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New themed Amazon pop-up stores built on consumer data

After closing some 90 pop-up stores over the course of last year, Amazon appears ready to take another stab at the concept with plans to open a chain of themed Amazon pop-up stores with inventory in each store being regularly swapped out as part of rotating themes.

The company has established, or is in the process of establishing, five Amazon pop-up stores this year in or around major metropolitan areas including Las Vegas, Los Angeles, Denver, Houston and Chicago. The sixth location will be in Seattle, next door to Amazon’s corporate headquarters and an Amazon 4-star store, as the company continues its experiment to find the right mix of physical locations. According to Amazon’s website, the new retail stores will serve as “physical extensions of Amazon.com.”

One example of a theme in the Las Vegas store is a focus on cameras. Other themes that have been explored in Amazon pop-up stores include Barbie’s 50th anniversary, Marvel’s Avengers, an Audible reading room, the Food Network and a holiday toy list.

Amazon stores built on consumer data

Amazon’s themed physical stores add to the 26 Amazon Go locations in place or being renovated, 22 Amazon Books stores, 18 Amazon 4-star stores, two AmazonFresh Pickup stores and hundreds of Whole Foods stores. In the next month or two Amazon is set to debut a new chain of grocery stores in the Los Angeles area.

“Amazon is continually iterating with its physical locations, so it will be interesting to see where they end up landing with these different formats,” said Thomas O’Connor, a senior director with Gartner. “They can leverage all the data collected in these stores to more clearly see where there is an opportunity [to] further scale out.  Also, it is another opportunity to go after shoppers who don’t yet have Amazon Prime memberships.”

Another analyst agreed that data, again, will play an integral role in the potential success of the latest Amazon pop-up stores. Not only can Amazon collect more specific data on what customers prefer in certain locations, but the company can apply data it already has in hand about what customers might prefer in a certain zip codes with data collected as part of its 4-star store launches.

This fits the method of operation Jeff Bezos has of taking data and not being afraid to experiment. That’s what these themed pop-up stores say to me.
Guy CourtinFormer vice president of industry strategy, Infor

“This fits the method of operation [Amazon CEO Jeff] Bezos has of taking data and not being afraid to experiment; that’s what these themed pop-up stores says to me,” said Guy Courtin, a former vice president of industry strategy at Infor. “He’ll use the demographic data in those areas he wants to put in (a pop-up store), and if it does well then great, he’ll milk those revenues. If it doesn’t do well, he will pull the plug quickly. It’s a bit like the Halloween stores that pop up for Halloween season and then they’re gone,” he said.

The new pop-up stores remind Courtin of the kiosks companies such as AT&T and Verizon set up in malls to sign up random customers for their respective cellular services, only Amazon is looking to sign up customers for Prime memberships, products and services.

“Once they get you in the store, they are looking to sell you on [Amazon] Prime giving you access to their streaming video and music services, along with whatever themed products they have in a particular store,” Courtin said. “They [Amazon] are masters at locating and capturing new revenue streams.”

Amazon’s themed pop-ups give malls hope

With many mall management companies desperate for revenues from renters, Courtin and other analysts believe Amazon’s pop-up stores will be welcome additions — even if they only stay for a few months at a time and continually swap out inventories with every “theme” change.

“Mall management companies are losing their big anchor tenants like a Sears and others,” Courtin said. “If I’m a mall management company and can get Amazon in there for even two or three months, not only will Amazon benefit, but a dozen other stores right next to the Amazon stores will benefit. Also, it gives mall management companies the opportunity to look more modern to have a giant retailer in their location,” he said.

According to the company’s latest earnings report, physical stores account for about 6% of Amazon’s $70 billion in revenue.

Amazon officials declined to provide comment for this story.

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For Sale – Microsoft Surface Laptop 2 i5 8gb 256gb 13.5”, cobalt blue colour

As title says

have this laptop for sale. Was bought only last week and not registered with Microsoft yet so all the warranty available

really sleek looking and light laptop with great screen and keyboard

used and will be sticking to Mac OS!

excellent condition fully boxed

will get photos up in the next day or two

looking for £850 delivered
NOW 750 DELIVERED

pics attached

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For Sale – Microsoft Surface Laptop 2 i5 8gb 256gb 13.5”, cobalt blue colour

As title says

have this laptop for sale. Was bought only last week and not registered with Microsoft yet so all the warranty available

really sleek looking and light laptop with great screen and keyboard

used and will be sticking to Mac OS!

excellent condition fully boxed

will get photos up in the next day or two

looking for £850 delivered
NOW 750 DELIVERED

pics attached

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AI in e-commerce helps product sales

Over the last few years, e-commerce companies have made buying and selling items online easier by using AI. EBay, one of the largest e-commerce companies in the world, uses computer vision, natural language processing, machine learning and deep learning to help users.

EBay has invested heavily in developing and deploying AI capabilities. While it doesn’t necessarily do anything unique — competitors including Wayfair and Amazon have developed similar AI in e-commerce tools — what it does appears to benefit sellers and buyers on its platform, which differs markedly from its biggest competitors in being auction-driven and oriented primarily toward sellers.

EBay provides several tools for images, including a search by image function and photo cleanup.

Image recognition

Using the mobile eBay application, buyers and sellers can take a photo of an object, which, using computer vision and deep learning, eBay matches with similar images on its platform. The feature has been available since 2017, and has since been improved as more images have been uploaded for the machine learning algorithms to train on.  

Comparable features are available on a number of other platforms, including Google and Amazon. These platforms also have object recognition, enabling users to take a photo of something and see comparable items.

By also considering product descriptions as well, the search function optimizes accuracy. Sellers are able to get automatic pricing recommendations, although that wasn’t always so.

EBay screenshot
EBay uses AI to automatically identify images and to do image cleanup

“Historically we did a really bad job with [pricing models],” said Scot Hamilton, vice president of engineering.

EBay has a lot of unique inventory, Hamilton explained, making it difficult to find true peers to benchmark against for some objects.

Looking at characterizes such as the images, price range, descriptors and titles of the listed object, and by comparing it to similar objects, among other things, eBay attempts to automatically determine a relative price for an object.

The suggested price is generally slightly lower than the market average to keep inventory moving, Hamilton said. Casual and hobby sellers adopt the suggested price point around 80% of the time, he said.

AI in e-commerce

The platform also boasts an image cleanup capability for sellers. The feature, still in beta, takes an image and tries to automatically separate the featured object from visual clutter in the background.  

“Search engines these days require, in many cases, a white, clean background on photos,” said Harry Temkin, vice president of seller experience.

Sellers, he continued, “often take pictures in very interesting places,” like on the stairs, in a kitchen or in a garage.

The beta feature crops the featured item automatically from the photo. Now, manual input is still required in many cases, with users having to swipe around the edges of an object. However, the feature is getting sharper, Temkin said.

It is software that is continuously learning.
Harry TemkinVice president of seller experience, eBay

“It is software that is continuously learning,” he said. The more photos that go through it, the better it will work.

Besides its image features, eBay provides home-grown automatic translation, enabling buyers and sellers in different countries to see listings in their own languages.

The translation happens behind the scenes, Hamilton said, with users not necessarily realizing it’s even happening.

According to Hamilton, eBay’s model is 5% or 6% more accurate than off-the-shelf products.

“Being a global platform … not everyone speaks English,” Temkin said. “Being able to use machine translation to convert an English listing into a German listing or a Spanish listing or a French listing is useful.”

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For Sale – 13-inch MacBook Pro 2.5GHz Dual-core Intel i5 (Mid 2012)

Received last week as an insurance replacement for my old MacBook which broke a few weeks ago. My insurance company ordered this direct from the Apple Refurb site (RRP £759) meaning you’ll get 12 months warranty too from Apple. You can find it on their website here. Only opened to take a…

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For Sale – Microsoft Surface Laptop 2 i5 8gb 256gb 13.5”, cobalt blue colour

As title says

have this laptop for sale. Was bought only last week and not registered with Microsoft yet so all the warranty available

really sleek looking and light laptop with great screen and keyboard

used and will be sticking to Mac OS!

excellent condition fully boxed

will get photos up in the next day or two

looking for £850 delivered
NOW 750 DELIVERED

pics attached

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Vendors detail cloud-based backup past, present, future

It’s safe to say cloud-based backup has gone mainstream.

In the last five years, cloud backup grew from something that organizations often greeted with skepticism to a technology that’s at least a part of many businesses’ data protection plans.

Some of that evolution is a result of users getting more comfortable with the idea of backing up data in the cloud and the security there. Some of it is a result of vendors adding functionality such as security, backup of cloud-born software as a service (SaaS) data and other enhancements. Challenges remain, though.

In part one of this feature, several experts in cloud-based backup detailed how the market has developed and what businesses can expect in the years to come. In part two, executives from backup vendors, including cloud backup pioneers, discuss their impressions of the past, present and future of the technology.

How has cloud-based backup evolved in the last five years?

Eran Farajun, executive vice president, Asigra: [Cloud-based backup has] become a lot more mainstream as a service.

Headshot of Asigra's Eran FarajunEran Farajun

Because it’s become so popular, it’s become a target. So, it’s moved from becoming a defensive mechanism to it becoming an attack vector. It’s a way that people get attacked, which has then caused even more evolution in the last, I would say two or three years, where cloud backup now has to include security and safety elements. Otherwise, you’re not going to be able to recover confidently with it.

Hal Lonas, CTO, Carbonite: We have seen a rise in the popularity of cloud, especially over the past five years as it becomes a more scalable and economical solution for businesses — particularly SMBs that are expanding rapidly. It has also been highly embraced by the service provider and solution market.

Public cloud has also come a long way, especially among highly regulated industries such as healthcare and finance. We’re seeing these organizations turn to the cloud more frequently than before, as it provides an easier and more cost-effective way to meet their recovery time objective and recovery point objective requirements.

Danny Allan, CTO, Veeam: The first perspective of customers was, ‘I’ll just take my backups and [move them] to the cloud,’ and there wasn’t really thought given to what that meant.

We’ve become a lot more efficient about the data movement, both in and out, and secondly, there are now options that didn’t exist in the past. If you need to recover data in the cloud, you can, or you can recover back on premises. And if you are recovering it back on premises, you can do that efficiently.

Headshot of Arcserve's Oussama El-HilaliOussama El-Hilali

Oussama El-Hilali, CTO, Arcserve: [There has been] tremendous evolution both in quantity and quality of the cloud backup. We’ve seen a number of vendors emerge to provide backup to the cloud. We’ve seen the size of the backups grow. We’ve seen the number of people who are interested in going to cloud backup grow as well.

I think one of the fundamental things in data protection has been creating the distance between the primary and secondary data, in case of disaster.

Where are we in the story of cloud-based backup? Is it at the height of its popularity?

Farajun: I don’t think it’s at the height. It’s still growing fairly quickly as an overall service. So, it’s not flat; it’s still growing in double-digit figures year over year.

And I think what lends to its popularity is future evolution. It’ll get more secure. It has to be more secure.

There will be new types of workloads that get included as part of your backup service. For example, backing up machines today is fairly common. Backing up containers is not as common today, but it will be in three to five years.

The cloud market is mature and is fast becoming the infrastructure of choice for many companies, whether at the SMB or enterprise level.
Hal LonasCTO, Carbonite

I think cloud backup for SaaS applications [will grow]. A lot of cloud backup services and vendors support Office 365, Salesforce and G Suite, but as more and more end customers adopt more software as a service, the data itself also has to be protected. So, you’ll see more cloud backup functionality and capabilities protect a broader set of SaaS applications beyond just the big ones.

Lonas: The cloud market is mature and is fast becoming the infrastructure of choice for many companies, whether at the SMB or enterprise level. This can be proven with the popularity of Microsoft Azure, AWS and Google along with other cloud providers.

Right now, many still equate cloud with security and while cloud solves some problems, it is not a complete cure. Rather, we will see more cloud-oriented security solutions protecting cloud assets and their specific issues in the upcoming years.

One of the biggest pain points with cloud adoption today is migrating data to these infrastructures. The good news is that there are a number of tools available now to alleviate the traditional issues related to data loss, hours of downtime and diverted key resources.

Allan: We’re not at the height of its popularity. We’re in early stages of customers sending their data into the cloud. It’s been growing exponentially. I know cloud has been around for 10 years, but it’s only really in the last year that customers are actually sending backup data into the cloud. I would attribute that to intelligent cloud backup — using intelligence to know how to do it and how to leverage it efficiently. 

El-Hilali: It’s a good step, but we’re not at the peak, or anywhere close to the peak.

The reason being is that if you look at the cloud providers, whether it’s public cloud like AWS or companies like us, the features are still evolving. And the refinement is still ongoing.

What do you expect in the cloud backup market in the next five years?

Farajun: I think there will be more consolidation. I think that more of the old-school vendors, the big broad vendors, will continue to add more cloud backup service capability as part of their offerings portfolio. They’ll either acquire companies that do it or they will stand up services that do it themselves. There will be more acquisitions by bigger MSPs that buy smaller MSPs because they deliver cloud backup services and they have the expertise.

I think you’ll see an increase of channel partners bringing [cloud-based backup] back in-house and actually being the service provider instead of just being a broker. And that will happen because it adds more value to their business.

And I think you’ll see unfortunately ransomware attacking more and more backup software, whether it’s delivered as a service or on premises, just because it’s so damaging.

Lonas: Looking ahead, we will see cloud backup and data protection continue to gain popularity, especially as businesses implement cyber-resiliency plans.

More organizations now trust the cloud to be available, secure and meet their business needs. We will continue to see Moore’s Law drive down network and storage costs so that businesses can continue to reduce their on-premises footprint. Some of this change is technical, and some is cultural, as most of us trust the cloud in our personal lives more than businesses do; and we expect to see this trend continue to shift for businesses in the future.

Allan: I think there’s going to be a whole emergence of machine learning-based companies that exist only in the cloud, and all they need is access to your data. In the past, what was the problem with machine learning and artificial intelligence on premises? You had to install it on premises to get access to that data or you needed to pick up petabytes of data and get it to that company. If it’s already there, you can imagine a marketplace emerging that will give you value-added services on top of this data.

El-Hilali: I think the potential for DRaaS will continue to grow and I say that because the availability of the data, the spontaneity of recovery, is becoming more of a need than a good-to-have.

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For Sale – Microsoft Surface Laptop 2 i5 8gb 256gb 13.5”, cobalt blue colour

As title says

have this laptop for sale. Was bought only last week and not registered with Microsoft yet so all the warranty available

really sleek looking and light laptop with great screen and keyboard

used and will be sticking to Mac OS!

excellent condition fully boxed

will get photos up in the next day or two

looking for £850 delivered
NOW 750 DELIVERED

pics attached

Go to Original Article
Author:

For Sale – Microsoft Surface Laptop 2 i5 8gb 256gb 13.5”, cobalt blue colour

As title says

have this laptop for sale. Was bought only last week and not registered with Microsoft yet so all the warranty available

really sleek looking and light laptop with great screen and keyboard

used and will be sticking to Mac OS!

excellent condition fully boxed

will get photos up in the next day or two

looking for £850 delivered
NOW 750 DELIVERED

pics attached

Go to Original Article
Author:

For Sale – Microsoft Surface Laptop 2 i5 8gb 256gb 13.5”, cobalt blue colour

As title says

have this laptop for sale. Was bought only last week and not registered with Microsoft yet so all the warranty available

really sleek looking and light laptop with great screen and keyboard

used and will be sticking to Mac OS!

excellent condition fully boxed

will get photos up in the next day or two

looking for £850 delivered
NOW 750 DELIVERED

pics attached

Go to Original Article
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