain largely underdeveloped by many others.

BI for mobile, simply, presents a conundrum for developers. Some have chosen to invest in mobile, attacked the challenge and made headway, while others have elected to just focus their attention on their desktop applications.

The problem is the screen.

Digestible data is largely visual — it’s charts and graphs, and often more than just one on a single dashboard. Once, it was numbers on a page, but that time is now in the distant past. 

Mobile screens, however, are tiny compared to computer screens. Recreating desktop dashboards doesn’t work particularly well on a mobile device. Recreating the analytic capabilities of desktop device, therefore, doesn’t work either.

Instead, the vendors who have developed successful BI for mobile apps have viewed phones and tablets as different entities than desktop computers, and they’ve created a different experience on their mobile apps.

“[The phone] is not an effective tool for doing data analysis,” said Donald Farmer, principal at TreeHive Strategy in Woodinville, Wash. “It’s an effective tool for conveying short, well-formatted, concise insights. The people who have done a good job … have focused on that. They pick out significant things to tell you on the phone in a format that works for a mobile device, but they’re not trying to give you an analytic tool on a mobile device – that wouldn’t be practical or helpful.”

[The phone] is not an effective tool for doing data analysis. It’s an effective tool for conveying short, well-formatted, concise insights. The people who have done a good job … have focused on that.
Donald FarmerPrincipal, TreeHive Strategy

Similarly, the vendors that have developed good mobile apps have developed their apps specifically for mobile devices, noted Mike Leone, a senior analyst with Enterprise Strategy Group in Milford, Mass.

“First and foremost, [a good mobile BI app is] one that is designed from the ground up for a mobile device,” he said. “I’ve seen all too often organizations try and port their applications and [user interfaces] to a mobile device and the results are underwhelming and in some cases unusable.”

The good and the bad

More than a decade ago, in 2008, Yellowfin introduced its first mobile app. The vendor updated it once, and it didn’t attract many users.

But, recently the vendor completely overhauled the app, instead of attempting to recreate the desktop experience, transforming it into a timeline that looks and acts much like social media feeds. The mobile interface now highlights what it deems to be the most pertinent information and presents it in a way mobile users can easily view it.

Yellowfin CEO Glen Rabie said that he realized BI for mobile could be effective only if “the content and experience being delivered are uniquely designed for mobile versus trying to force fit a dashboard desktop experience onto a phone.”

MicroStrategy, which started developing its app in 2009, is another vendor that’s invested aggressively in BI for mobile.

“For us, we’ve always been focused on intelligence everywhere, how to arm as many people as possible,” said Hugh Owen, senior vice president of product marketing at MicroStrategy. “Mobile opened up another opportunity to arm people who aren’t looking at BI on their desktop with BI.”

While some BI software vendors have invested in creating effective mobile apps, others have all but ignored mobile innovation or ineffectively tried to simply recreate the desktop experience on mobile devices.
While BI vendors have invested heavily in developing their desktop computing software, many have chosen not yet to make the same kind of investment in their mobile apps.

The vendor’s current BI for mobile capabilities enables clients to build custom apps. Retail customers, for example, are able to embed the ability to execute transactions.

Meanwhile, MicroStrategy offers HyperIntelligence for Mobile as part of its HyperIntelligence product line. The app, due to its augmented intelligence and machine learning capabilities, provides a level of contextual understanding and intuitively provides users with information cards.

“If you walk into a store, it gives you a card about the store without you asking,” Owen said. “It can look at your calendar, scan through words and invitations, and match it with cards and give you a push note. It’s proven to be a different approach, and it’s helped us stand out.”

Domo, according to Farmer, is another vendor that has learned how to adapt BI for mobile. So have Qlik and Oracle.

But there are many others that have struggled to develop an effective BI for mobile app and have “an unclear strategy with some mobile being done but nothing very exciting and nothing very compelling,” Farmer said.

Innovation

Despite the limits placed on BI for mobile by a phone’s miniscule screen, there remains room for growth.

Phones and tablets have unique capabilities that desktop computers don’t.

Among the features they possess that desktop devices don’t is GPS. And while desktop devices also have cameras, the cameras on mobile phones and tablets are, well, mobile, while the ones on desktops are rooted in place.

Thanks to GPS, for example, someone who has business in multiple locations can travel to a location and — using a well-designed BI for mobile app — get actionable data about that location delivered directly to their mobile device.

“A good mobile app leverages the physical appendages of the phone or tablet,” Owen said. “It’s aware of your location and takes advantage. It uses the camera to take a picture and scan a QR code or other bar code — you wouldn’t do that with a clamshell laptop.”

The next step in the evolution of BI for mobile, according to Owen, is becoming more proactive rather than reactive by using AI and machine learning and learning behavioral patterns.

“It’s presenting answers back to you before you know you need it,” he said.

Vendors will also need to address security as the development of BI for mobile apps progresses.

“All too often, workers will utilize their personal devices for work,” Leone said. “With security top of mind for virtually every organization, ensuring the right level of controls and governance are in place, not just based on a user, but based on the device, will be important going forward.”

Ultimately, however, mobile devices are tools to connect people so that they can converse. The vendors who view them for what they are and develop BI for mobile apps that take advantage of a mobile device’s unique powers are the ones who will set the pace for innovations.

“It’s not a device for deep contemplation and analysis — it’s a device to look at to glimpse to see what’s important — so a really good mobile app does two things,” Farmer said. “It enables the glimpse of what is important, and it enables the communication of that, because ultimately mobile devices are communication devices.”

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Misconfigured Tor sites leave public IP addresses exposed

The Tor network’s degree of anonymity has come under increased questioning over recent years, and new research found public IP addresses can be connected to misconfigured Tor sites.

Yonathan Klijnsma, lead threat researcher at RiskIQ, a cyber threat intelligence company based in San Francisco, said he found out about the misconfigured Tor sites when crawling the web to associate SSL certificates with the host IP address for the site.

Klijnsma found misconfigured Tor servers that were listening to requests on public IP addresses instead of on the localhost IP address, 127.0.0.1, which is the default address for traffic originating on the same system. Tor servers must listen only on localhost in order to preserve the anonymity users expect from the Tor network and to keep anonymized Tor network traffic off of the public internet.

If correctly configured, an SSL certificate for a Tor site would only be associated with the dark web onion address of that site. But if a misconfigured Tor site listens on a public IP address, the certificate will also become associated with that address. However, it is unclear whether the issue is widespread.

Klijnsma did not respond to requests for comment at the time of this post.

Klijnsma began tweeting about the issue in July in order to make Tor administrators and users aware that sites they expected to be anonymous may not be. And he has even gotten pushback on his research.

Klijnsma’s research isn’t the first to find ways to deanonymize Tor. Researchers previously found that domain-name-system monitoring could be used to identify Tor users. And the FBI notably chose not to disclose a Tor vulnerability it used to find a suspect in a child porn case, leading to the case being dismissed.

Inside Xbox One X Enhanced: Shadow of the Tomb Raider – Xbox Wire

Many of gaming’s most compelling stories come from those who’ve helped to create our favorite Xbox One games. In our Inside Xbox One X Enhanced series, these creators will share the behind-the-scenes accounts of the work involved in enhancing these epic games for Xbox One X, how they’ve helped chart the course of the world’s most powerful console, and what that means for the future of gaming. Today, we’ll be chatting with Eidos-Montreal Programming Director Frédéric Robichaud on the highly anticipated Shadow of the Tomb Raider which sees Lara Croft’s defining moment as she becomes the Tomb Raider.

What specifically is your development team doing to enhance Shadow of the Tomb Raider for Xbox One X?

To ensure that Shadow of the Tomb Raider looked crisp and amazingly polished on Xbox One X, we have worked incredibly hard to fully support HDR mode. We’ve revamped the entire pipeline to be HDR from the get go: realistic lights intensity calibration, HDR textures and global illumination energy conservation.

In Shadow of the Tomb Raider, we offer two modes for players: High Resolution and High Framerate mode. With the GPU power of the Xbox One X, we were able to get 4K at a constant 30 FPS and with the CPU boost, we are targeting 60 FPS with full HD (1080p) in High Framerate mode.

Shadow of the Tomb Raider Screenshot

We’ve been able to improve the quality of certain algorithms on the Xbox One X like stochastic screen-space reflections and atmospheric effects. With the extra memory, we have increased the shadow maps and texture resolution to enhance the visual quality.

Audio wise, we are fully supporting Dolby Atmos to create real 3D audio immersion.

How do these enhancements impact the gaming experience, and why did your development team choose to focus on these enhancement areas?

The recent Tomb Raider games are known for their high quality graphics and Shadow of the Tomb Raider, as the final entry in the origin trilogy, pushes the visual boundaries more than ever before. Supporting 4K was mandatory for us. Players that do not own a 4K TV will still see the visual improvements, mostly with less aliasing and more details in the image.

If the player chooses the High Framerate mode, they will enjoy the fluidity and reactivity of the controls in a seamless gameplay experience.

Shadow of the Tomb Raider Screenshot

The audio immersion is perfect with Dolby Atmos, especially in the jungle areas which are dense with wildlife like the locusts below and birds above. Spatial audio is best experienced with a home theater system; however, all players will still hear those effects and an overall increase in audio fidelity.

How do you expect fans of Shadow of the Tomb Raider will respond to playing it on Xbox One X with these enhancements?

Those playing Shadow of the Tomb Raider on the Xbox One X will be blown away by the visual quality in High Resolution mode or the fluidity if they choose the High Framerate mode. Players will not want to go back to the previous generation of consoles!

What enhancement were you most excited about to explore leveraging for Shadow of the Tomb Raider on Xbox One X?

Without a doubt, High Framerate mode. Maximizing the CPU power to target 60 FPS with a huge, living crowd like in the Cozumel café or Paititi was an interesting challenge. A lot of optimization to our engine was done to achieve these stunning results.

Shadow of the Tomb Raider Screenshot

What does 4K and HDR mean for your game, games in the future and development at your studio?

We completely revamped our pipeline to integrate HDR from the beginning of production. Shadow of the Tomb Raider looks more real and better than ever before because of 4K and HDR. Better resolution, less aliasing, more intensity and more nuance.  We hope that players are blown away by the visual fidelity of the most recent edition to the Tomb Raider franchise.

It is only the beginning; 4k and HDR will become standard to all the games, especially when all developers begin to follow a common HDR standard.

Thanks to Frédéric for taking the time to chat with us about Shadow of the Tomb Raider, which releases on September 14. We’ll bring you more interviews with more developers in the future, as well as more on Shadow of the Tomb Raider, so stay tuned to Xbox Wire!

For Sale – M-Audio Audiophile 2496

Card was taken from a computer, fully working.

It does not come with and leads or installation disks, however the leads can be bought quite cheaply on eBay.

M-Audio

Price and currency: £25
Delivery: Delivery cost is included within my country
Payment method: PP gift or BT
Location: LONDON
Advertised elsewhere?: Not advertised elsewhere
Prefer goods collected?: I have no preference

______________________________________________________
This message is automatically inserted in all classifieds forum threads.
By replying to this thread you agree to abide by the trading rules detailed here.
Please be advised, all buyers and sellers should satisfy themselves that the other party is genuine by providing the following via private conversation to each other after negotiations are complete and prior to dispatching goods and making payment:

  • Landline telephone number. Make a call to check out the area code and number are correct, too
  • Name and address including postcode
  • Valid e-mail address

DO NOT proceed with a deal until you are completely satisfied with all details being correct. It’s in your best interest to check out these details yourself.