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Odaseva introduces high availability for Salesforce

Salesforce users will be able to continue to work even if Salesforce goes down, thanks to Odaseva’s new addition.

Odaseva ultra high availability (UHA) works similarly to high availability (HA) for any non-SaaS environment. If there’s a Salesforce outage, such as a planned maintenance or an unexpected failure, a customer’s Salesforce account would failover to an emulated Salesforce account in Odaseva. Users can continue to view, edit and update the emulated records like normal. When Salesforce is back up, Odaseva will re-synchronize the two environments, performing what is essentially a failback.

Odaseva UHA is in early access and will be released as an add-on to the Odaseva platform in early 2020. Pricing is not yet available.

Salesforce has become so mission-critical to some organizations that they can’t afford any downtime. Odaseva CEO Sovan Bin said Odaseva UHA isn’t strictly necessary for smaller businesses that can shrug off a small Salesforce outage, but there are places such as call centers that need Salesforce access 100% of the time. These organizations stand to lose hundreds of thousands of dollars for every hour they can’t conduct business, while suffering from lost opportunities and damage to their brand.

“The real damage is because you’ve stopped doing business,” Bin said.

Odaseva provides backup and data governance for Salesforce data. Developed by Salesforce certified technical architects — the highest Salesforce expertise credential — Odaseva Data Governance Cloud offers archiving and automated data compliance on top of data protection features. Odaseva claims its compliance and data governance tools differentiate it from Salesforce backup competitors such as OwnBackup and Spanning.

Data protection and backup only address the integrity of data, but HA addresses its availability and accessibility. Christophe Bertrand, senior analyst at IT analyst firm Enterprise Strategy Group (ESG), said HA is lacking for SaaS application data. He said he didn’t know any other vendor with a similar product or feature.

“Not only is it unique, other vendors aren’t even exploring HA for Salesforce,” Bertrand said.

Bertrand added that other SaaS applications such as Office 365, Box and ServiceNow also have an availability gap, even as they become mission-critical to businesses. When these services go down, companies may have to stop working. Bertrand estimated the cost of downtime averages to higher than $300,000 per hour for most enterprises. Although many vendors provide backup, no one has yet provided a failover/failback offering.

“Ninety-nine-point-whatever percent uptime is not enough. That’s still 15 hours of downtime per year,” Bertrand said.

Screenshot of Odaseva UHA interface
Odaseva UHA users can continue making changes to Salesforce records even if Salesforce is offline.

Odaseva also introduced some new capabilities to its platform this week. It is now integrated with Salesforce Marketing Cloud, which allows users to back up emails, leads, contact information and marketing campaign files stored in Marketing Cloud. Before this integration, customers would have to develop a backup mechanism for Marketing Cloud themselves, which would include complex processes of extracting the data and replicating it.

Odaseva also extended its compliance automation applications to cover more than GDPR. Odaseva has data privacy applications that automatically perform anonymization, right of access, right of erasure and other privacy tasks in order to keep compliant with GDPR. Automated compliance now covers CCPA, HIPAA and a number of privacy regulations in non-U.S. countries such as PIPA (Japan), PIPEDA (Canada) and POPIA (South Africa).

The Salesforce Marketing Cloud integration and compliance automation extensions are available immediately.

Bin said Odaseva will focus on DevOps next. Salesforce Full Sandbox environments can be natively refreshed every 29 days. To help customers accelerate development, Bin said Odaseva will come up with a way to work around that limit and enable more frequent refreshes in a future release.

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For Trade – or Sale: AMD build PC

*** Will trade for a Switch or Xbox One X Bundle ***

I’ve got a budget PC which I have recently chucked together. The case and keyboard/mouse are new and I still have the box for the case. I’m unsure about delivery at the moment due to the weight of the cpu cooler, maybe removal of that part for transport might work.

Spec:

Gamemax Expedition Case – Black
Gigabyte A320 M-ATX Motherboard
AMD Ryzen 5 3400G Processor
8GB DDR4 Generic Ram (think it’s standard Corsair)
128GB M.2 SSD WD
450w Power Supply
Ryzen Prism RGB CPU Cooler
Budget Gaming Keyboard and Mouse

Looking for £270 with local drop off or meet within the Northwest.

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Accenture: AI scaling looms as existential challenge

Failure to scale AI beyond isolated proof-of-concept projects will not only hamper corporate strategy but actually threaten the viability of organizations, according to IT consultancy Accenture.

 Accenture said 76% of the 1,500 C-level executives it surveyed struggle to scale AI, with 84% of the executives acknowledging AI as critical for achieving their business strategy. And three out of four of the respondents said they “risk going out of business” in the next five years if they are unable to scale the technology, according to Accenture.

“The majority of executives in our study are stuck in a path we call ‘proof-of-concept factories’ where they are doing perpetual pilots without any clear path to scale,” Athena Reilly, managing director of Accenture Strategy, said.

The AI scaling report, published November 14, polled executives in enterprises with at least $1 billion in revenue across 16 industries.

Channel implications

Accenture’s findings on AI scaling could have downstream implications for IT service providers that have pinned their hopes on cutting-edge technologies. More than half of the 505 channel companies surveyed for CompTIA’s State of the Channel report, published in October, said they are selling at least one category of emerging technology to their customers. Fifty-six percent of those respondents said they added emerging technology business lines because of the greater revenue potential compared with their current offerings.

The majority of executives in our study are stuck in a path we call ‘proof-of-concept factories’ where they are doing perpetual pilots without any clear path to scale.
Athena ReillyManaging director, Accenture Strategy

“Emerging technologies such as artificial intelligence, blockchain, drones, and the internet of things are viewed by many executives as an answer to the question about the channel’s future relevance,” according to CompTIA.

Success with AI scaling

The Accenture AI report suggests several ways customers can push on with AI scaling. The consultant’s examination of top-performing organizations identified a strong data foundation, multi-disciplinary AI teams and C-suite commitment to an enterprise-wide AI rollout as the key success factors.

Ninety-five percent of the survey’s respondents cited the importance of data as the bedrock for AI scaling. The top performers, however, “are more intentional and focused on ensuring the right, relevant data assets are in place to underpin their AI efforts,” according to the Accenture AI report.

Tacking the AI challenge in an integrated way also contributes to scaling. Top performers “have a diverse team, rather than a single champion, driving their AI efforts,” Reilly said. “These multi-disciplinary teams typically have skills in areas like data engineering, visualization, data quality and human-centered design.”

AI winters timeline
Scaling issues could limit AI’s progress, but it wouldn’t be the first time the technology has stumbled, as these ‘AI winters’ attest.

While Accenture studied larger enterprises, the company believes the core principles of successful AI scaling apply to organizations of any size.

“Companies of any size can instill the right AI capability and mindset across the organization,” Reilly added.

Other news

TapClicks, a marketing intelligence provider, unveiled a partner program for advertising and marketing technology solution providers. The multi-tiered program targets companies that seek to integrate their offerings into the TapClicks MarketPlace. The program also includes a referral program for partners and managed service providers.

Bitdefender, a cybersecurity vendor, launched new endpoint defense features for its GravityZone MSP platform. The company said the features aim to help MSPs identify and stop network-based and fileless attacks, exploits and malicious behaviors.

Accenture and Japan’s Ajinomoto Co. have agreed to create a joint venture company in what the companies call an “operational transformation” project. The joint venture, Ajinomoto Digital Business Partners, will run the operations of the food and biotech company’s corporate divisions. Those divisions include human resources and procurement. The venture is scheduled to launch in April 2020 with Ajinomoto owning a 67% stake and Accenture owning 33%. The focus will be on operational transformation, as opposed to the more familiar digital transformation, since the venture “will be established to enhance and streamline” Ajinomoto’s operations, according to an Accenture statement.

Market Share is a news roundup published every Friday.

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Salesforce.org Education Cloud updates enhance student engagement

Students will be able to better engage with school staff and track their college coursework with the help of some new features in Salesforce.org Education Cloud.

These features can help students and staff get a better view of the student journey throughout the college lifecycle without having to use external systems and help better connect K-12 schools in the Salesforce ecosystem.

Higher education is an industry that lags in terms of digital transformation, said Joyce Kim, a higher education analyst at Ovum. But Salesforce’s foundation in the enterprise has a lot of applicability to the higher-education model.

“Student retention and completion are really important targets for institutions but having the right data and insights that will help a school achieve those goals is a challenge,” Kim said.

Enriching the student journey

A feature that could have a widespread effect is Salesforce Advisor Link Pathways, which assists in degree planning and helps keep students on track to graduate.

Currently, staff and students in the San Mateo County Community College District (SMCCCD) use a third-party system called DegreeWorks to aid with degree planning. Students currently have access to Salesforce, but they can only see members of their success team and alerts from faculty — such as a student failed a test, and tasks such as applying for a summer internship, resume review and updating a LinkedIn profile. The Pathways feature can bring degree planning right into the Salesforce system, eliminating the need for a third-party app.

“The big thing for staff and students is being able to have everyone integrated onto one system, and be able to take action in real time,” said Karrie Mitchell, vice president of planning for the SMCCCD. “There are so many different systems that are siloed, and Education Cloud brings it all together.”

Student retention and completion are really important targets for institutions but having the right data and insights that will help a school achieve those goals is a challenge.
Joyce KimHigher education analyst, Ovum

Many students take extra credits and extra student loan debt that don’t add up to a degree, and this will help advisers proactively manage and support students to make it to their graduation goal, said Nathalie Mainland, senior vice president and general manager of Education Cloud at Salesforce.org. Salesforce.com acquired Salesforce.org in April 2019 at a price of $300 million.

Another feature that could be beneficial to SMCCCD is the Einstein Analytics template for recruitment and admissions, using the Education Data Architecture as a foundation. These templates may help admission staff find trends in each year’s class, including demographics, areas of study and who’s taking what classes — and prevent the need to manually input information into the system, Mitchell said.

“This gives you a 360-degree view of the student, and that’s critical for us,” said Daman Grewal, CTO at SMCCCD.

Other new features

Also, in the Education Data Architecture, Salesforce is adding application and test score objects, making it easier to bring in data for the recruiting and admission process, such as application data and test scores. Previously, schools were doing custom builds, and now there will be a standardized way to bring this data into the system, Mainland said.

Other new Salesforce Advisor Link features include queue management — the No. 1 most requested feature from customers — and Salesforce Advisor Link for onboarding and pre-advising. Queue management will enable students to proactively make an appointment with their advisers, and the onboarding and pre-advising feature help catch students that received offer letters to be sure they accept and show up on campus.

And while K-12 institutions already have been using Salesforce.org Education Cloud, there is now a K-12 architecture kit. This will accelerate schools’ ability to use Education Cloud and Salesforce technology, and users will no longer have to customize it themselves, Mainland said.

While Oracle, Ellucian, Jenzabar and Campus management are all competing vendors with end-to-end CRM suites, Salesforce is positioned competitively in the higher-education CRM market, Kim said.

“Because of its user-friendly interface and ability to use emerging technologies for things like predictive analytics and automating processes, end users find their products are intuitive and effective,” she said.  

Salesforce plans to dig into this Education Cloud news during Dreamforce, which takes place Nov. 19 to 22 in San Francisco, Mainland said.

The Education Data Architecture and K-12 architecture kits are both free, open source and available to both Salesforce and non-Salesforce users. They will be available on AppExchange and GitHub.

The Education Data Architecture features will be available in January. Everything else will be available by Nov. 18.

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Microsoft closes IE zero-day on November Patch Tuesday

Administrators will need to focus on deploying fixes for an Internet Explorer zero-day and a Microsoft Excel bug as part of the November Patch Tuesday security updates.

Microsoft issued corrections for 75 vulnerabilities, 14 rated critical, in this month’s releases which also delivered fixes for Windows operating systems, Microsoft Office and Office 365 applications, Edge browser, Exchange Server, ChakraCore, Secure Boot, Visual Studio and Azure Stack.

In addition to these November Patch Tuesday updates, administrators should also look at the Google Chrome browser to fix a zero-day (CVE-2019-13720) reported by Kaspersky Labs researchers. Google corrected the flaw in build 78.0.3904.87 released on Oct. 31 for Windows, Mac and Linux systems.

Microsoft plugs Internet Explorer zero-day

The Internet Explorer zero-day (CVE-2019-1429), rated critical for Windows client systems and moderate for the server OS, covers the range of browsers from Internet Explorer 9 to 11. The flaw is a memory corruption vulnerability that could let an attacker execute code remotely on a system in the context of the current user. If that user is an administrator, then the attacker would gain full control of the system.

On a system run by a user with lower privileges, the attacker would need to do additional work through another exploit to elevate their privilege. Organizations that follow least privilege will be less susceptible to the exploit until administrators can roll out the update to Windows systems. Exposure to the zero-day can occur in several scenarios, from visiting a malicious website to opening an application or Microsoft Office document that contains the exploit.

“[There are] a few different ways to exploit [the IE zero-day], such as going to a site that allows user-contributed content like ads that can be injected with this type of malicious content to serve up the attack,” said Chris Goettl, director of product management and security at Ivanti, a security and IT management vendor based in South Jordan, Utah.

Chris Goettl, director of product management and security, IvantiChris Goettl

Organizations can take nontechnical measures, such as implement training that instructs users on how to avoid suspicious emails and websites, but the best way to prevent exploitation is to roll out the security update as quickly as possible because the vulnerability is under active attack, Goettl said.

Microsoft resolved a security feature bypass in Microsoft Excel 2016/2019 for macOS systems (CVE-2019-1457) rated important that had been publicly disclosed. The security update corrects a bug that did not enforce the macro settings for Excel documents. A user who opened a malicious Excel worksheet would trigger the exploit when it runs a macro. Microsoft’s advisory stipulated the preview pane is not an attack vector for this vulnerability.

Other security updates worth noting for November Patch Tuesday include:

  • A critical servicing update to ChakraCore to correct three memory corruption bugs (CVE-2019-1426, CVE-2019-1427 and CVE-2019-1428) that affect the Microsoft Edge browser in client and server operating systems. The remote code execution vulnerability could let an attacker run arbitrary code in the context of the current user to obtain the same user rights.
  • A remote code execution vulnerability in Exchange Server 2013/2016/2019 (CVE-2019-1373) that would let an attacker run arbitrary code. The exploit requires a user to run a PowerShell cmdlet. The update corrects how Exchange serializes its metadata.
  • A critical remote code execution vulnerability (CVE-2019-1419) in all supported Windows versions related to OpenType font parsing in the Windows Adobe Type Manager Library. An attacker could exploit the bug either by having a user open a malicious document or go to a website embedded with specially crafted OpenType fonts.
  • Microsoft resolved nine vulnerabilities affecting the Hyper-V virtualization platform. CVE-2019-0719, CVE-2019-0721, CVE-2019-1389, CVE-2019-1397 and CVE-2019-1398 relate to critical remote code execution bugs. CVE-2019-0712, CVE-2019-1309, CVE-2019-1310 and CVE-2019-1399 are denial-of-service flaws rated important.

Microsoft shares information on Trusted Platform Module bug

[There are] a few different ways to exploit [the IE zero-day], such as going to a site that allows user-contributed content like ads that can be injected with this type of malicious content to serve up the attack.
Chris GoettlDirector of product management and security, Ivanti

Microsoft also issued an advisory (ADV190024) for a vulnerability (CVE-2019-16863) in the Trusted Platform Module (TPM) firmware. The company indicated there is no patch because the flaw is not in the Windows OS or a Microsoft application, but rather in certain TPM chipsets. Microsoft said users should contact their TPM manufacturer for further information.
TPM chips stop unauthorized modifications to hardware and use cryptographic keys to detect tampering in firmware and the operating system.
“Other software or services you are running might use this algorithm. Therefore, if your system is affected and requires the installation of TPM firmware updates, you might need to reenroll in security services you are running to remediate those affected services,” the advisory said.
The flaw affects TPM firmware based on the Trusted Computing Guidelines specification family 2.0, according to Microsoft.

Microsoft releases more servicing stack updates

For the third month in a row, Microsoft released updates for the servicing stack for Windows client and server operating systems. Microsoft does not typically give a clear deadline when a servicing stack needs to be applied but has given as little as two months in some instances, Goettl said.

Servicing stack updates are not part of the cumulative updates for Windows but rather are installed separately.

Researchers say first BlueKeep exploit attempts underway

In security news beyond the November Patch Tuesday security updates, the first reports of the BlueKeep exploit targeting users began at the end of October when security researcher Kevin Beaumont spotted hacking attempts using the RDP flaw on his honeypots and reported the findings on his blog.

On May Patch Tuesday, Microsoft corrected the critical remote code execution flaw (CVE-2019-0708) dubbed BlueKeep that affects Windows 7 and Windows Server 2008/2008R2 systems. Due to the “wormable” nature of the vulnerability, many in IT felt BlueKeep might surpass the impact of the WannaCry outbreak. At one point there were more than a million public IPs running RDP that were vulnerable to a BlueKeep attack, which should serve as a wake-up call for IT to tighten up lax RDP practices, Goettl said.

“People should just be a little bit more intelligent about how they’re using RDP. You are opening a gateway into your network,” Goettl said. “There are people who have public-facing RDP that’s not behind a VPN, doesn’t require authentication. There are about four or five things people can do to better secure RDP services, especially when they’re exposing it to public IPs, but they’re just not doing it.”

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Google Cloud networking BYOIP feature could ease migrations

Google hopes a new networking feature will spur more migrations to its cloud platform and make the process easier at the same time.

Customers can now bring their existing IP addresses to Google Cloud’s network infrastructure in all of its regions around the world. Those who do can speed up migrations, cut downtime and lower costs, Google said in a blog post.

“Each public cloud provider is looking to reduce the migration friction between them and the customer,” said Stephen Elliot, an analyst at IDC. “Networking is a big part of that equation and IP address management is a subset.”

Bitly, the popular hyperlink-shortening service, is an early user of Google Cloud bring your own IP (BYOIP).

Many Bitly customers have custom web domains that are attached to Bitly IP addresses and switching to ones on Google Cloud networking would have been highly disruptive, according to the blog. Bitly also saved money via BYOIP because it didn’t have to maintain a co-location facility for the domains tied to Bitly IPs.

BYOIP could help relieve cloud migration headaches

IP address management is a well-established discipline in enterprise IT. It is one that has become more burdensome over time, not only due to workload migrations to the cloud, but also the vast increase in internet-connected devices and web properties companies have to wrangle.

Stephen Elliot, IDCStephen Elliot

AWS offers BYOIP though its Virtual Private Cloud service but hasn’t rolled it out in every region. Microsoft has yet to create a formal BYOIP service, but customers who want to retain their IP addresses can achieve a workaround through Azure ExpressRoute, its service for making private connections between customer data centers and Azure infrastructure.

Each public cloud provider is looking to reduce the migration friction between them and the customer.
Stephen Elliot Analyst, IDC

Microsoft and AWS will surely come up to par with Google Cloud networking on BYOIP, eventually. But as the third-place contestant among hyperscale cloud providers, Google — which has long touted its networking chops as an advantage — could gain a competitive edge in the meantime.

IP address changes are a serious pain point for enterprise migrations of any sort, particularly in the cloud, said Eric Hanselman, chief analyst at 451 Research.

“Hard-coded addresses and address dependencies can be hard to find,” he added. “They wind up being the ticking time bomb in many applications. They’re hard to find beforehand, but able to cause outages during a migration that are problematic to troubleshoot.”

Deepak Mohan, IDCDeepak Mohan

Overall, the BYOIP concept provides a huge benefit, particularly for large over-the-internet services, according to Deepak Mohan, another analyst at IDC.

“They often have IPs whitelisted at multiple points in the delivery and the ability to retain IP greatly simplifies the peripheral updates needed for a migration to a new back-end location,” Mohan said.

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The First Wave of Xbox Black Friday Deals Has Arrived: Discounts on Sea of Thieves and Select Xbox Wireless Controllers – Xbox Wire

The holidays will be here before you know it, and to kick off the start of November, we are unveiling the first wave of Xbox Black Friday discounts. This is just a sample of our entire Black Friday deals – tune in via Mixer for a special episode of Inside Xbox live from X019 in London on Thursday, November 14 at 12:00 p.m. PT for the full lineup of Xbox Black Friday discounts and offers. You won’t want to miss out!

First up, we are offering a 50% discount on Sea of Thieves: Anniversary Edition, the fastest-selling first-party new IP of this generation. Join this multiplayer, shared-world adventure game featuring new modes like the story driven Tall Tales or The Arena, a competitive multiplayer experience on the high seas. Xbox Live Gold is required to play Sea of Thieves: Anniversary Edition and is sold separately.

Fans can also save up to $20 on select Xbox Wireless Controllers, including some of the newest controllers in the Xbox collection. Snag the Night Ops Camo Special Edition, Sport Blue Special Edition, Gears 5 Kait Diaz Limited Edition controllers and many more at the lowest prices of the season.

Deals are valid starting on November 24 and run through December 2, 2019. Plus, Black Friday kicks off even earlier for Xbox Game Pass Ultimate and Xbox Live Gold members, with Early Access beginning on November 21.

Visit Xbox.com, Microsoft Store and participating retailers globally for more details on availability and pricing as deals will vary between regions and retailers. See here for more Black Friday deals from Microsoft Store.

Xbox has something for everyone on your gift this list year, and at every price point. Be sure to tune in to Inside Xbox at X019 on Thursday, November 14 at 12:00 p.m. PT for the full lineup of Xbox Black Friday deals.

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Author: Microsoft News Center

Veeam cloud backup sells back N2WS, adding AWS and Azure products

Veeam Software has sold an AWS data protection company it acquired two years ago and will launch Azure- and AWS-focused backup products as part of its own “unified cloud platform.”

About 10 months after Veeam’s acquisition of N2WS, the U.S. government requested “information regarding the transaction,” said Ratmir Timashev, co-founder and executive vice president of Veeam. He declined to provide details on the information request.

“After some discussions with the government in the first half of 2019, Veeam voluntarily made the decision to sell [N2WS] back to its original founders,” Timashev said. “And we decided to focus on building our own unified cloud platform, using our internal [research and development] resources.”

Veeam cloud backup, N2WS move forward, separately

The sale back to N2WS CEO Ohad Kritz and CTO Uri Wolloch closed in the third quarter of 2019. Veeam is not releasing terms of the sale, but Timashev called it “relatively small.”

Veeam bought N2WS and its cloud-native, enterprise backup and recovery for AWS data for $42.5 million at the end of 2017. About eight months earlier, Veeam disclosed it had invested in N2WS. Veeam, a data protection and management vendor with international headquarters in Switzerland and U.S. headquarters in Columbus, Ohio, is also no longer an investor in N2WS.

Ratmir TimashevRatmir Timashev

Timashev said he could not give much more detail about why the government’s information request led to the major step of selling back N2WS. He declined to comment on a report that the U.S. government’s interest was piqued because it is an N2WS customer and Timashev and Veeam Co-Founder Andrei Baronov are Russian. Baronov is also Veeam’s CEO.

“We feel that developing a unified cloud solution, not just AWS [backup], but that is closely integrated with our platform, was the best,” Timashev said.

The acquisition of N2WS showed that Veeam understands the importance of native backup technology for public cloud environments, said Archana Venkatraman, research manager at IDC.

“Veeam voluntarily sold the business following discussions with U.S. government, so it was a sensible move given the federal complexities,” Venkatraman wrote in an email.

N2WS had operated as a stand-alone business under Veeam, which representatives from both companies said makes the split easier for customers.

The majority of customers who bought the Veeam-owned N2WS were looking for a point product to back up AWS, Timashev said.

“People who were using our software at the time were protecting their current data center and the purchaser of the N2WS solution was someone who was standing up infrastructure in the cloud,” said Danny Allan, vice president of product strategy at Veeam.

Ezra Charm, vice president of marketing at N2WS, said he can’t comment on what happened on the Veeam side, but noted “the issues were not N2WS issues.” The split was “amicable,” he said.

“It was really awesome being in the Veeam world,” Charm said, citing a larger marketing budget as one positive. “But the best is yet to come.”

Charm stressed that IT is still in the beginning stages of the cloud movement, as many workloads that could be in the cloud are not there yet.

“N2WS is well positioned to grow and make a difference,” Charm said.

Venkatraman said N2WS is prominent in the AWS Marketplace.

“As an independent company, it will continue growing as demand for cloud data protection continues to grow,” she wrote.

Charm acknowledged that “some of this is a little scary.” While it’s still figuring out the new budget, N2WS is a financially stable company with thousands of customers, Charm said.

N2WS has about 50 employees, including 30 in Israel at its research and development center and 20 in West Palm Beach, Fla., at its sales and marketing headquarters. The company did not let go of any employees as a result of the sale, Charm said.

Backup for AWS, Azure provides important protection

Following the sale, Veeam cloud backup will launch two new products. Veeam Backup for AWS and Veeam Backup for Microsoft Azure will be available as stand-alone point products or integrated with Veeam’s platform.

The cloud-native Azure backup will be available at the Microsoft Ignite conference next week in a technology preview. It’s slated to be generally available early next year.

The point product offering Azure to Azure backup is much cheaper than the version integrated with the Veeam platform, Timashev said.

Veeam Backup for Microsoft Azure — both free and paid versions — will be available for deployment through the Azure Marketplace for cloud-first companies, Allan said. In addition, Veeam Backup & Replication users can extend their protection to Azure-native instances.

The product also features file-level recovery of native snapshots and Veeam backups, as well as the ability to restore to an on-premises data center or any other Veeam-supported environment, Allan said.

The similar Veeam Backup for AWS will be available by the end of 2019.

“That’s why we were talking about the unified cloud platform,” Timashev said. “So, immediately, it’s integrated in our cloud platform as well as available as a [point product].”

After some discussions with the government in the first half of 2019, Veeam voluntarily made the decision to sell [N2WS] back to its original founders. And we decided to focus on building our own unified cloud platform.
Ratmir TimashevCo-founder and executive vice president, Veeam

Veeam and N2WS go from the same company to competitors in AWS backup.

“While both will serve the cloud-native AWS backup market, Veeam’s goal has always been broader and that is to deliver data management for all of our customers’ data — across clouds and on-premises data centers,” Allan said.

N2WS’ most recent product version, Backup & Recovery 2.7, added Amazon S3 Infrequent Access support and intelligent tiering. The 3.0 edition scheduled for general availability in January will feature more integration into other S3 storage tiers.

N2WS’ connection to the AWS community, transparent pricing and flexibility in allowing customers to cancel anytime help it stand out, Charm said. Competition is the sign of a “healthy market opportunity,” he said, and reinforces N2WS’ message that workloads hosted with public cloud providers need protection.

“N2WS has been focused on solving the challenge of protecting data and workloads in the public cloud since 2013,” Charm said. “It is great to see that all the major backup providers — not just Veeam — are starting to take this seriously.”

IDC research found that more than 80% of new application deployments will include cloud. A backup platform that features support for hybrid and multi-cloud environments is a top need, especially for large enterprises, and will help Veeam attract those customers, according to Venkatraman.

“But cloud focus is a top priority for its main competitors, too, and success will be driven by differentiation — in pricing, in user experience and successful unification, and in channel/go-to-market transformation,” she wrote.

Office 365 backup, NAS support and more

The Veeam cloud backup portfolio is also updating its Office 365 protection, the fastest growing product in the history of the company. While Veeam Backup for Microsoft Office 365 previously offered on-premises backup, version 4 will back up directly to the cloud to either Azure or AWS. Veeam had only been addressing half of the market needs, Timashev said.

Veeam Backup for Microsoft Office 365, which covers Exchange, SharePoint and OneDrive, will also add object storage support, including AWS S3, Azure Blob, IBM Cloud and S3-compatible providers. Version 4 will be available as a public beta on Monday with general availability expected by the end of 2019.

Further along in the roadmap, version 10 of the Veeam Availability Suite is scheduled to be available for service providers in December and the general public in January. The top feature is enhanced NAS backup, which incorporates changed file tracking, the ability to “protect from anywhere to anywhere” and snapshot support, Allan said.

The product has been in private beta since the summer.

“It’s been tested very extensively by our partners and our customers, so we are pretty confident that we are getting very close,” Timashev said.

IDC research showed that unstructured data is growing faster than structured data and organizations need enterprise-grade backup for this environment that houses sensitive data, according to Venkatraman.

“[Veeam’s offering] is a wait and watch, but there is a lot of demand for NAS backup among enterprises,” she wrote.

Veeam is also “always looking for acquisitions,” Timashev said, in areas such as cloud data management and migration, data optimization and cloud optimization.

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