Tag Archives: search

LinkedIn Sales Navigator refresh adds deals pipeline

A LinkedIn Sales Navigator refresh adds a deals management feature, smoother search experience and mobile deal pages to the social media giant’s social sales platform.

The revamp injects an array of new ways to search, manipulate and process LinkedIn’s vast troves of personal and consumer data and data from CRM systems and puts LinkedIn in a better position to monetize the information — coming off a hot quarter for LinkedIn, which reported June quarter earnings of $1.46 billion, up 37% from Q2 2017.

These upgraded features represent the next step in AI-assisted sales and marketing campaigns in which B2B companies mash up their own customer data with information on LinkedIn.

Microsoft banking on LinkedIn revenue

Microsoft bought LinkedIn in June 2016 for $26.2 billion. While Microsoft doesn’t always announce how AI is assisting automation of sales-centric search tools in Sales Navigator, a premium LinkedIn feature that also integrates LinkedIn data to CRM platforms such as Salesforce and Dynamics CRM, some experts have noted how AI subtly manifests itself in the search. 

The LinkedIn Sales Navigator refresh was unveiled in a blog post by Doug Camplejohn, vice president of products for LinkedIn Sales Solutions.

The new “Deals” web interface extracts and imports sales pipeline data from the user’s CRM system and enables users to update pipelines considerably faster, Camplejohn said in the post about the LinkedIn Sales Navigator refresh.

“Reps can now update their entire pipeline in minutes, not hours,” he wrote.

Adobe Sign connector added

Meanwhile, a new feature in Deals, “Buyer’s Circle,” pulls in and displays opportunity role information to streamline the B2B buying process. Users can see if any “key players” such as decision-maker, influencer or evaluator, are missing from deals, according to LinkedIn.

We all live in email.
Doug Camplejohnvice president of products, LinkedIn

The vendor called another new function in the LinkedIn Sales Navigator refresh — Office 365 integration — “Sales Navigator in your inbox.”

“We all live in email,” the blog post said. “Now you can take Sales Navigator actions and see key insights without ever leaving your Outlook for Web Inbox. “

LinkedIn also touted what it called a “new search experience” in the Sales Navigator update, saying it redesigned the search function to surface search results pages faster and easier.

Also as part of the LinkedIn Sales Navigator refresh, LinkedIn added mobile-optimized lead pages for sales people working on mobile devices. LinkedIn also named Adobe Sign the fourth partner to its Sales Navigator Application Platform (SNAP). Other SNAP partners include Salesforce, Microsoft Dynamics and SalesLoft.

Bing adds new intelligent visual search features

As the saying goes, a picture is worth a thousand words. Microsoft’s new intelligent visual search technology allows users to discover information about objects captured in images without having to pick and choose a handful of keywords to fit into a search box.

The AI-powered visual search feature is available on Bing mobile apps.

“Sometimes, it is almost impossible to describe what you want to search for using words,” explained Vince Leung, product lead for Bing Images at Microsoft.

For example, imagine hiking through a meadow and seeing a flower that you’ve never seen before. You want to know what it is and whether you can get it at your local garden store to plant at home. Bing’s Visual Search can help you identify and find more information from your snapshot of the flower.

Or, perhaps you’re in the market for a new couch and spot one you like in a high-end home furnishing store, but the price tag is beyond your budget. By taking a picture of the couch, Bing’s Visual Search can help you find couches that match the style with prices that may meet your budget.

The visual search feature uses Microsoft’s computer vision algorithms, which are trained with datasets containing vast amounts of labeled images, as well as images from around the web. From the training images, the algorithms learn to recognize dogs from cats, for example, and roses from daisies.

What’s more, the learning process is never done; the performance of the algorithms improves as they get more data.

“While there have been strides for many years to get to this point,” noted Leung, “with the advent of cloud computing we are able to accelerate our ability to make sense out of pixels.”

Related:

John Roach writes about Microsoft research and innovation. Follow him on Twitter.

Visual Search from Bing now lets you search what you see

Today we’re launching new intelligent Visual Search capabilities that build upon the visual technology already in Bing so you can search the web using your camera. Now you can search, shop, and learn more about your world through the photos you take.
These new Visual Search capabilities are available today in the US on the Bing app for iOS and Android, and for Microsoft Launcher (Android only). They’ll also begin rolling out today for Microsoft Edge for Android, and will be coming soon to Microsoft Edge for iOS and Bing.com. Just click the camera button to get started:

                         
For example, imagine you see a landmark or flower and want to learn more. Simply take a photo using one of the apps, or upload a picture from your camera roll. Bing will identify the object in question and give you more information by providing additional links to explore.


                        

You can even shop from your photos for fashion and home furnishings. Let’s say you see a friend’s jacket you like, but don’t know its brand or where to purchase. Upload a pic into the app’s search box and Bing will return visually-similar jackets, prices, and details for where to purchase.

We’ll be working hard over the coming months to add more capabilities to Visual Search, so your input on these features is greatly appreciated, as always. We hope you’re as excited by Visual Search as we are!

– The Bing Team

Welcoming Flipgrid to the Microsoft family |

If you want to see what a movement looks like, search #FlipgridFever on Twitter, or walk into any classroom that’s using Flipgrid. The enthusiasm radiating from Flipgrid’s community is a reflection of how the product began – in the classroom.

Back in 2015, Dr. Charlie Miller, Jim Leslie and Phil Soran came together to envision a world where educators could recast the role of video in the classroom, from a passive experience to a tool that empowers and amplifies every student’s voice. Flipgrid does just that, now supporting more than 20 million Pre-K to PhD educators, students and families across 180 countries. But the success isn’t simply in the numbers, it’s in how students tap into Flipgrid to define their voices, share their voices and respect the diverse voices of others.

This is just the beginning of Flipgrid’s inspiring story. Today, I’m thrilled to announce the Flipgrid team will be joining Microsoft and embarking on its next exciting chapter. To bring the power of video-based social learning to everyone, we’ll be making Flipgrid free for all educators and offering prorated refunds to everyone who has purchased a subscription from Flipgrid in the last year.

Plus: I’m not the only one who is excited.

Just as we’ve seen with products like Teams, social interaction in learning can help deepen students’ understanding of curricula and help build their collaborative, social and emotional skills. The recent Class of 2030 research illustrates how social and emotional skills will be required in 30 to 40 percent of the fastest-growing occupations. With social learning, students are not only more employable, but they are more likely to become responsible, confident digital citizens.

Teachers, like Lucretia Anton (@lantonha) from the Arcadia Unified School District in California, are saying Flipgrid helps their students develop their communication skills, increase self-awareness and grow from failure, setting them up to contribute positively to the world.

Fans of Flipgrid can rest assured the Flipgrid they know and love, in joining Microsoft, will continue to grow and thrive across the Microsoft, Google and partner ecosystems, all while retaining its distinct brand, culture and team. Furthermore, Flipgrid will continue to be a safe, secure place for students and teachers to communicate in alignment with Microsoft’s GDPR, FERPA and COPPA compliant privacy architecture.

‘Fans of Flipgrid can rest assured the Flipgrid they know and love, in joining Microsoft, will continue to grow and thrive across the Microsoft, Google and partner ecosystems, all while retaining its distinct brand, culture and team.’ #FlipgridFever Click To Tweet

If you’re eager to learn more, new Flipgrid updates will be livestreamed from Minneapolis on August 1 at Flipgrid’s annual educator conference, #FlipgridLIVE. You can learn more about refunds for Flipgrid classroom by visiting blog.Flipgrid.com/refund.

So, yeah – we caught #FlipgridFever!

‘Aha, now I get it!’ Microsoft is building technology to put numbers in perspective – The AI Blog

When people in the United States ask Microsoft’s search engine Bing how big Syria is, they learn the country is 71,498 square miles and about equal to the size of Florida. When they ask Bing how many calories are in a serving of ice cream, they learn that a scoop contains 137 calories, which is equal to about 11 minutes of running.

These two-part answers supplied by Bing are early, real-world examples of a technology being developed inside Microsoft’s research labs to help us make sense of the jumble of numbers we increasingly encounter in the digital world.

“We want to reduce the number of times that people read a number and can’t make sense of it. And we want to do that by providing some context, or an analogy, or perspective, that puts it in more familiar terms usually related to their everyday experience,” said Jake Hofman, a senior researcher in Microsoft’s New York research lab.

The need for a new way to understand numbers stems from the overwhelming abundance of data now available to help us make decisions about everything from federal budgets to personal health and environmental conservation, noted Dan Goldstein, a principal researcher in Microsoft’s New York research lab.

“The solution is a relatively low-tech one. Using perspective sentences is very simple and they help a lot,” he said. “What we’re finding is creating them is a difficult challenge because it requires not only understanding the proper numbers to compare the numbers to, but also understanding what people are familiar with, what kinds of comparisons people like, what kinds of things people can easily imagine.”

On the road to AI

The examples on Bing today are only available for a few specific subjects and required human input to develop. Ultimately, the Microsoft researchers aim to build a service that automatically generates perspectives for any number and communicates them with the ease of a skilled storyteller or teacher. This service would be able to pass a test for general artificial intelligence posed in 1950 by the British computer theorist Alan Turing.

“You would be very sure you were talking to a machine if it says 248,572 square miles as opposed to roughly the size of Texas when you asked it how big France was,” said Goldstein. “To pass the Turing test, you have to talk like a human; someone who can explain something in a way that is personalized to the audience.”

The road to this generalized, automated technology that takes raw numbers from sources such as email, social media feeds and search results and puts them in a personalized context is filled with hurdles. To clear them requires a deep understanding of the nuance and complexity of what makes humans human.

Microsoft’s New York research lab, where Hofman and Goldstein are based, is well suited to clear this hurdle, noted David Pennock, a principal researcher and the lab’s assistant managing director. The lab brings together social scientists and computer scientists to study not just computers, but people and how people behave with computers.

“There’s an extra piece that is important for AI, which is taking the result of the complex algorithm that does all its magic and then actually putting it in a presentable form for people,” said Pennock. “If you want to run a data-driven company, yes you want all the great data; yes, you want to run all the right experiments; and yes, you want to make decisions based on your data. But ultimately, you need it in a form that is presentable to a person who in the end makes the decision.”

Numbers in the news

Hofman and Goldstein started down this road on October 30, 2012. The researchers remember the day because it fell the day after Superstorm Sandy slammed the East Coast. They fought snarled traffic to reach an off-site meeting where they had a brainstorming session on new research directions.

“We proposed the idea of trying to make numbers in the news make sense to the average person,” said Hofman. “Everyone nodded and said, ‘Yeah, that sounds like a good idea.’ We had no idea how good of an idea it was, or wasn’t, or how hard of a problem it was to solve.”

To begin, the researchers recruited people to participate in an online experiment designed to quantify the value of perspectives for the comprehension of unfamiliar numbers. Some participants generated perspective sentences for numbers taken from news articles and others took a series of randomized tests to determine if the perspectives improved recall, estimation and error detection.

For example, a news article noted that “Americans own almost 300 million firearms.” That fact alone might be difficult to estimate or believe if never seen before, and recall even if seen in the past. The researchers found comprehension of U.S. gun ownership improved with the perspective that “300 million firearms is about one firearm for every person in the United States.”

The finding that perspective sentences help people understand numbers in the news prompted the researchers to begin teasing apart why perspectives work. Does merely the repetition of numbers increase memory? Do perspectives add fodder for our brains to noodle over and associate with, leading to more stuff to pull on when it comes time for recall? Do perspectives stake mental flags?

What’s more, are some perspectives better than others? Take the area of Pakistan, for example, which is 307,373 square miles. What comparative rank or measure best helps people understand how big – how much land – 307,373 square miles is? Perhaps, how long it would take to drive across? Or how big it is compared to U.S. states? If comparing to states, which state? Is twice the size of California more helpful than five times larger than Georgia?

“How do you figure out which of those is better? How do you do that in a principled way?” said Chris Riederer, who interned with Hofman and Goldstein while pursuing his Ph.D. at Columbia University and co-authored a paper that describes this phase of the research. “Essentially, what we did is we ran a big survey.”

Study participants compared country sizes and populations to the sizes and populations of various U.S. states. The results show that familiar states combined with simple multipliers, even if less precise, are best. For example, people in the U.S. grasp the area of Pakistan more easily when expressed as roughly twice the size of California than the technically more accurate five times larger than Georgia.

These findings were used to generate the country-area perspectives live on Bing today. Ask the search engine, “How big is Pakistan?” and you’ll learn the square-mile fact along with the pre-computed comparison to California.

Bing and beyond

Bing’s question and answer team is working on additional perspectives to increase comprehension of everything from gas mileage to planet sizes. Bing’s food and drink team deployed perspectives that express calories in terms of minutes of running, protein and sodium in percent of the daily recommendation, grams of sugar in teaspoons of sugar and milligrams of caffeine in cups of coffee.

The decision on how to express each perspective – calories in minutes running versus walking, for example – involves brainstorming over email between the Bing and research teams as well as analysis of data from search logs and surveys, explained Christina Ntouniaoglou, a program manager for Bing’s food and drink team.

“I was thinking it is walking. Why would it be running? There are people who cannot really run. But the survey proved that people actually like the running part, so we went with that,” she said.

The next challenge, said Hofman, is to build a system that automatically creates perspectives so that people can more easily use all the data we have access to today to make informed decisions.

“Computers have lots of facts in lots of databases, but they don’t really know how to rank those facts as more or less useful, or comprehensible, to humans,” he said. “That is the last remaining hurdle – big hurdle – that we need to clear in this project.”

Hofman and Goldstein are applying the latest advances in machine learning, a branch of artificial intelligence, and data analysis to clear this hurdle. Their eyes are fixed on the goal of a generalized service that operates as a plug-in to browsers, email programs and text editors that automatically generates relevant, personalized perspectives for any numbers the users encounter or write.

“If we were infinitely wise and infinitely good at calculating, it wouldn’t really matter how numbers are expressed, it would all be the same to us. But the fact is, some things really cause people to go ‘Aha, now I get it,’” said Goldstein. “This is new territory; looking at how to communicate numbers in a way that gives people insight and memory and comprehension.”

The half decade Hofman has spent on the research project, he said, has already planted perspectives in his brain.

“I am always in the background thinking, ‘Am I presenting this in the most comprehensible way?’”

Related:

John Roach writes about Microsoft research and innovation. Follow him on Twitter.

Introducing the SEM Insider Insights podcast series – Bing Ads

To make Bing Ads an effective endeavor for search engine marketing (SEM) pros, we spend a lot of time talking to the people who use it. When we meet someone who is truly mastering the art and science of SEM, we do our best to convince them to share their knowledge with you.
 
Give yourself a shortcut to staying informed and up to speed with our SEM Insider Insights podcast series, featuring interviews with some of the sharpest SEM leaders in the industry.
 
In addition to discussions with independent experts and consultants, we’re getting down into the SEM trenches and meeting with the professionals who are staying ahead of the competition by innovating strategies every day. They’re sharing with us – and you – their opinionated, first-person spin on the challenges SEM pros face trying to surf the cutting edge.
 
We invite you to listen in on the conversation and take advantage of the great opportunity to learn something new or maybe help you to confirm a path forward.
 
Here’s what we’re talking about:

Podcast: Ad testing tips and tricks

SEM pro: Brad Geddes, Adalysis

Podcast host Frances Donegan-Ryan thanked her lucky stars when Brad Geddes, author and co-founder of Adalysis, dropped by to share his ad testing tips and tricks. At the top of his list was this gem, “If you’re not testing, you’re not understanding.” Geddes explained that testing is the only way to understand how you’re influencing customers and discovering what they care about.
Projects start with Bing Ads research, gleaning new ideas discovered by the Bings Ads team. With the help of Bing Ads’ heat maps, Geddes discovers the most commonly used words in different ad types. He can also determine which words people would use for the targeted product or service.

Listen now

Podcast: For rising SEM pros, on-the-job practice makes perfect

SEM pro: Maddie Cary, Point It Digital Marketing
 
If you’re a new SEM professional – or want to help motivate the younger set on your team – listen to or share this interview with Maddie Cary.
 
When Cary joined Point It Digital Marketing as an intern, her college education hadn’t prepared her well for the job ahead. But just six years in her role, Cary has captured the attention of not only her employer but industry watchers as well, winning multiple awards, including Young Search Professional of the Year by US Search Awards. How’d she do it? In this podcast, Cary said the key to starting a successful career in SEM and PPC is to take it upon yourself to continually polish the skills this dynamic profession requires.

Listen now

Podcast: Paid-search success in a mobile-first world

SEM pro: Aaron Levy, Elite SEM

Developing SEM strategies for mobile devices is no longer an option for marketers, it has become a necessity. Considering that, on average, more than half of all searches are done on mobile devices annually (that figure jumps to 75 percent on Thanksgiving and Black Friday) having an effective mobile strategy is the key to survival. When Frances Donegan-Ryan talked to Aaron Levy from the digital agency, Elite SEM, he emphasized that going mobile isn’t a simple matter of scaling an image to fit a handheld device screen.
 
Why’s that? Consumers’ mindsets can change depending on when and where they’re using devices. As a result, marketers shouldn’t take a “device-first approach,” said Levy. Instead, marketers need to create mobile experiences that allow consumers “to do what they want to.”
 
Listen now
 
Click here to check out the SEM Insider Insights podcast series. Reach out to us on Twitter @BingAds and let us know what you think. We’d love to hear your speaker and topic recommendations!
 

From all the data chaos emerges big data value

In psychology, the term gestalt describes the search for meaningful perceptions in a chaotic world — finding the one reality that explains the whole. The same principle applies for data managers trawling to find meaning in overflowing lakes of undefined, unstructured data.

Businesses pour millions of dollars each year into purchasing and developing all variations of hardware and software to collect and analyze data from multiple sources. Depending on whom you ask and what survey you read, value gets mixed reviews from the industry’s foot soldiers. Data scientists, business executives, analytics users, industry consultants and research analysts believe those x-bytes of collected data biding time and doing the backstroke in data lakes have plenty of value or very little value.

Most companies capture only a fraction of the potential value from data and analytics, a 2016 McKinsey Global Institute report concluded. The biggest barriers companies confront in extracting value are organizational, and many struggle to incorporate data-driven insights into their business processes, according to the report.

In determining the value of big data, business executives in a 2017 NewVantage Partners survey cited cultural impediments such as insufficient organizational alignment, lack of middle management adoption and understanding, business and technology resistance, lack of a coherent data strategy, the inability to create a shared vision, and lack of data governance policies and practices. While more than 85% of respondents said their firms have started programs to create data-driven cultures, only 37% acknowledged success thus far. Yet more than 80% of respondents reported that their big data investments have been “successful,” and nearly 50% believe their companies can actually measure the benefits of their projects. Contradictions abound even in the same survey.

There’s value in chaos

It’s important to start with the premise that even though conceived from different sources, all data is created equal and therefore must be treated equally.

All of which provides little comfort for big data managers accountable to penny-wise, ROI-conscious CEOs and charged with the difficult task of measuring the value of their own data. So, what exactly is value, and how is it measured?

“That’s the riddle everyone is trying to answer these days, especially with so much investment going into analytics,” analyst and consultant Joe McKendrick said. “The value needs to be seen at two levels. At the organizational level, data analytics needs to be of material value to the business. At the next level, there needs to be value that helps enhance the productivity of teams and employees.”

Some collected data may appear to have more value than other data, and the temptation may be to exile or even discard data that’s deemed useless. That’s where it’s important to start with the premise that all data, regardless of where conceived, is created equal and therefore must be treated equally.

“[T]here’s a lot of data that could flow into a data lake that no one would have any conceivable use for,” McKendrick reasoned. “Then, five years from now, lo and behold, an innovation comes to the fore that scoops up that data for some unforeseen purpose.”

Chew on this

October being World Series month, I think back to my younger days and collecting five-packs of statistics-laden Dubble Bubble Gum baseball cards. Who would have known then that a Mickey Mantle rookie card worth a penny in 1952 and lying dormant in someone’s attic for decades is today valued at more than a million dollars? There was no way of knowing the true value back then, of course, but that hasn’t stopped this old lamenter from kicking himself for discarding those shoeboxes full of baseball cards. It seems here that value is in the eye of the beholder and what the market demands.

On a different and much larger scale, there’s a basic lesson to be learned in determining the value of big data. As data becomes increasingly commoditized, the McKinsey report noted, value will be determined by the quality, not the quantity, of data. And the greatest value may be found in scarce data, uniquely aggregated data and data that yields superior analytics.

But it’s not an either-or situation. Quality data can only be found by combing a lake that’s rich in quantity.

As global competition increases, data-driven businesses have to apply more reliable methods to measure real or potential value through data management tools, techniques and practices. There’s too much at stake to leave that determination to guesswork, gut feeling, wishful thinking or old measuring sticks. It’s ironic that companies immersed in collecting, prepping and analyzing big data to disrupt the marketplace and gain a competitive edge, in the end, struggle to accurately measure the true value of that data. Determining the value can indeed reap immense business rewards.

In baseball terms, today’s card of an obscure rookie center fielder may someday be worth a million. Data managers need to keep that in mind as they stand at the edge of the lake and do their daily “gestalting.”

Finding what you need at work just got easier with Bing for business

Today, at the Microsoft Ignite Conference in Orlando, we announced Bing for business – a new intelligent search experience for Office 365 and Microsoft 365, which uses AI and the Microsoft Graph to deliver more relevant search results based on your organizational context. This new experience from Bing for your enterprise, school, or organization helps users save time by intelligently and securely retrieving information from enterprise resources such as company data, people, documents, sites and locations as well as public web results, displaying them in a single experience. Bing for business can be used with a browser on any device, transforming the way employees search for information at work, ultimately making them more productive.

Bing for business is available for private preview starting today and will be available as part of existing subscriptions to Office 365 Enterprise E1, E3, E5, F1, Business Essentials, Business Premium, and Education E5 subscriptions. If you are interested in receiving an invitation to participate in the private preview, visit http://aka.ms/b4bprivatepreview.

Intelligent search to help increase productivity and save time

In our work and personal lives, we spend lot of time in the browser searching for information. Analyzing web search traffic at Microsoft, we realized that as our employees searched the web, a significant amount of search traffic was for internal business-related content. We knew that this wasn’t just the case for Microsoft, but for many organizations, and it prompted the question – If Bing can tell me how high Mt. Rainier is, why can’t it quickly find what a colleague is working on or what are the employee benefits? Bing for business started with these pain points in mind. As we talked with more customers about their challenges in this space, we realized there was an opportunity to create something truly compelling. Our goal was twofold. For end users, we wanted to create an offering that can increase productivity by getting them the relevant and contextual information as quickly as possible. For administrators, we wanted to provide something that is easy to deploy and manage, offers enhanced protection for business search traffic while reducing costs associated with help desk calls. Bing for business provides these benefits to users and administrators with quick and seamless access to internal company information directly within Bing’s web results while keeping the results protected.

For example, let’s say you have an upcoming meeting about a project with a new colleague. Through Bing for business, you can quickly look up their contact information, find out who they report to, see the Office 365 groups they are a part of and much more. Additionally, you will also have web search which may highlight a publicly available blog/portfolio, or other relevant content. This would normally take six or more different searches across multiple locations. Bing for business pulls this data from across the Microsoft Graph and the web to create an experience where you get all this information in one place, so you save time searching.

Bing for business - Intelligent search

Bing for business also help you quickly find internal company resources. When you’re trying to find the time card site, trying to figure out vacation policy, or simply trying to find out how much vacation you have left, Bing for business can bring you links to these resources from just searching for “time off.” These bookmarks can be manually curated by the IT Admin or created based on frequency of search terms. Using bookmarks saves you time by helping you get to the right company resources simply by searching for the relevant term all from within Bing.

BIng for business - Intelligent search time off example

Bing for businesses key features include:
  • Enterprise Bookmarks – Bookmarks provide the fastest way for you to find sites, tools, and other information within the enterprise. Bookmarks can range from timely topics with a short life span like a company event to more permanent bookmarks, such as linking to the internal time and reporting tool.
  • People Search – With Bing for business, people search is a quick way to help you search and find a person and understand their role within the company, who they work for, see what they are working on, find out where they are located and get directions through integrated building and office floor maps.
  • Organizational Chart – Quick access to the organizational chart to understand a person’s place within the company and further browse their peers, management, and direct reports. 
  • Building and Floor Plans – Buildings and floor plans help you quickly find your way or locate where a colleague is sitting or to learn your way around a new building.
  • Document Search – Allows you to search and find contextual and relevant documents saved on SharePoint and other sources within the Microsoft Graph.
  • Office 365 Groups – You will be able to explore the Groups a person belongs to as part of people search and browse their contents. Additionally, they will be able to search for groups by their name.
  • Bing for business Industry News – Bing works with your company to understand your job and tasks. Over time, Bing learns which business news matters to you – such as news about your company, competitors, and industry.  This feature is a personalized newsfeed on Bing.com, helping you make timely, informed decisions.
  • Management and Analytics – IT admins can quickly configure, create bookmarks, and define the search triggers, words or phrases. IT admins will also have a better understanding on how people within the organization are searching the web.

Intelligent search leveraging AI to save you time

Bing for business is built on the Microsoft Graph and uses AI to provide contextual, boundless, and relevant results for your Bing search. These results help employees save time increase productivity.

For example, you have a question on how to set up your work VPN, or how to reset your Bitlocker password. Today, getting these questions answered could include calling tech support and potentially incurring costs associated with the call, searching the public web or the corporate intranet, and browsing knowledge base articles. Bing for business uses Machine Reading Comprehension and Deep Learning to understand the intent of the question across all documents in your enterprise. And since it knows who you are based on your authentication session, it can synthesize the best answer for your specific query across all the documents you can access – from the public internet to your private intranet.

Enterprise grade protection, manageability, and analytics

Bing for business offers enhanced protection for your Bing web searches and treats your enterprise data in a compliant way. Searching with Bing for business requires Azure Active Directory authentication to access results, and the results that are returned are ones the authenticated user has access to, coming directly from the trusted cloud. Search queries are anonymized, aggregated across all companies and separated from public Bing search traffic. Additionally, these queries are not used for displaying targeted ad based on your work or company identity, and company-specific queries are not viewable by advertisers. This provides a level of protection unavailable anywhere else in the industry.

In addition to enhanced protections, Bing for business is easy to manage and deploy. Available as part of Office 365, Bing for business can be easily deployed by adding Bing to your tenant from the Office 365 admin panel. Once added, a quick configuration to set the logo, name, and color is all that is required to set up Bing for business. From there, users that have been enabled for Bing for business can access it at www.bing.com.

Private Preview

Today, Bing for business is in private preview as we move towards general availability next year. During this period, we are interested in partnering with a diverse group of customers to try out the feature, and help us shape future versions. If you would like to request an invitation to participate in the private preview, please visit http://aka.ms/b4bprivatepreview. We look forward to receiving your feedback as we continue to add features and capabilities to Bing for business.

– Deen King-Smith
Sr. Product Marketing Manager | Search, Edge, and AI