Tag Archives: cuttingedge

Airtel CIO targets cutting-edge tech

A major part of every digital transformation is exploring how cutting-edge tech can facilitate the journey. Some companies, like Indian telecom giant Bharti Airtel Ltd., are more capable than others of experimenting with new technologies, affording them a wealth of opportunities for innovation.

In this video from the recent MIT Sloan CIO Symposium, Harmeen Mehta, global CIO and head of digital at Airtel, discusses some of the cutting-edge tech she’s employing at her company — everything from advanced mapping techniques and network digitization to voice computing technology and AI-driven customer offerings.

Editor’s note: This transcript has been edited for clarity and length.

What kind of cutting-edge tech are you using to speed up your company’s digital transformation process?

Harmeen Mehta: Lots of pieces. I think one of the biggest challenges that we have is mapping the intricacies and the inner lanes in India and doing far more than what even Google does. For Google, the streets are of prime importance [when it comes to mapping]. For us, the address of every single house and whether it’s a high-rise building or it’s a flat is very important as we bring different services into these homes. So, we’ve been working on finding very innovative ways to take Google’s [mapping] as a base and make it better for us to be able to map India to that level of accuracy of addresses, houses and floor plans.

Another problem that I can think of where a lot of cutting-edge tech is being used is in creating a very customized contextual experience for the consumer so that every consumer has a unique experience on any of our digital properties. The kind of offers that the company brings to them are really tailored and suited to them rather than it being a general, mass offering. There’s a lot of machine learning and artificial intelligence that’s going into that.

Another one is we’re digitizing a large part of our network. In fact, we’re collaborating with SK Telecom, who we think is one of the most innovative telcos out there, in order to do that. We’re using, again, a lot of machine learning and artificial intelligence there as well, as we bring about an entire digitization of our network and are able to optimize the networks and our investments much better.

Then, of course, I’m loving the new stream that we are creating, which is all around exploring voice as a technology. The voice assistants are getting more intelligent. It gives us a very unique opportunity to actually reach out and bring the digital transformation to a lot of Indians who aren’t as literate — to those whom the reading and the writing part doesn’t come to them as naturally as speaking does. It’s opening up a whole lot of new doors and we’re really finding that a very interesting space to work in and we’re exploring a lot in that arena at the moment.

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InMobi forms strategic partnership with Microsoft to power new cloud-based enterprise platforms for marketers | Stories

Collaboration combines the power of the cloud with cutting-edge technologies such as AI and data to provide actionable insights for marketers in a mobile world

SAN FRANCISCO and REDMOND, Wash. — June 26, 2018 — InMobi, a global provider of enterprise platforms for marketers, today announced a strategic partnership with Microsoft Corp. to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider, and will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way marketers are looking at their advertising and marketing strategies in an always-connected world.

Simultaneously, InMobi is significantly expanding its platform for marketers via the InMobi Marketing Cloud, adding to its decade-long market leadership through InMobi’s Advertising Cloud. The Marketing Cloud will enable marketers to get a 360-degree view of every customer, uncovering insights that help them design customer journeys for engagement, action and measurement, and analyzing and acting on customer feedback from disparate channels to increase retention and lifetime value of customers, while remaining committed toward the privacy rights of the customer.

Picture of Satya Nadella, Naveen Tewari and Peggy Johnson
From L to R: Satya Nadella, CEO, Microsoft, Naveen Tewari, founder and CEO at InMobi, Peggy Johnson, Executive Vice President, Business Development, Microsoft

“As digital technology is transforming every industry and every aspect of our lives, companies are seeking new ways to engage customers where they are, with connected, personalized experiences,” said Satya Nadella, CEO, Microsoft. “The combination of Microsoft Azure with InMobi’s marketing platforms will deliver new intelligent customer experiences and business insights to organizations around the world.”

With this partnership, InMobi will move in a phased manner to Microsoft Azure as its preferred cloud provider and tap into the power of its intelligent capabilities. With more regions than any other cloud provider, Microsoft Azure provides the global scale and trusted platform to meet the needs of the marketing industry.

There has been a fundamental shift in the advertising and marketing industry, with far more advanced technologies available to marketers, combined with an exponential increase in customer touchpoints across multiple connected devices. InMobi, with its new AI-powered Marketing Cloud, is at the forefront of these changes and evolving beyond its pure-play advertising platform to a comprehensive and integrated suite of advertising and marketing platforms.

“InMobi is building one of the most advanced enterprise platforms for marketers, and we’re extremely excited to partner with Microsoft as we dive into the next frontier of connected devices,” said Naveen Tewari, founder and CEO InMobi. “With Microsoft’s global reach and advanced security, privacy and compliance, alongside InMobi’s scale and decade-long experience in mobile-first technology, we can truly disrupt the marketing ecosystem. Together, Microsoft and InMobi will create a formidable force in the industry.”

The two companies are also looking at additional opportunities in combining the power of InMobi’s Advertising and Marketing Cloud capabilities with Microsoft Dynamics 365 on the back of the global Azure infrastructure, including AI, machine learning and analytics. The companies will also work in close cooperation on the go-to-market approach, offering these integrated advertising and marketing solutions to Microsoft’s global enterprise client base.

The InMobi Marketing Cloud will be sequentially launched market-wise worldwide over the next six months.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

About InMobi

InMobi is a global provider of enterprise platforms for marketers. As a leading technology company, InMobi has been recognized as a 2018 CNBC Disruptor 50 company and as one of Fast Company’s 2018 Most Innovative Companies. For more information, visit inmobi.com.

For more information, press only:

Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777,

rrt@we-worldwide.com

InMobi Media Relations

pr@inmobi.com

InMobi forms strategic partnership with Microsoft to power new cloud-based enterprise platforms for marketers | Stories

Collaboration combines the power of the cloud with cutting-edge technologies such as AI and data to provide actionable insights for marketers in a mobile world

SAN FRANCISCO and REDMOND, Wash. — June 26, 2018 — InMobi, a global provider of enterprise platforms for marketers, today announced a strategic partnership with Microsoft Corp. to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider, and will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way marketers are looking at their advertising and marketing strategies in an always-connected world.

Simultaneously, InMobi is significantly expanding its platform for marketers via the InMobi Marketing Cloud, adding to its decade-long market leadership through InMobi’s Advertising Cloud. The Marketing Cloud will enable marketers to get a 360-degree view of every customer, uncovering insights that help them design customer journeys for engagement, action and measurement, and analyzing and acting on customer feedback from disparate channels to increase retention and lifetime value of customers, while remaining committed toward the privacy rights of the customer.

Picture of Satya Nadella, Naveen Tewari and Peggy Johnson
From L to R: Satya Nadella, CEO, Microsoft, Naveen Tewari, founder and CEO at InMobi, Peggy Johnson, Executive Vice President, Business Development, Microsoft

“As digital technology is transforming every industry and every aspect of our lives, companies are seeking new ways to engage customers where they are, with connected, personalized experiences,” said Satya Nadella, CEO, Microsoft. “The combination of Microsoft Azure with InMobi’s marketing platforms will deliver new intelligent customer experiences and business insights to organizations around the world.”

With this partnership, InMobi will move in a phased manner to Microsoft Azure as its preferred cloud provider and tap into the power of its intelligent capabilities. With more regions than any other cloud provider, Microsoft Azure provides the global scale and trusted platform to meet the needs of the marketing industry.

There has been a fundamental shift in the advertising and marketing industry, with far more advanced technologies available to marketers, combined with an exponential increase in customer touchpoints across multiple connected devices. InMobi, with its new AI-powered Marketing Cloud, is at the forefront of these changes and evolving beyond its pure-play advertising platform to a comprehensive and integrated suite of advertising and marketing platforms.

“InMobi is building one of the most advanced enterprise platforms for marketers, and we’re extremely excited to partner with Microsoft as we dive into the next frontier of connected devices,” said Naveen Tewari, founder and CEO InMobi. “With Microsoft’s global reach and advanced security, privacy and compliance, alongside InMobi’s scale and decade-long experience in mobile-first technology, we can truly disrupt the marketing ecosystem. Together, Microsoft and InMobi will create a formidable force in the industry.”

The two companies are also looking at additional opportunities in combining the power of InMobi’s Advertising and Marketing Cloud capabilities with Microsoft Dynamics 365 on the back of the global Azure infrastructure, including AI, machine learning and analytics. The companies will also work in close cooperation on the go-to-market approach, offering these integrated advertising and marketing solutions to Microsoft’s global enterprise client base.

The InMobi Marketing Cloud will be sequentially launched market-wise worldwide over the next six months.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

About InMobi

InMobi is a global provider of enterprise platforms for marketers. As a leading technology company, InMobi has been recognized as a 2018 CNBC Disruptor 50 company and as one of Fast Company’s 2018 Most Innovative Companies. For more information, visit inmobi.com.

For more information, press only:

Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777,

rrt@we-worldwide.com

InMobi Media Relations

pr@inmobi.com

How do I get access to Office 365 preview versions?


Organizations that want cutting-edge productivity features and don’t mind a little risk can receive more experimental…

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Office 365 preview versions before Microsoft distributes standard releases.

Like the Office Insider program that gives participants early access to the latest feature updates to Microsoft Office applications, a global administrator can use the Office 365 admin center to determine who gets access to the targeted release for the newest features. Microsoft calls the more widely distributed version its standard release, which is the refined service that goes to all customers.

Setting up the Office 365 preview option

Companies that participate in the targeted release program get a first look at fledgling features that can help the organization get its IT staff ready to support new functionality and determine if any security or compliance adjustments will need to be made.

By default, all users in an Office 365 tenant get the standard release. To configure the targeted release Office 365 previews for select users or the entire organization, administrators need to make adjustments in the Office 365 admin center.

To configure the targeted release Office 365 previews for select users or the entire organization, administrators need to make adjustments in the Office 365 admin center.

Sign into your Office 365 account, go to Settings and select Organization profile. Find Release preferences and click Edit. Administrators can then choose to enable or disable Office 365 targeted release.

  • To enable targeted release for all users, choose Targeted release for everyone, click Next and then select Yes to confirm.
  • To enable targeted release for selected users, choose Targeted release for selected users, click Next and then select Yes to confirm. You can then add individuals by searching for their names and clicking the plus to add them. Click Save and then Close when complete.
  • To disable targeted release, choose Standard release, click Next and then select Yes to confirm.

Administrators can also add users in bulk and add or remove users from targeted release at any time. Once the administrator makes the change, it can take up to 24 hours for the modification to take effect in the organization’s Office 365 tenant.

It’s important for administrators to follow any established business policies or procedures related to this Office 365 preview option to avoid any surprises for end users. For example, an administrator might send a notification to employees designated for the Office 365 targeted release. This note should remind users that they are using a service that is not yet in general release. The targeted release might have issues that the administrators can forward to Microsoft for the company to fix for a future release.

Experience HDR and 4K with the Insects Demo Experience on Xbox One X

When you pick up your Xbox One X on November 7, you’ll experience many of the latest cutting-edge technology features that will be focused in gaming for years to come like 4K Ultra HD, High Dynamic Range, or HDR as it’s better known, as well as Spatial Audio. To help showcase these new features to you, even if you may not have the 4K display to run, we developed an interactive demo known as “Insects.”

Originally developed by the Xbox Advanced Technology Group for game developers, “Insects” was designed to help teams easily see and hear just how the dramatic the differences can be between the various technologies.

Over time, the team realized how fun and effective the experience was, and so we’re making it publicly available the same day that Xbox One X launches, on November 7 to be viewed on your console. “Insects” will be available to download from the Microsoft Store on your console.

If you don’t have an Xbox One X to experience this interactive demo, we have included a variety of screenshots here that showcase all the elements of the video to give you a sense of what features like HDR and 4K bring to your games.

On Xbox One X, the beauty of “Insects” is the option to toggle between the various formats. Once you’ve completed the initial Guided Tour, you can, at any time, turn 4K on or off, as well as HDR and Spatial Audio. You can also pause the experience and zoom in on various elements.

Better yet, you can even change the time of day and alter the colors of the ladybug and flowers, all while toggling 4K, HDR, and Spatial Audio on or off to your heart’s delight. Also, if you download Insects on an Xbox One X and display it on a 1080p display, switching 4K mode on and off will showcase super-sampling in all its beauty.

If you really want to dig into the details, you can even use Pixel Highlighting to show you what areas of the scene are being affected by HDR or Wide Color Gamut. We think you’ll find it remarkable to see the detail pop into focus when you turn 4K back on, or see the range of detail and color when you do the same with HDR. Our personal favorite is switching HDR on and off at night and looking at the moon. It’s such a simple, but great illustration of the technology.

We hope you enjoy the “Insects” demo experience on Xbox One X and we can’t wait for you to feel true power when the world’s most powerful console launches on November 7.